Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Hinge - AAM 2019 Marketing Budget Survey2019 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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News

  • November Event Roundup

    Times of uncertainty or change are often characterized by stagnant growth or even a decline in productivity, however the recent shift to virtual client engagement has refocused the business development ...

  • October Event Roundup

    With only three months left in 2020, we recognize that now is a critical time for the Association for Accounting Marketing (AAM) community. We hope you are just as excited as we are about the webinars, ...

AAM Job Locator

Marketing Coordinator
Organization: Gray, Gray & Gray, LLP
Location: Canton, MA
Date Posted: 11/20/20

Marketing Director
Organization: Brinker Simpson & Co, LLC
Location: Springfield, PA
Date Posted: 11/10/20

Content Development Specialist
Organization: Rea & Associates, Inc.
Location: Remote
Date Posted: 11/10/20

Director of Practice Growth
Organization: Windham Brannon
Location: Atlanta (HQ)/Virtual
Date Posted: 11/4/20

Marketing Research Specialist
Organization: Eide Bailly
Location: Remote
Date Posted: 11/3/20

Business Development Specialist
Organization: Norris McLaughlin
Location: Bridgewater, NJ
Date Posted: 10/29/20


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AAMplify!

Educational Podcast

On this eposide of AAM's AAMplify! podcast, Beth Nelson, marketing communications coordinator at Barnes Dennig and Robert Ramsay, director/owner at Barnes Dennig talk about general data protection regulation (GDPR) and the California Consumer Privacy Act (CCPA) and what accounting firms are doing to comply.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.