Surveys

The AAM Research & Publications Committee provides leadership and volunteerism to manage the production of AAM surveys throughout the year. Each of our surveys is available to members and non-members, offering keen insight and market data to support growth, business development and marketing initiatives.

 

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2019 Marketing Budget
Benchmark Study

Once again, the Association for Accounting Marketing (AAM) partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace.

 


Members will receive a $300 discount. Become a member today!

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2018 AAM Career and
Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data.