Meet a Member

Meet a Member: AMR Management Services

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JUST THE FACTS

Firm Name: AMR Management Services
 
Name of the individuals on Account & Title: Rhonda Clark, Association Manager and Julie Sutton, Project Associate
 
Location of AMR: Lexington, Kentucky
 
Email address of Main Point of Contact: rhonda@accountingmarketing.org
 
Community Involvement: https://twitter.com/search?l=&q=%23AMRCulture%20from%3Aamrms&src=typd&lang=en
Twitter Handle: @amrms
 
LinkedIn Profile: https://www.linkedin.com/company/amr-management-services/
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GETTING TO KNOW YOU

What are the special skills of your team that you will bring to AAM?
Since our founding in 1997, AMR has forged strong partnerships with clients, developed sound management processes, and used technology to produce     a more connected, responsive and data-driven organization. Our expertise extends beyond traditional association management services into unique  areas, including educational design, innovation and creative services. The AMR team is passionate, experienced, innovative, and service-oriented, with the  leadership, client experience, expertise and culture to serve you by AMR.

What excited you most about having AAM as a client?

We believe AAM and AMR will make remarkable partners, as we share a good cultural fit, member service orientation, and focus on strategy and innovation.


What impact do you hope AMR with make on AAM?
AMR believes in creating a partnership for mutual success, we call that: Turning Vision into Action. We believe we can help AAM progress in its commitment to elevating the professional stature of marketing, business development and other accounting practice growth professionals.
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What is the biggest project you are hoping to dig into for AAM?
A long-term project for AAM is creating a strategic engagement program to ensure relevancy, focus and growth for the association. We will accomplish this by creating a road map using data, member information, surveys and studies.
 
If you had an unlimited budget, what is one thing you would implement immediately for AAM?
Beyond its members, the greatest asset and resource to an association is its staff. Being able to invest in additional staffing to create, support and manage the initiatives of the association would create the greatest impact for the association.


What do you feel is the biggest issue facing accounting marketers today?
As our relationship with AAM grows and we work with the industry experts, we will be better to answer this question. However, if you asked us what are the biggest issues facing associations today, we would tell you:
  • New ways to generate revenue
  • Building relationships with millennials
  • Learning versus training
  • Being prepared for the unexpected: responding to emergencies

What is the biggest project you are hoping to dig into for AAM?

A long-term project for AAM is creating a strategic engagement program to ensure relevancy, focus and growth for the association. We will accomplish this by creating a road map using data, member information, surveys and studies.

 
If you had an unlimited budget, what is one thing you would implement immediately for AAM?

Beyond its members, the greatest asset and resource to an association is its staff. Being able to invest in additional staffing to create, support and manage the initiatives of the association would create the greatest impact for the association.


What do you feel is the biggest issue facing accounting marketers today?

As our relationship with AAM grows and we work with the industry experts, we will be better to answer this question. However, if you asked us what are the biggest issues facing associations today, we would tell you:

  • New ways to generate revenue
  • Building relationships with millennials
  • Learning versus training
  • Being prepared for the unexpected: responding to emergencies


What books have you read recently that you feel would be beneficial to AAM members?

While association members are knowledgeable in their industries, they may not be as familiar with the daily operations of the association. What is the difference between a good association versus a great association. I encourage members to read 7 Measures of Success: What Remarkable Associations Do That Others Don’t. This is a great and easy read.

What types of marketing and budget planning strategies does your firm recommend to clients when planning for the future?

 Data drives everything! Make sure you have methods in place to analyze and track data, and then make sure to use it in meaningful ways, including what systems to use, brand management, content development, improving processes, as well as creating desired programs and services that meet the needs of your members or clients. Tracking activity will ensure your ability to make the right decision on how to budget and plan for the future. 

 
What is the best marketing tip you can share?

To improve relationship strength, it’s not the breadth of products and services but the relevancy and value. Also, it’s important to manage your data and use it in an actionable way.