Better Business Development

Deciphering the Formula for Better Business Development at your Firm Workshop

October 12, 2018 (Houston, TX) - 10am - 3pm

Art Kuesel

Deciphering the Formula for Better Business Development at your Firm Workshop

Instructor: Art Kuesel

 PFK Texas

                5857 San Felipe, Suite 2600

                Houston, TX 77057



Member Early-Bird $195/Member Regular $245 (Early-Bird Expires: September 28)

Non-Member Early-Bird $245/Non-Member Regular $295

Refer a friend for an additional $25 discount per registrant.  Contact for more information.

Early-Bird expires 2 weeks prior to the workshop – see below for specific dates

Early-Bird Expires: September 28



Among the top five concerns for firms over the past several years, two of them closely relate to business development.  These include growth and succession.   Could your firms’ growth efforts use a boost?  As you know, a firm with a strong business development strategy can significantly outperform its peers in the market.  Six major areas contribute to a strong organic business development culture and these include:

  1. Business Development Roles & Responsibilities for Everyone
  2. Business Development Training – Client Development at the Core
  3. Partners and Business Development: Optimizing Partner Roles
  4. Identifying a Business Developer within your Ranks
  5. Hiring a Business Developer from Outside the Firm
  6. The Marketer’s Role in Business Development


In our five-hour working session, we’ll explore each of these areas in detail through interactive discussions, small group work, and self-study.  You’ll walk away with ideas how to apply each strategy at your firm along with tools and templates that can make it happen.


Art Kuesel offers a unique and valuable perspective to his clients that’s been shaped by internal roles in business development, marketing, and people development at two leading CPA firms, as well as nearly ten years of consulting to the public accounting profession.  Dozens of firms count on Art’s perspective annually to shape their top objectives and strategies to drive stronger performance for the firm.

Consulting with managing partners, COO’s, firm administrators, learning directors, and marketing directors gives Art multiple points of view to address and solve the challenges facing today’s firms.  But he’s more than just strategy – many firms hire Art to implement major initiatives alongside leadership, offering practical guidance to capitalize on opportunities and avoid obstacles.

With the massive amount of change occurring in our profession right now, Art believes now is the time for firms to passionately embrace new priorities.  Whether that is a renewed focus on growth, talent development, or talent acquisition, plans made today will create sustainability for the future.