Katie Butler Cohodes
Name: Katie Butler Cohodes
Title: Marketing Manager
Years of Experience: 7.5 years
College Name & Degree: Purdue University, Bachelor of Arts in Public Relations and Rhetorical Advocacy
Firm Name: Weinstein Spira
Firm City & State: Houston, TX
Firm Size: 73 firm members
Email Address: firstname.lastname@example.org
Professional Memberships: AAM
LinkedIn Profile: www.linkedin.com/in/katiebutlercohodes
What is a “must know” for new accounting marketers within the marketing world?
Get to know the lingo. I recommend sitting down with a few folks in your firm and ask them about the basics. What types of tax returns do we do, and what are their numbers (1040, 706, etc.)? What is work that we do not do? When are your important deadlines? This not only helps you understand the industry, it also helps you plan your schedule and get the lay of the land.
What are your special skills or what is something people may not know about you?
I love crafting. I make greeting cards, paint with watercolors, make wreaths with old book pages, style floral arrangements and more.
What is the biggest benefit you receive from your AAM membership or what affect has AAM had on your career?
I joined AAM within the first month of joining Weinstein Spira. I knew there was value in connecting with these members and their wealth of knowledge. The members of AAM are my people. We understand what each of us is going through. AAM is a place where I have had the opportunity to make connections, ask questions, learn a ton and share with others. I have learned everything from technical skills like video editing and proposal writing to more strategic thinking and career advice. I am so thankful for my team at AAM!
What would you be doing if you had not become a marketer?
I would be a teacher! As a new mom, I am getting that experience by teaching my daughter new skills each day. I love watching her learn.
What is the biggest project you are working on right now?
One of the big projects I am working on right now is Weinstein Spira’s 60th anniversary campaign. I am having a blast planning the branding, messaging, internal fun and external events to celebrate the grand occasion.
Katie Butler Cohodes was interviewed by Jenna Ward.
Working as the Marketing Manager for a regional CPA Firm, I work alongside the Chief Growth Officer, the Firm Partners, and Staff. With three locations throughout Western New York, I lead the firm through our day-to-day internal marketing efforts and managing our public relations relationship. I also oversee the proposal process, community sponsorships, social media, firm volunteer efforts and assist with our wellness program.