January 2020: How Do You Retain and Engage Talent?
Tax season for many accounting marketers is akin to winter for the squirrels. You gathered up ‘nuts’ you can work on: website updates, creating marketing collateral, redesigning newsletters, and other activities to keep you occupied while others at the firm are too busy and too stressed to give you much time. This article
provides ideas on how you can keep your staff engaged during tax season, so you do not have to reintroduce yourself at the post-tax season party.
Articles of Interest:
Every issue we share articles with AAM readers that explore the monthly topic. This month’s articles refer to ways your firm can engage and retain quality talent. Read below for some articles that offer employee engagement tips for your firm.
- 15 Essential Survey Questions To Measure Employee Engagement
Does your firm issue a survey to their employees that measures employee engagement? If not, make sure you check out this article. It provides 15 essential survey questions you can ask your employees and measure their employee engagement.
- The 10 key drivers of employee engagement
Recruiting and retaining top talent at accounting firms remains a top priority in 2020. Here are the 10 key drivers of employee engagement at accounting firms.
- 12 Ways You Can Implement the Big 4’s Employee Engagement Tactics
When employees are actively engaged with their jobs, they tend to be happier, more productive, and more likely to stick around — all things that help your company thrive. Not sure where to start? This article discusses 12 ways your firm can implement the Big 4’s employee engagement tactics. There are some great ideas that any firm of any size can implement.
- Stop Ignoring Your Employees For A Whole Year
How many firms issue an annual employee survey to measure the motivation and satisfaction and then nothing comes of it? Raise your hand? Here is a great article that discusses the importance of listening to your employees throughout the year.
5 Industry Experts on How to Measure Employee Engagement Effectively in 2020
Companies often struggle to figure out how to measure employee engagement. So much so, that several organizations don’t measure it at all. Make sure you read this article. Five industry experts weigh in on how to measure employee engagement effective in 2020.
What Do You Think? Each month we ask readers to contribute to our topic conversation and share a little about what they do in their firms. We took a break from polling in December, but in November, we asked about what you are using for CRM (if any). Click here to find out how you and others answered.
This month we ask that you please take a minute for the AAM Minute and answer this month’s poll questions about employee engagement.
The Seasoned Marketer: Busy season survival kits, end of year parties, ice cream days and company barbeques… creating strategies to engage employees can be a lot of fun. It’s a chance for marketers to use their creativity, and break up the monotony of desk work for their teams. However, employee engagement goes far beyond just fun and game. Check out this article on how to create an environment that optimizes employee engagement. .
Business Development News: When your partners think of employee engagement, they may think about fun activities during busy season, or HR related perks. When the focus is on the billable hour, sometimes engagement can seem like fluff, the extra stuff that is not that important. In reality, that could not be further from the truth. Recent studies have shown that satisfied employees may make the difference in turning a mediocre company into a great one. Logically, it makes sense - if you want your business to grow, you need a high performing workforce, and the only way to a high performing workforce is happy and engaged employees.
Meet a Member: Learn more about Brittany Winegarner, Marketing Coordinator, at TJS Deemer Dana LLP in this article.
New Member List: January 2020