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Marketing Budget Benchmark Survey

AAM has partnered with the Hinge Research Institute to conduct our second bi-annual study of marketing budgets within CPA firms. Participating firms were asked to submit their 2016 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry. For more information about this study, click here.

Compensation Trends for Accounting Marketers

AAM has partnered with the Inavero to conduct our study of compensation trends for accounting marketers. This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Proposal Specialist

Organization: Aprio, LLP
Location: Atlanta (Sandy Springs)
Date Posted: 3/8/18

Sales Enablement Associate

Organization: Integreon Managed Solutions
Location: TBD - open to remote working arrangements
Date Posted: 2/27/18

Marketing Manager

Organization: EisnerAmper LLP
Location:  New York, NY
Date Posted: 2/26/18

Marketing Manager

Organization: EisnerAmper LLP
Location:  San Francisco, CA
Date Posted: 2/26/18

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The Next Frontier

In our latest AAMplify! podcast, Laurie Holt, Marketing Director at HHM CPAs, interviews Rachael Higginbotham, Marketing Director at Postlethwaite & Netterville.

Laurie and Rachel discuss how a firm's marketing efforts and initiatives impact employee retention.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.