Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Hinge - AAM 2019 Marketing Budget Survey2019 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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News

AAM Job Locator

Digital Marketing Manager
Organization: Cohen & Company 
Location: Cleveland or Akron, Ohio 
Date Posted: 6/28/19

Marketing Specialist
Organization: CBIZ
Location: Clearwater, Florida
Date Posted: 6/10/19

Marketing Manager
Organization: RSM
Location: Indianapolis, Indiana 
Date Posted: 5/20/19

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AAMplify!

Educational Podcast

In our latest AAMplify! podcast, Katie Tolin of CPA Growth Guides interviews Nick Norton, Partner at Peterson Sullivan LLP. Katie and Nick talk about advisory services and survival in the accounting accounting industry. This really is a great episode for both accounting firm marketers and accounting firm business developers interested in how to move forward in the accounting industry with advisory services.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.