Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Hinge - AAM 2019 Marketing Budget Survey2019 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Marketing and Bid Generalist
Organization: SB & Company, LLC
Location: Owings Mills, MD
Date Posted: 8/12/19

Marketing Proposal Associate

Organization: blumshapiro
Location: West Hartford, CT
Date Posted: 8/5/19  

Marketing Manager

Organization: Friedman LLP
Location: Philadelphia/Marlton, PA
Date Posted: 7/31/19  

Marketing & Business Development Coordinator 

Organization: Morse
Location: Waltham/Boston, MA
Date Posted: 7/24/19  

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Educational Podcast

In our latest AAMplify! podcast, Chuck Summers, Practice Growth Executive at MCM CPAs & Advisors interviews Matt Saltzman, Director Strategic Advisory Services at Strothman and Company. Chuck and Matt talk about mergers and acquisitions in the accounting industry and ways to ease culture shock from non-accounting firms.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.