AAM Minute - Questions & Answers

Jill Richmond, Dannible & McKee, LLP


Name: Jill Richmond

Title: Marketing Director

Firm: Dannible & McKee, LLP

Firm City & State: Syracuse, New York

Email Address: jrichmond@dmcpas.com

Twitter Handle / LinkedIn Profile: https://www.linkedin.com/in/richmondjill


What are your thoughts on personal branding and career progression?

Personal branding is about building a positive reputation. During my career, it has been extremely important to me that anyone who has worked with me in any capacity (on the job, a community board, or in programs such as Leadership Greater Syracuse) always had the best experience of my skills and abilities. The progression of my career has evolved based on the decisions I’ve made about where to focus my time and talents and from the guidance various mentors have given me over the years.


Where did you go to college, and what degree did you get?

I went to a community college for two years and was accepted into their competitive broadcasting department and graduated with an A.A.S. degree. Yes, I wanted to be a news reporter. I then transferred to State University of New York at Oswego in Upstate New York and received by B.A. degree in Broadcasting and Mass Communications. I was a news reporter in Central New York for a few years, and then transitioned into public relations and marketing. Much better fit for me!


What is your proudest career accomplishment?

My proudest accomplishment has been organizing an annual firm marketing retreat for partners and managers. It’s a full day of presentations and activities surrounding the firm’s marketing and business development activities. I provide several presentations on marketing projects from the past 12 months and address future endeavors. I was very overwhelmed with the idea of spending a day giving presentations to this group (five hours of PowerPoints is a long day!). I embraced it and created themes for the day. I even had special guests come for pictures (local team mascot) or give a presentation (publisher of our local business journal). I’m relieved when the day is over; feeling very proud and accomplished. Whew!


Favorite part of your job?

I enjoy the variety of my job. On any given day, I can work on event planning for a conference, create an email blast for one of our niche groups, or play advisor with a student from Syracuse University’s Newhouse School, who we host in our department for assistance on a variety of projects. I never get bored!


What do you wish you knew at the beginning of your position/career X years ago?

I’ve had the opportunity to be a first-time marketing director at both a law firm and, now, an accounting firm. Along the way, I’ve interviewed at others, and the one thing I think I have become wiser about, is to ask a few key questions up front in the interview, as they are telling me about the culture as it pertains to the success of a marketing department:


  1. Does the director of marketing get to sit at the partner meetings each month in some capacity to report/listen to updates?
  2. What is the marketing budget for the firm?
  3. Does the culture support non-billable endeavors for the professionals, and are they incentivized to participate?
  4. What does success look like for the department 12 months from now?


What do you do when you are not working?

I’m busy being a mom to two daughters, ages 13 and 11, who are very active in sports and theater. In addition, I’m very passionate about being a founding member of our school district’s foundation, now three years running as their promotions co-chair. We created the foundation, and have successfully run a large fundraiser that has grown from $25,000 to now raising more than $50,000 in one night. We have given grants to teachers in our district each year; this year’s grants total more than $30,000. It’s so rewarding to honor teachers and their innovation in the classroom. I’m in love with this small district, as I am an alumni of the district myself. It means a lot to me and my family to have this foundation succeed and bear fruit now and for years to come.