Name: Brittany Winegarner
Title: Marketing Coordinator
Years of Experience: Over 10 in event planning/marketing, 4 in accounting marketing
College Name & Degree(s): Master of Science in Marketing, Digital Marketing and Advertising from Liberty University
Firm Name: TJS Deemer Dana LLP
Firm City & State: Dublin, GA
Firm Size: 140
Email Address: firstname.lastname@example.org
Professional Memberships: Association for Accounting Marketers
Community Involvement: Board of Distinguished Young Women, Former Board member of Young Professionals, Former Chamber Ambassador, Assistant Varsity Cheerleading coach
Twitter Handle: @britdurnil
LinkedIn Profile: https://www.linkedin.com/in/brittanywinegarner/
What types of employee engagement strategies does your firm employ? We have several different things we do to engage employees. The TJS Deemer Dana mission is to “create value in every relationship.” Each quarter we highlight an employee who is doing just that in our internal newsletter as the Employee of the Quarter and they also receive a prize. We have one day a month throughout the year (not just during busy season) where we bring in a snack or treat - that is always a fun day for our employees. We have also moved to a schedule of Monday through Thursday 9-hour days, and a 4-hour day on Friday.
For 2020, our new Managing Partner has kicked off a few incentive programs, where we can win prizes and recognition for the “Winning the Race Award” and the “You’re a Gem Award.” My favorite is “Project Peloton,” our new business incentive program. If we hit specific new business goals in 2020 our managing partner will buy us our own Peleton!
What is the structure of your marketing department? I am currently a marketing department of one but collaborate with an Admin team of 10.What have you learned the hard way? Marketing for professional services is much harder than marketing for other services. Accounting firms can’t just take a photo of a tax return and put it on social media. It has to be much more strategic than that. It requires a decent knowledge of what the accountants are doing and the services that are offered. It also involves finding your target market in each area to service their needs.
What is a “must know” for new accounting marketers?Find a way to have a seat at the table. It’s vital to figure out how to best communicate with your partners and make them see the value in marketing. The faster you can do that, the better.
What are your special skills or what is something people may not know about you? I love a good Netflix binge watching session! Also, when I’m not working, I’m still passionate about cheerleading. I was a cheerleader through college and now I’m an assistant cheerleading coach at Trinity Christian School!
What is the biggest benefit you receive from your AAM membership or what affect has AAM had on your career? Ooh, I have a few. I really value the informational sessions. Last year, AAM did a webinar on “Changing Your Mindset to Business Development.” By using the content I learned from that session, I was able to come up with a half day course that I brought back to my firm. It was a great success. I get a lot out of the discussion boards. Sometimes when I need some help, I’ll search a topic there, and I almost always find useful information. I also love getting “Growth Strategies.” I save each one and reference them often.
What do you feel is the biggest issue facing accounting marketers today? I think the biggest issues are figuring out how to best reach your prospects, and how to make your firm see the value of marketing. Business development is for everyone. It’s important to change the mindset that marketing is not just graphics, it’s not just creativity. We can actually help bring in revenue and be supporting players of the Firm.
What would you be doing if you had not become a marketer? I’d probably be an event planner or an elementary school teacher. I actually taught 3rd grade for a year before moving to marketing.
What is the biggest project you are working on right now? I’m currently working on building a rolling marketing calendar for the firm that includes all events, speaking engagements, etc., as well as revamping the marketing budget. This includes speaking opportunities for our clients and more emphasis on business development efforts.
If you had an unlimited budget, what is one thing you would implement immediately? Digital video 100%. Putting images out there that help us not only recruit great team members but bring in top clients.
What books have you read recently that you feel would be beneficial to other AAM members? I have been going through the AICPA’s Bulls-Eye: The Ultimate How-To Marketing & Sales Guide for CPAs. It’s a great guide for accounting marketers. I also highly recommend Social Media Marketing by Tracey L. Tuten and Michael R. Solomon.