In October, we asked our readers about marketing trends of the future. (missed it? Check it out here.) The results were interesting. When asked if their firm uses influencers, 100% of our readers said no. We got the same result when asking about voice search. It seems 100% of our readers have not implemented any strategies related to voice search yet. Hopefully some of the tips in the Minute will encourage marketers to consider some of these trends.
In 2022, we are excited to dive into some of the trends that our readers suggested including new marketing automation and CRM systems, creative compensation structures, and new methods to sell advisory services off a book of business. Do you have topics you’d like to see covered in 2022? Send your suggestions to the AAM Minute Editor at firstname.lastname@example.org.
Emily manages Sweeney Conrad’s marketing department and is the lead on all brand strategy both internally and externally. She handles all marketing activities for the firm including planning, client outreach, content management, website, recruiting, and social media. Prior to Sweeney Conrad, Emily ran her own boutique PR/Marketing firm specializing in the restaurants and non-profits. She serves as the Chair of the Association of Accounting Marketing’s monthly newsletter, the AAM Minute, and is on the Marketing/Business Development Team for Allinial Global.