Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

hinge2017coverReved.pngMarketing Budget Benchmark Survey

AAM has partnered with the Hinge Research Institute to conduct our second bi-annual study of marketing budgets within CPA firms. Participating firms were asked to submit their 2016 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Marketing Manager
Organization: RSM
Location: Indianapolis, Indiana 
Date Posted: 5/20/19

Marketing/Proposal Specialist

Organization: Grassi & Co. CPAs, PC
Location: New York, NY
Date Posted: 5/6/19

Marketing Manager / Marketing Senior Manager

Organization: Seiler LLP
Location: San Francisco, CA; Redwood City, CA; or San Jose, CA
Date Posted: 4/15/19

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Educational Podcast

In our latest AAMplify! podcast, Abbey Kanellakis, Practice Growth Manager at Rea & Associates, Inc. interviews Becky Livingston, Owner of Penheel Marketing. Together they talk about the growing influence of AI (Artificial Intelligence) and machine learning in the marketing industry and its impact on the accounting industry.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.