AAM Press Releases

Lexington, Ky. (January 21, 2021)  - The Association for Accounting Marketing (AAM) is seeking nominations for the 2021 Marketer of the Year award. Nominations will be accepted through  February 9 .  Since 1993, the annual award, presented at AAM’s Summit, recognizes a marketing professional who has demonstrated exemplary performance in the profession of accounting firm marketing. To be eligible, nominees must have held a senior-level marketing position in an accounting firm for at least three ...

With 2020 almost behind us, accounting firms are starting to look forward to the new year. To help CPA marketers and business development professionals end the year on a high note, we have put together several events that will help with planning for 2021. We hope you are just as excited as we are about the webinars, roundtables and campfires we have planned for December! Below is a roundup of this month’s events and be sure to check our events listing for updates and new offerings! Dec 3, 2020 ...

Times of uncertainty or change are often characterized by stagnant growth or even a decline in productivity, however the recent shift to virtual client engagement has refocused the business development community in new and interesting ways. As efforts to recruit new clients and bring in new business continue, an increased emphasis on strengthening client relationships has been at the forefront of many accounting firms’ agenda. “Real-time visibility to relationship strength is critical,” says Dan ...

With only three months left in 2020, we recognize that now is a critical time for the Association for Accounting Marketing (AAM) community. We hope you are just as excited as we are about the webinars, roundtables and campfires we have planned for October. Below is a roundup of this month’s events, but be sure to check our events listing for updates and new offerings! October 13, 2020: 15 Top Marketing Tips During COVID Season and Beyond Ross Fishman, CEO of Fishman Marketing, and Jennifer ...

July 1, 2020 | Lexington, KY - Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business development professionals in the accounting industry, announces the appointment of four new members to its Board of Directors. The four elected, first-term board members-at-large include: Casey Blake, director of marketing at Edelstein & Company Nicola Fleming, director of marketing ...

June 4, 2020 (Lexington, KY) - The Association for Accounting Marketing (AAM), the leading trade association focused exclusively on marketing and business development for the accounting industry, announced the recipients of its individual Marketing Achievement Awards (MAA) last night during a virtual awards event. The event was attended by over 175 participants, who were encouraged to “dress to impress.” Participants engaged in the event through pictures and videos utilizing the virtual event backdrop, ...

June 4, 2020 (Lexington, KY) - Twenty-three awards for marketing achievement were presented to accounting marketers on June 3 at a virtual awards event held by the Association for Accounting Marketing (AAM). The event was attended by over 175 participants, who were encouraged to “dress to impress.” Participants engaged in the event through pictures and videos utilizing the virtual event backdrop, as well as congratulatory remarks and kudos were shared through the chat throughout the evening. AAM’s ...

Carmel, Ind. (June 4, 2020) – Annie Somermeyer, director of business development at Madison, Wis.-based SVA Certified Public Accountants, has received the Association for Accounting Marketing’s (AAM) 2020 Marketer of the Year award, sponsored by INSIDE Public Accounting (IPA).  The winner was announced by IPA June 3 at AAM’s virtual awards event.  Somermeyer and her team promote the CPA firm – ranked No. 67 on the 2019 IPA 100 list of largest accounting firms in the country – as well as SVA ...

April 9, 2020 | LEXINGTON, KY – The Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities for marketing and business development professionals in the accounting industry, announces new and innovative program changes, including a shift to timely and relevant programming that CPA marketers need in today’s volatile environment. “I've been proud to see how our AAM community has faced the recent challenges head on, taking charge and ...

February 7, 2020 | LEXINGTON, KY – The Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities for marketing and business development professionals in the accounting industry, has announced its upcoming events and programming.  “We are thrilled to announce our new educational events that will give marketers the skills they need to develop personally and professionally ­­in the accounting industry,” said Jen Lemanski, president ...