Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

hinge2017coverReved.pngMarketing Budget Benchmark Survey

AAM has partnered with the Hinge Research Institute to conduct our second bi-annual study of marketing budgets within CPA firms. Participating firms were asked to submit their 2016 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Marketing and Events Coordinator 

Organization: GBQ Partners LLC
Location: Columbus, Ohio
Date Posted: 1/7/19

Marketing Director

Organization: PBMares
Location: Newport News, VA
Date Posted: 12/19/18

Business Development Associate

Organization: Frost Brown Todd LLC
Location: Dallas, TX
Date Posted: 12/19/18

Business Development/Human Resources Analyst

Organization: Peterson Sullivan LLP
Location: Seattle, WA
Date Posted: 12/7/18

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The Next Frontier

In our latest AAMplify! podcast, Jessica James, Marketing Manager at Webster Rogers, LLP interviews Heath Alloway, National Growth Manager at BKD, LLP and they discuss how accounting firms can use big data save time and improve decision making and applying big data to target prospects and clients via the internet.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.