AAM's AAMplify! podcast series is full of short, single topic discussions to help give you the information you need in a format that you can easily digest. AAMplify! will be updated monthly with topics ranging from Strategy and Management to Digital Marketing to Business Development.
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Season 4 / Episode 7 2019 Accounting Marketing Budget Survey
YouTube | iTunes | Stitcher
Season 4 / Episode 6 Culture Shock - Non-CPA Firm Acquisitions
Season 4 / Episode 5 Advisory Services for Accounting Survival
Season 4 / Episode 4 What is Blockchain, Anyways?
Season 4 / Episode 3 AI in Marketing… Hello, Dave.
Season 4 / Episode 2 What KPIs Should Business Developers Measure?
Season 4 / Episode 1 Your Data is Talking. Are You Listening?
Season 3 / Episode 10 Big Data for Accounting Firm Marketing
Season 3 / Episode 9: When Your Role is Both Marketing AND Business Development
Season 3 / Episode 8: Where Marketers Fit in the Pricing Process
Season 3 / Episode 7: The Anatomy of a Sales Process
Season 3 / Episode 6: What Info Business Developers Need From Their CRM System
Season 3 / Episode 5: How to Launch Something New
Season 3 / Episode 4: 2018 AAM Compensation Survey
Season 3 / Episode 3: How to be a Future Ready Firm
Season 3 / Episode 2: Smashing the Stereotype of Sales!
Season 3 / Episode 1: How Marketing Helps with Employee Retention
Season 2 / Episode 10: Tips for Coaching a Partner Through a Sale
Season 2 / Episode 9: Innovative Marketing Strategies
Season 2 / Episode 8: Using LinkedIn to Generate Leads
Season 2 / Episode 7: How Marketing Spending is Changing
Season 2 / Episode 6: Building a Sales Culture
Season 2 / Episode 5: Building Your Marketing Technology Stack
Season 2 / Episode 4: Managing Your Firm's Pipeline Process
Season 2 / Episode 3: Sales Collaboration Innovation
Season 2 / Episode 2: 2017 Trends in CPA Firm Growth
Season 2 / Episode 1: Marketing's Role in the Client Experience
Season 1 / Episode 14: Maximizing Campaigns with Telemarketing
Season 1 / Episode 13: Add Social Media Advertising to Your Marketing Mix
Season 1 / Episode 12: The Vital Skills of Growth Leadership
Season 1 / Episode 11: A Guide for Your Social Media Efforts
Season 1 / Episode 10: Building Your Firm’s Marketing Organization
Season 1 / Episode 9: Compensation Trends in Accounting Marketing
Season 1 / Episode 8: The Next Frontier
Season 1 / Episode 7: Video Marketing
Season 1 / Episode 6: Whose Job is it Anyway?
Season 1 / Episode 5: Event Marketing
Season 1 / Episode 4: Merger Marketing
Season 1 / Episode 3: AAM 2014 Benchmark Study
Season 1 / Episode 2: Marketer Spotlight
Season 1 / Episode 1: Searching for Growth in 2014 - Mark Koziel
In this episode of AAMplify, interviewer Lauren Clemmer, Executive Director with the Association for Accounting Marketing, interviews Lee Frederiksen, Ph.D, Managing Partner at Hinge. Lauren and Lee discuss the 2019 Marketing Budget Benchmark Survey and the findings from the survey regarding how firms spend money overall and how the spending differs among the highest growing firms.
► Listen: 14:46