Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Hinge - AAM 2019 Marketing Budget Survey2019 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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News

  • October Event Roundup

    With only three months left in 2020, we recognize that now is a critical time for the Association for Accounting Marketing (AAM) community. We hope you are just as excited as we are about the webinars, ...

  • July 1, 2020 | Lexington, KY - Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business ...

AAM Job Locator

Proposal Writer
Organization: Kaufman Rossin
LocationMiami, Fort Lauderdale or Boca Raton, Florida
Date Posted: 10/15/20

Marketing Manager
Organization: GreerWalker
Location: Charlotte, NC
Date Posted: 9/30/20

Email and Account-Based Marketer
Organization: Botkeeper
Location: Remote/Boston HQ
Date Posted: 9/28/20


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AAMplify!

Educational Podcast

On this eposide of AAM's AAMplify! podcast, Beth Nelson, marketing communications coordinator at Barnes Dennig and Robert Ramsay, director/owner at Barnes Dennig talk about general data protection regulation (GDPR) and the California Consumer Privacy Act (CCPA) and what accounting firms are doing to comply.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.