Strategic Plan | Accounting Firm Strategy | CPA Firm Growth

AAM's strategic plan, better known as Vision 2025, provides clarity to our commitment to our members and their firms’ growth and sustainability. By providing industry-leading networking, educational resources and thought leadership to fulfill our mission, AAM delivers a unique value and collaboration not found elsewhere.

With Vision 2025 we actively and intentionally broadened our position beyond exclusive service to accounting marketers. The new vision focuses on our role as an association for all professionals within accounting firms who impact growth and sustainability. Here’s what that means:

  • AAM will be the association where all accounting industry professionals turn to acquire the strategies, tools and knowledge required to help their firms grow. 
  • We are aggressively building operations, programming and new products to benefit current members, as well as accounting practitioners and business developers. 
  • By focusing on four priorities—growth, process, knowledge and positioning—we are aiming to:
    • Engage with and satisfy both new and current members
    • Educate on cutting-edge issues and trends through thought leadership
    • Provide timely learning experiences to help members facilitate firm growth
    • Develop products and services that provide guidance on industry issues
    • Build key relationships throughout the accounting industry
    • Create an operational infrastructure to meet our goals

Our long-time membership base of accounting marketers remains critical to this refocused vision as we plan for a clear future of growth and success.

Vision 2025 Strategic Plan