Name: Maria Gambacorta
Title: Director of Marketing
Years of Experience: 25
College Name & Degree(s): Canisius College, Bachelor of Arts, Communications
Firm Name: Lumsden & McCormick, LLP
Firm City & State: Buffalo, NY
Firm Size: 105 employees
Email Address: mgambacorta@LumsdenCPA.com
Professional Memberships: Association for Accounting Marketing, NYSSCPA
Community Involvement: St. Gregory the Great School
Box Tops for Education, Chair
Meat Raffle Advertising Co-Chair
Room Parent, 2014-2016, 2018-2020
Swim Team Volunteer, 2017-present
-Buffalo Hockey Experience & Museum, Board Member
-Lumsden McCormick Making A Difference (MAD) Committee, Member
Twitter Handle: @LumsdenCPA
LinkedIn Profile: linkedin.com/in/gambacortamaria/
What types of strategies does your firm employ to recession proof your firm during this unprecedented time?
I know I am not alone when I say that the past 10 weeks have been a whirlwind of activity. This activity has stemmed from the need to educate both our firm professionals and clients on the changes taking place; from how and where we work to reworking our budgets, to implementing the necessary changes related to federal and state legislation. Because of this, marketing is even more important and the best way to recession proof our efforts is to change the way we market, not reduce our efforts. AAM has done a great job of hosting numerous webinars to keep as connected to each other and educated on ways to continue and carry on with our marketing efforts. In my experience, the best way to stay top of mind in your firm is to stay connected. For example, our marketing and BD teams connect at least daily and meet with various niche groups weekly, both through teams and email. Just like the advice we give to our professionals to stay connected to clients; we should do the same and stay connected with our partners and niche leaders.
What is the structure of your marketing department?
The Director of Marketing reports to Managing Partner. The Marketing Assistant reports to Director of Marketing.
What have you learned the hard way?
Listen more and talk less!
What is a “must know” for new accounting marketers?
Align yourself with an ally at the firm, preferably the partner in charge of marketing or a member of your firm’s management team - someone who will support you, your ideas, and the marketing and growth goals you set annually
What are your special skills or what is something people may not know about you?
I recently refinished my childhood desk and found a new hobby that I love and am good at!
What is the biggest benefit you receive from your AAM membership or what affect has AAM had on your career?
Without question the biggest benefit is the networking opportunities that come with membership. There are hundreds of professionals who understand your circumstances, are willing to help, and most importantly become your friends.
Share one marketing tip.
Read any and all accounting and other trade publications: Accounting Today, your state professional journal, and any industry publication focusing on industries/niches that your firm specializes in.
What do you feel is the biggest issue facing accounting marketers today?
Within the individuals firms, I believe that the biggest challenge is trying to be all things to all people. Most marketing departments function with only 1-2 individuals, and as a result we take on additional responsibilities, many beyond the scope of marketing.
What would you be doing if you had not become a marketer?
I am exactly where I am supposed to be, and so blessed to work at Lumsden McCormick.
What is the biggest project you are working on right now?
Continued implementation of our CRM across all divisions for the firms.
If you had an unlimited budget, what is one thing you would implement immediately?
With an unlimited budget, I would build additional bench strength by increasing the size of the marketing department, from a proposal writer to graphic designer to a CRM specialist.
What books have you read recently that you feel would be beneficial to other AAM members?
There are so many good reads out there, but a great “business” book is the Energy Bus by Jon Gordon. There is even a kid’s edition, both are in our home library.