Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Hinge - AAM 2019 Marketing Budget Survey2021-2022 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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News

  • July 1, 2021 | Lexington, KY - Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business ...

  • Philadelphia, PA (May 25, 2021) – Sarah Cirelli, head of marketing at New York, NY-based Grassi Advisors & Accountants, has received the Association for Accounting Marketing’s (AAM) 2021 Marketer of ...

AAM Job Locator

Sr. Content Marketing Specialist
Organization: Moore Colson CPAs and Advisors
Location: Atlanta, GA
Date Posted: 7/29/21

Proposal Writer
Organization: BerryDunn
Location: Manchester NH; Waltham MA; or remote
Date Posted: 7/26/21

Director of Marketing
Organization: BerryDunn
Location: Portland, ME or Remote
Date Posted: 7/26/21

Member Services Manager 
Organization: CPAmerica, Inc
Location: Gainesville, FL
Date Posted: 7/20/21

Marketing Project Coordinator (part-time)
Organization: CPA Consultants' Alliance
Location: Remote
Date Posted: 7/15/21

Marketing Manager
Organization: Abdo, Eick & Meyers, LLP
Location: Minneapolis, MN
Date Posted: 7/13/21

Digital Experience Strategist
Organization: REDW
Location: Remote
Date Posted: 7/6/21


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AAMplify!

Educational Podcast

On this episode of AAM's AAMplify! podcast, Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors interview's guests Cheryl Foster, Director of Practice Growth, Brown Smith Wallace AND Siri Svay, Practice Growth Specialist, PKF Texas.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.