AAM Minute Monthly Poll

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Teresa Hansen, Mazars USA LLP

We are asking our readers to contribute to our topic conversation and share a little about what they do in their firms.

In May, we asked what steps you have taken to adjust to the impact that the COVID-19 crisis has had on your firm. Here’s how you answered:

Q1: Have you been asked to cut your marketing budget due to COVID-19?

Yes

55.56%

No

33.33%

Not yet, but it’s coming

11.11%

Q2 What are some steps you have taken to recession-proof your department?

We have reorganized our department by developing new positions that better accommodate new goals and initiatives. Then where possible, we moved people around to the new positions that best suited their strengths.

Monitoring budget, not hiring new staff

Put in buffer of extra dollars to marketing budget

Tightening budget

Focused on the digital aspects and ensuring that all of our backburner projects are moving forward as well.

Cut budget, be an asset

Stay in constant communication.

 

Q3: Do you feel confident that your firm sees the value of marketing in an uncertain economy? 

Yes

77.78%

No

22.22%

Comments:

By producing quality tools, content, and deliverables, by helping leadership with bus dev, and by going the extra mile to ensure each dollar is being utilized wisely.

They tell us, have not let go of any marketers yet, continuing marketing tech upgrades that began before COVID.

Frequent communications on social media about COVID-19 tax implications.

Showed ROI for website and secured some additional spend on content.

Continue to try every and anything!

Yes, we have been the resource to the partners to position them as experts throughout the crisis. They have leaned on marketing for everything every step of the way. I know they are aware of this because my department continues to receive kudos for all we have done throughout the crisis.

 

Good news! Poll results indicate that the majority of marketers believe they are seen as an asset during this crisis. Surprisingly, only a little over half of respondents said that they were asked to cut their budgets. I think if we dove deeper into the respondent’s locations, we would see those that have been asked to cut their budgets are in the locations that have been hit harder by the COVID-19 crisis. Areas such NY, NJ, and Washington State to name a few. In addition, some of us have taken significant steps to recession-proof our departments.

It has become very clear to many of us that life can change very quickly, and it is safe to say that we are being tested in more ways than one right now. It feels like I have started measuring life not in days, but in moments. Just a little bit ago it seemed like we were working towards getting back to some kind of normal and then, just like that, our lives were turned upside down again. Whatever your beliefs, we are in this together.

This month we ask that you please take a minute for the AAM Minute and answer this month’s poll questions about how COVID-19 has impacted your marketing budget and what you are doing to compensate for those changes.

About Teresa Hansen

I am responsible for comprehensive marketing support to the Long Island office and Food & Beverage Group assisting professionals with practice, industry and individual business development as well as marketing planning and implementation. In addition, I coordinate professional and client development seminars and events, conduct market intelligent research, and manage CRM and sales pipeline reports.

I am a highly motivated worker both individually and in a team setting. I am capable of balancing creative thinking with detail-oriented practicality, I am eager to take initiative, influence change and enjoy bringing the organization I am working for to the next level. I have experience in accounting marketing in the food & beverage, construction, real estate, manufacturing and distribution, not-for-profit, architecture and engineering, heath care, and financial services industries. I believe that it is imperative to grow and learn from every experience I encounter. Something as simple as being observant and asking questions may open doors that might have otherwise been closed.