AAM Press Releases

For Immediate Release AAM Announces Rhonda Clark as Next Executive Director Lexington, KY, November 5, 2021 – The Association for Accounting Marketing (AAM) is excited to announce the naming of Rhonda Clark as the Association’s newest Executive Director. She will officially commence her role as Executive Director on January 1, 2022 and is excited to help make AAM an even stronger association in her new role. Clark brings a wealth of operations and association management experience ...

July 1, 2021 | Lexington, KY - Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business development professionals in the accounting industry, announces the appointment of six new members to its Board of Directors. The six elected, first-term Board members-at-large include: Greg Cole, chief marketing officer at BKD CPAs & Advisors Cheryl Foster, director of practice growth ...

Philadelphia, PA (May 25, 2021) – Sarah Cirelli, head of marketing at New York, NY-based Grassi Advisors & Accountants, has received the Association for Accounting Marketing’s (AAM) 2021 Marketer of the Year award. The winner was announced on May 24 at AAM’s Annual Summit.  As one of the youngest Chief Marketing Officers in the accounting industry, Sarah brings a fresh perspective and energetic drive to every project she spearheads at Grassi. She works closely with the firm’s executive committee ...

May 25, 2021 (Philadelphia, PA) - Twenty-five awards for marketing achievement were presented to accounting marketers on May 24 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and new this year, best 2020 pivot ...

May 25, 2021 (Philadelphia, PA) - The Association for Accounting Marketing (AAM), the leading trade association focused exclusively on marketing and business development for the accounting industry, announced the recipients of its individual Marketing Achievement Awards (MAA) last night during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the accounting marketing profession, as well as contributions to AAM.  Kristen Lewis Inducted into ...

2021 AAM Summit goes hybrid May 24-26 at the Loews Philadelphia Hotel and Virtually Who:     The Association for Accounting Marketing (AAM). The only association dedicated to marketers and business developers in the accounting industry. What:   The highly anticipated annual AAM Summit will bring together approximately 400 accounting marketers and business developers – estimated 100 in-person in Philadelphia and 300 virtually. The Summit attracts marketing and business development experts ...

Lexington, Ky. (January 21, 2021)  - The Association for Accounting Marketing (AAM) is seeking nominations for the 2021 Marketer of the Year award. Nominations will be accepted through  February 9 .  Since 1993, the annual award, presented at AAM’s Summit, recognizes a marketing professional who has demonstrated exemplary performance in the profession of accounting firm marketing. To be eligible, nominees must have held a senior-level marketing position in an accounting firm for at least three ...

With 2020 almost behind us, accounting firms are starting to look forward to the new year. To help CPA marketers and business development professionals end the year on a high note, we have put together several events that will help with planning for 2021. We hope you are just as excited as we are about the webinars, roundtables and campfires we have planned for December! Below is a roundup of this month’s events and be sure to check our events listing for updates and new offerings! Dec 3, 2020 ...

Times of uncertainty or change are often characterized by stagnant growth or even a decline in productivity, however the recent shift to virtual client engagement has refocused the business development community in new and interesting ways. As efforts to recruit new clients and bring in new business continue, an increased emphasis on strengthening client relationships has been at the forefront of many accounting firms’ agenda. “Real-time visibility to relationship strength is critical,” says Dan ...

With only three months left in 2020, we recognize that now is a critical time for the Association for Accounting Marketing (AAM) community. We hope you are just as excited as we are about the webinars, roundtables and campfires we have planned for October. Below is a roundup of this month’s events, but be sure to check our events listing for updates and new offerings! October 13, 2020: 15 Top Marketing Tips During COVID Season and Beyond Ross Fishman, CEO of Fishman Marketing, and Jennifer ...