Meet a Member

Korby Boswell

        Name: Korby Boswell

Title: Marketing & Growth Specialist

Years of Experience: 2

College Name & Degree(s): Fort Hays State University, B.S. in Organizational Leadership and M.S. Organizational Communication

Firm Name: Adams, Brown, Beran & Ball, Chtd. (ABBB)

Firm City & State: 13 offices throughout Kansas, but I’m physically located in Great Bend, Kansas. 

Firm Size:
$25 million; 180 employees

Website: www.abbb.com

Email Address: kboswell@abbb.com

Professional Memberships: AAM, Leading Edge Alliance (LEA)

Community Involvement: Member of the Barton County Young Professionals (BCYP) Steering Committee; My wife and I also do some volunteer work with United Way of Central Kansas; Great Bend City Band & Barton Community College Wind Ensemble (Clarinet). 

Twitter Handle: @KorbyBoswell

LinkedIn Profile:  www.linkedin.com/in/korbyboswell/ 

What are your top 3 things you learned at the AAM Summit?
1. Do more with your content! One session recommended doing seven things with each piece of content you create. Be wary of the ‘trap of the tangible’.
2. Don’t get too tactical and forget about your strategy. Marketers can, and should be, helping drive change at their firms!
3. Sometimes things may appear to be outside of the marketing realm, but think bigger.

What is the structure of your marketing department?  
I’m the sole ‘marketing person’ for our firm currently. However, we do have some folks with marketing interest that help out with a few projects, as time and client duties allow.  

What have you learned the hard way?
No, really, proofread it again! There is no worse feeling than trying to get a project wrapped up, finalizing it, and then looking at it again the next day and finding a typo. Grammarly is a free, super-helpful tool.  It’s amazing what a fresh set of eyes can do, too.  Set it aside and review it again in the morning.  

What is a “must know” for new accounting marketers?
It’s sometimes hard to figure out which projects are a higher priority than others. Don’t be afraid to ask!  I try to communicate with my manager and our entire team on the urgency of projects frequently.  Re-prioritizing can really help calm the waters of the never-ending projects list.   

What are your special skills or what is something people may not know about you?
I play clarinet in a couple of local community bands. I also enjoy crafting; recently I made a rug out of old t-shirts. 

What would you be doing if you had not become a marketer?
If I wasn’t working in marketing, I’d work in non-profit fundraising. I was fortunate to intern in fundraising at a children’s cancer research hospital while in school.  Very neat experience!

What is the biggest project you are working on right now?
We’ve been working on service line and industry specialization with Gale Crosley for almost two years. By far, this is my biggest project!  We’re set to graduate from her program in August 2019 and are looking to implement all the strategies we’ve been working on. 

If you had an unlimited budget, what is one thing you would implement immediately?
With an unlimited budget, I’d build out a more robust thought leadership/unique content initiative. We’re dabbling in this area, but are working to move content marketing up the priorities list.  

What is the biggest benefit you receive from your AAM membership?
The power of collaboration is huge in AAM. Having just attended my first Summit, I can honestly say that connecting, sharing stories and best practices, and building a network of colleagues and friends has been invaluable. I also really enjoy the daily digest emails from AAM. Whether the discussion board posts apply to me directly, I still read them and tuck away ideas and insight from others. Thank you all for sharing! Being able to post questions is also a great tool that comes with membership.

Share one marketing tip.  
Listen and ask questions. To be effective as a marketer, you must learn each and every day. Marketers are the storytellers for their firms. I spend a lot of time listening and asking questions to ensure that we’re positioning our firm and sharing our stories the best that we can.

What books have you read recently that you feel would be beneficial to other AAM members?
I’m currently reading Becoming by Michelle Obama and am really enjoying it so far.There are many examples of the power of perspective as well as adaptability and flexibility. I suspect most accounting marketers have to adapt, be flexible, and often seek out perspective to succeed in their roles. I listen to more podcasts than I read/listen to books. Give me a call if you want to chat about podcasts!