Environmental Scanning Council | Accounting Firm Strategy | CPA Firm Growth

Keeping members up-to-date on the issues most pressing to the industry and the profession is the primary goal of this group of respected professionals. Through conversation and dialogue, these advisors operate as an information sharing hub bringing issues to AAM’s attention on areas like marketing, branding, growth, practice management, accounting education and regulation.

The group consists of diverse individuals representing various disciplines and firm sizes as well as thought leaders in the accounting industry. The group is chaired by the content strategy leader (a current board member) and the board’s innovation leader is a participant. Their goal is to work with the group to identify trends, push the information to members through educational programming and to develop new ideas for AAM to pursue.

Current members of the Environmental Scanning Council include:

Jen Lemanski
AAM Past President, Chair
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Randy Mowat
Senior Vice President, MNP LLP
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Jennifer Wilson
Partner & Co-Founder, Convergence Consulting
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Joe Walsh
Principal/Creative Director, Greenfield/Belser
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Cheryl Reynolds
Director of Communications, Advertising & Brand Management, AICPA
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Mitch Reno
Director of Client Experience/Principal, Rehmann
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Pauline Gonnering
Director of Growth, Cummings Keegan & Co., PLLP
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Jim Michalak
Partner, Herbein + Company
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Michael Geary
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Deneen Akture
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Sarah Johnson Dobek
Founder & President, Inovautus Consulting
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