Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Hinge - AAM 2019 Marketing Budget Survey2019 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Marketing Manager - Healthcare
Organization: Plante Moran
Location: Southfield, MI
Date Posted: 2/24/21

Digital Marketing Advisor
Organization: Inovautus Consulting
Location: Remote
Date Posted: 2/22/21

Account Director 
Organization: Hinge
Location: Reston, VA or Remote
Date Posted: 2/18/21

Writer/Content Development Specialist
Organization: Rea & Associates
Location: Virtual or Columbus, OH
Date Posted: 2/18/21

Client Engagement Director
Organization: HBK CPAs & Consultants
Location: Clark, NJ
Date Posted: 2/17/21

Marketing Manager
Organization: Janover LLC
Location: New York or Garden City, NY
Date Posted: 2/10/21

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Educational Podcast

On this eposide of AAM's AAMplify! podcast, Beth Nelson, marketing communications coordinator at Barnes Dennig and Robert Ramsay, director/owner at Barnes Dennig talk about general data protection regulation (GDPR) and the California Consumer Privacy Act (CCPA) and what accounting firms are doing to comply.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.