Marketing Budget Benchmark Study | Accounting Firm Growth

CPA Marketing Budgets

2019 AAM benchmark study cover

2015 Marketing Budget
Benchmark Study

In the first quarter of 2015, the Association for Accounting Marketing and the Hinge Research Institute conducted a benchmarking study of marketing spending and organic growth among accounting firms. This report collects the study’s findings.

Results represent an analysis of accounting firms’ marketing budget compositions and budgeting processes, as well as perspectives from respondents on changing marketing spending priorities. This data is further contextualized by comparisons of firms’ marketing spending according to growth rate, size, and market reach. Various other indexes, such as the ratio of marketing staff to overall employees, were also calculated.

 



Members will receive a $300 discount. Become a member today!

2015 Marketing Budget
Benchmark Study

In the first quarter of 2015, the Association for Accounting Marketing and the Hinge Research Institute conducted a benchmarking study of marketing spending and organic growth among accounting firms. This report collects the study’s findings.

Results represent an analysis of accounting firms’ marketing budget compositions and budgeting processes, as well as perspectives from respondents on changing marketing spending priorities. This data is further contextualized by comparisons of firms’ marketing spending according to growth rate, size, and market reach. Various other indexes, such as the ratio of marketing staff to overall employees, were also calculated.

 



Members will receive a $300 discount. Become a member today!

2019 Marketing Budget
Benchmark Study

Once again, the Association for Accounting Marketing (AAM) partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace.

 


Members will receive a $300 discount. Become a member today!

 


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2015 Marketing Budget
Benchmark Study

In the first quarter of 2015, the Association for Accounting Marketing and the Hinge Research Institute conducted a benchmarking study of marketing spending and organic growth among accounting firms. This report collects the study’s findings.

Results represent an analysis of accounting firms’ marketing budget compositions and budgeting processes, as well as perspectives from respondents on changing marketing spending priorities. This data is further contextualized by comparisons of firms’ marketing spending according to growth rate, size, and market reach. Various other indexes, such as the ratio of marketing staff to overall employees, were also calculated.

 



Members will receive a $300 discount. Become a member today!

2015 Marketing Budget
Benchmark Study

In the first quarter of 2015, the Association for Accounting Marketing and the Hinge Research Institute conducted a benchmarking study of marketing spending and organic growth among accounting firms. This report collects the study’s findings.

Results represent an analysis of accounting firms’ marketing budget compositions and budgeting processes, as well as perspectives from respondents on changing marketing spending priorities. This data is further contextualized by comparisons of firms’ marketing spending according to growth rate, size, and market reach. Various other indexes, such as the ratio of marketing staff to overall employees, were also calculated.

 



Members will receive a $300 discount. Become a member today!

2017 Marketing Budget
Benchmark Study

AAM and Hinge have partnered again to bring you the third edition of the Accounting Marketing Budget Benchmark Study. This definitive report provides a wealth of information that’s available nowhere else. Learn how much firms across the nation spend on marketing, how they allocate their budgets and how marketing priorities are changing. This study is an essential resource for any accounting firm principal or marketer.

 

 


Members will receive a $300 discount. Become a member today!

 


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