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Hinge - AAM 2019 Marketing Budget Survey2021-2022 Marketing Budget Benchmark Survey

Once again, AAM partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace. For more information about this study, click here.

Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Digital Marketing Specialist
Organization: Hollinden | marketers + strategists
Location: Houston, TX
Date Posted: 6/7/21

Marketing & Research Senior Associate - Technology Industry 
Organization: Armanino LLP
Location: US - Open to Location
Date Posted: 6/4/21

Demand Generation Marketing Manager - Tax 
Organization: Armanino LLP
Location: US - Open to Location
Date Posted: 6/4/21

Senior Marketing Associate - BOS/CFOA
Organization: Armanino LLP
Location: US - Open to Location
Date Posted: 6/4/21

St. Marketing Associate, Technology Consulting 
Organization: Armanino LLP
Location: US - Open to Location
Date Posted: 6/4/21

Recruiting Coordinator
Organization: Lavine, Lofgren, Morris & Engelberg, LLP
Location: La Jolla, CA
Date Posted: 6/4/21

Business Development Manager
Organization: Cornerstone Research Inc
Location: Washington, D.C.
Date Posted: 6/3/21

Associate Director of Content & Communications
Organization: Dykema Gossett, PLLC
Location: Chicago, IL or Detroit, MI
Date Posted: 6/3/21

Senior Practice Group Business Development & Management Coordinator
Organization: Crowell and Moring LLP
Location: Washington, D.C.
Date Posted: 6/2/21

Marketing Coordinator of Events & Conferences 
Organization: EisnerAmper LLP
Location: New York, NY
Date Posted: 5/25/21

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AAMplify!

Educational Podcast

On this episode of AAM's AAMplify! podcast, Chuck Summers, Director of Practice Growth, MCM CPAs & Advisors interview's guest John Garrett, Author and Thought Provoker.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.