Robert W. (Bob) Sprague, President & CEO, Yes&
Bob is owner of Yes&, a performance-driven marketing agency newly formed from four successful Washington DC-area firms with a combined 80 years in business. Over more than 30 years as a communications strategist, principal writer, consultant, advisor, creative director, video producer, and composer, Bob has helped clients tell their stories and solve their business challenges. Fortune 500 corporate leaders, prominent not-for-profit organizations, and federal government agencies have called upon his expertise in marketing, public relations, and organizational communications.
Now Bob leads a growing team of 75 communications experts and creative talents serving commercial, association, and government clientele in verticals including healthcare, energy, transportation, financial services, and homeland security. Yes& spans the paid, earned, shared, and owned media spectrum with services and products ranging from strategic communications consulting to digital marketing to live event production. He is author of articles in national publications on such topics as crisis communications, cooperative advertising, and evaluating the return on investment of communications. Bob began his career as a professional keyboardist and music director and scored advertising and films for clients including McDonalds, Subaru, the United Way, and the American Red Cross.