Accounting Marketing | Marketing CPA Firms | Accounting Firm Growth

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Career and Compensation SurveyAAM Career and Compensation Survey

AAM has partnered with the Capstone Marketing and CPA Trendlines to conduct our study of compensation trends for accounting marketers. Participating firms were asked to submit compensation data for the marketing team (inclusive of business development team members). This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.

hinge2017coverReved.pngMarketing Budget Benchmark Survey

AAM has partnered with the Hinge Research Institute to conduct our second bi-annual study of marketing budgets within CPA firms. Participating firms were asked to submit their 2016 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry. For more information about this study, click here.

Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Marketing Content and Proposal Writer

Organization: Friedman LLP
Location: New York, New York
Date Posted: 3/18/19

Marketing and Communications Manager

Organization: Windham Brannon
Location: Atlanta, Georgia
Date Posted: 3/6/19

Proposal/Business Writer

Organization: LaPorte CPAs & Business Advisors
Location: LaPorte Metairie, LA or Houston, TX office
Date Posted: 2/13/19

Director of Marketing and Business Development

Organization: Ellis & Winters
Location: Raleigh, NC
Date Posted: 1/24/19

See All


Educational Podcast

In our latest AAMplify! podcast, Patrick J. Huegel​, Marketing Manager for AAFCPAs, interviews Jason Jobgen, Director and Business Developer at BKD CPAs. and they discuss which KPIs that business developers should be measuring.

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.