Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Hinge - AAM 2019 Marketing Budget Survey2021-2022 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Media & Public Relations Specialist
Organization: Motley Rice LLC
Location: Mount Pleasant, SC
Date Posted: 11/8/21

Proposal Project Manager
Organization: Katz, Sapper & Miller
Location: Remote or Indianapolis, IN
Date Posted: 10/27/21

Senior Associate Proposal Development & Delivery
Organization: Mazars 
Location: Remote: New York City, Chicago, Los Angeles, Dallas, Boston
Date Posted: 10/25/21

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Educational Podcast

On this episode of AAM's AAMplify! podcast, Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors discusses the Hinge Marketing Survey with guests Lee Frederiksen, Ph.D., Managing Partner, Hinge, Becca Johns, Director of Practice Growth with Rea & Associates, and Korby Boswell, Senior Marketing & Growth Specialist, Adams Brown.

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View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.