AAM Minute - Questions & Answers

Katie Butler, Weinstein Spira


Name: Katie Butler

Title: Marketing Coordinator

Firm: Weinstein Spira

Firm City & State: Houston, Texas

Email Address: kmb@weinsteinspira.com

Twitter Handle/LinkedIn Profile: @thekatiebutler / linkedin.com/in/katiembutler


What are your thoughts on content marketing and social media at your firm?

Social media and content marketing allow us to tell our Weinstein Spira story and animate our brand. Yes, the website displays our services and team members, but social media and content marketing are outlets to better illustrate our culture! On our social media pages, you will see that we like attending the Houston Livestock Show and Rodeo, enjoy giving back at the Houston Food Bank, and love playing silly games around our office.


Where did you go to college and what degree did you receive?

I attended Purdue University in West Lafayette, Indiana. Boiler Up! I received a Bachelor of Arts degree and majored in Public Relations and Rhetorical Advocacy.


What is your proudest career accomplishment?

My proudest career accomplishment is winning 2016 Rookie of the Year from AAM because of what it represents. Being the first ever marketer at an accounting firm is no small order! This honor represents a culmination of overcoming obstacles each day and powering through them in innovative ways.


Favorite part of your job?

My favorite part of my job is coaching and training our professionals on marketing and business development. Starting in small, bite-sized training sessions, we have gone from, “What is LinkedIn?” to professionals posting frequently and sharing their knowledge with their connections. I love arming our professionals with their own marketing tool kits and seeing them meet goals like never before.


What do you feel is the biggest issue in the accounting marketing profession today?

Returning from the 2016 AAM Summit, one of the overarching themes I heard is that marketers need to be seen as strategic growth partners. We need to have a seat at the table by providing valuable, data-driven insights to decisions. When we celebrate the small wins, our creditability gains momentum with our partners and decision makers.


What do you do when you are not working?

When I’m not working, you’ll find me crafting. Painting furniture, taking calligraphy classes, and making homemade cards are my jam! I’m also a self-proclaimed Houston foodie and tend to act like a Food Network Chopped judge when trying new restaurants.