Marketing Budget Benchmark Survey
AAM has partnered with the Hinge Research Institute to conduct our second bi-annual study of marketing budgets within CPA firms. Participating firms were asked to submit their 2016 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry. For more information about this study, click here.
Compensation Trends for Accounting Marketers
AAM has partnered with the Inavero to conduct our study of compensation trends for accounting marketers. This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.
Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs
This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.