March 2019: What is Blockchain Anyways?
Beginner's Guide: This article
breaks down some of the basics of blockchain — what it is, what it does and why it is so revolutionary. Learn a bit about how it will impact the accounting industry and why marketers need to pay attention. Articles of Interest
AAM Monthly Poll:
Visuals always improve the learning process. Reuter’s created this infographic to explain blockchain.
What is a blockchain and how do they work? Simply Explained – Savjee’s YouTube video explains why blockchains are so special in simple and plain English. This video has been viewed more than 2.6 million times so invest six minutes and learn about blockchain.
- For a video specifically related to the accounting industry check out Blockchain Might Remake Accounting. Tom Hood, president and CEO of the Maryland Association of CPAs and the Business Learning Institute, discusses big data and blockchain technology. He helps us understand basics of blockchain including potential uses in supply chains, smart contracts, and audit automation.
- Will Blockchain Render Accountants Irrelevant? This brief article by Innovation Enterprise discusses the potential of blockchain to completely revolutionize the accounting industry.
- According to a Forbes Insights survey in association with KPMG of 250 finance executives, almost 41% say their firm uses blockchain in some manner, and another 50% expect their organization to start using blockchain within two years. Read this article on how blockchain may impact both auditors and CFOs.
Each month we asked readers to contribute to our topic conversation and share a little about what they do in their firms. In February, we asked what intimidates you about AI and if you are currently using it. Click here
to find out how you and others answered. This month we ask that you please take a minute for the minute
and answer this month’s poll
questions about blockchain.
The Seasoned Marketer:
Have you ever wondered what oranges and blockchains have in common? Well, IBM’s blockchain expert in the financial services market is going to give a bit of background on blockchain and how it is disrupting oranges, yep, oranges. In this article
, Sesso uses oranges to help illustrate how blockchain can be used for more than just cryptocurrency.
Business Development News:
Blockchain and other rapidly advancing technologies such as artificial intelligence big data analytics, virtualization etc. will have disruptive and transformative powers on the accounting and finance industries, as well as the clients they serve. This article
digs into opportunities that business developers can leverage with blockchain technology.
Meet a Member:
Meet AAM Member Teresa Hansen, Senior Marketing Manager at Mazars USA, LLP. In this article
, Teresa shares her "must know" for new accounting marketers.
New Member List: March 2019