Name: Scott Dine
Title: Partner + Technical Director
Years of Experience: 20 years
College Name & Degree: Ball State University, Business Information Technology (Focus: Entrepreneurship + Military Science)
Firm Name: Catalyst Group Marketing, LLC
Firm City & State: Indianapolis, Indiana
Firm Size: 5
Email Address: firstname.lastname@example.org
Professional Memberships: Association for Accounting Marketing
LinkedIn Profile: https://www.linkedin.com/in/scottedine/
What are some of your top digital ad strategy “tips” you would advise marketers to keep in mind when handling their firm’s overall digital marketing?
Keep your eye on current and emerging AI (artificial intelligence) technologies. AI in the accounting industry is coming, and as a marketer, you need to be on the leading edge—not playing catch-up—for your firm.
Within your career, what have you learned the hard way?
For me, managing client expectations is parallel to marketer’s managing their partner’s expectations.
What is a “must know” for new accounting marketers within the digital marketing world?
Keep a close eye on your marketing technology stack. Be mindful of the ones you are currently using as well as keep abreast of new technologies on the horizon. Also, do not be afraid to reach out to fellow AAM members. The AAM community is amazing and is a wonderful resource for new and seasoned marketers alike.
What is something people may not know about you?
I like to work with my hands and build things. Whether that is brewing beer, doing home improvement projects, or building a website, if it involves making or building something then I am all in!
What is the biggest benefit you receive from your AAM membership?
Participating in committees and meeting fellow AAMers at Summits are two of the biggest and most important benefits that AAM has provided during my career. Collaborating with the amazing people of AAM has taught me so much about the accounting marketing industry and has inspired me in countless ways.
What do you feel is the biggest issue facing accounting marketers today within the digital world?
Again, back to AI. I believe that AI will be one of the biggest disruptors and marketing challenges for marketers and practitioners alike.
What would you be doing if you had not become a marketer/technical director?
I would likely be in the craft beverage industry, practicing zymology/brewing beer with my brother at the family brewery in Orlando, FL: Dead Lizard Brewing Company.
What is the biggest project you are working on right now?
My biggest projects of late are enhancing firms’ websites to be compliant with Google Core Web Vitals and optimizing PageSpeeds for faster load times and user experiences. The work is both challenging and rewarding.
Scott Dine was interviewed by Jenna Ward.
Working as the Marketing Manager for a regional CPA Firm, I work alongside the Chief Growth Officer, the Firm Partners, and Staff. With three locations throughout Western New York, I lead the firm through our day-to-day internal marketing efforts and managing our public relations relationship. I also oversee the proposal process, community sponsorships, social media, firm volunteer efforts and assist with our wellness program.