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Hinge - AAM 2019 Marketing Budget Survey2019 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Chief Client Relations and Business Development Officer
Organization: Galloway Johnson Tompkins Burr & Smith 
Location: New Orleans, LA
Date Posted: 10/16/2019

Content Specialist 

Organization: Cohen & Company 
Location: Cleveland, OH
Date Posted: 9/30/19

Marketing Automation Specialist 

Organization: EisnerAmper LLP
Location: New York, Metropark, Philadelphia or Miami
Date Posted: 9/23/19

Marketing Coordinator

Organization: Wisconsin Institute of CPAs (WICPA)
Location: Waukesha, WI
Date Posted: 9/18/19

Practice Growth Coordinator 
Organization: Rea & Associates
Location: Dublin, OH
Date Posted: 9/18/19

Marketing Director - Financial Services
Organization: EisnerAmper LLP
Location: New York, NY
Date Posted: 8/20/19

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AAMplify!

Educational Podcast

In our latest AAMplify! podcast, Lauren Clemmer, Executive Director with the Association for Accounting Marketing, interviews Lee Frederiksen, Ph.D, Managing Partner at Hinge. Lauren and Lee discuss the 2019 Marketing Budget Benchmark Survey and the findings from the survey regarding how firms spend money overall and how the spending differs among the highest growing firms.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.