Committees | Conference Committee | CPA Firm Growth

Our AAM Committees support the goals and strategic priorities set by the Board of Directors; as such they operate similarly to functional departments of an organization. Committee chairs align committee activities with the mission, vision and goals through careful planning and direction with committee members.

Interested in joining a committee? Want to learn more about AAM's structure for committees and task forces? Email us at

AAM Committees and Chairs 

Business Development

Danny Estrada
E Squared

Whether you’re a lone wolf, running with the pack or the pack leader, you’ll find peers and kindred spirits in AAM’s BD Community. Come in from the cold and share, learn and test approaches, metrics and techniques. This community is just launching and you have a chance to get in on the early stages, expand your network and shape this community to the needs of business developers, sales reps, sales managers, partners in charge of Business Development.


Nicola Fleming
Perkins & Co

Beth More
Mazars USA

The annual conference committee is responsible for the most significant educational, networking and partnership event in the AAM calendar year. Beginning at least 9 months in advance of the May event, the co-chairs and subcommittees begin planning for the annual awards, speaker and content structures, and facilitated networking for AAM members and exhibitors, as well as the development of a highly valuable conference experience. The liaison for the conference committee is the board vice president (as stated in the AAM by-laws). The conference committee is supported by a meeting planner, or conference partner, and AAM headquarters for operational processes. There are four subcommittees within the conference committee which include: AAM-MAA, Content, Networking, and Marketing. 

AAM Minute

Emily Taibl
Sweeny Conrad, PS

Irma Zaldivar

The AAM e-newsletter (The AAM Minute) is a positioning digital publication; with editorial plans, content design and solicitation of contributions that illustrate our value in the profession and promote the intellectual equity of our members. It is designed to provide brief snippets of high value to members, and to entice new members to join. 


Carrie Steffen
The Whetstone Group

The current treasurer of AAM is automatically a member of this committee as dictated by the bylaws. This group will make recommendations to the board regarding the AAM financial landscape, including potential investment policies and auditor rotation and selection. 

Growth Strategies

Christian Moises
Ericksen Krentel CPAs and Consultants

Becca Sensiba
Ink Craft Content

The Growth Strategies print magazine is the premier publication of the association and is a journal of thought provoking articles that highlight the marketing, business development and growth aspects of the profession. It contains content submitted from the accounting and accounting marketing profession and from related industries with important contributions. As the only publication solely focused on accounting firm growth, the audience is marketing related and firm-wide, and the committee is working to expand the subscriber base. 

Member Growth

Rebecca Weiand
Rea & Associates, Inc.

Stephanie Koutsares
Mazars USA LLP

The Member Growth Committee provides leadership and innovation in attracting and retaining members and measuring member satisfaction each year. It is this committee’s mission to growth the membership, on-board new members with creative and informative monthly new member calls, and consistently increase member attachment and member value by brainstorming fresh ideas to engage members. We work closely with headquarters to develop, test, and deliver member engagement programs, including the development of new materials and valuable tools and resources for our members. 

Virtual Education

Dawn Wagenaar
Ingenuity Marketing

Sarah Gray
The Doty Group, PS

The virtual education committee is responsible for developing and producing a highly valuable virtual education program for AAM members, leveraging conference content for members unable to attend, sharing member-to-member best practices via virtual education sessions, and creating opportunities for AAM affiliate members to educate and engage our members. The virtual education committee currently delivers AAM High sessions via our WebEx software, and is responsible for meeting revenue goals as assigned by the board in the annual budget. 

Social Media

Brian Falony
Brady Ware

Sarah Coulson
CPAmerica International

This new committee is tasked with developing procedures and processes for the associations' social media strategy. 

Strategic Communications

Laura Metz
Moore Stephens North America

Joe Kovacs
Councilor, Buchanan & Mitchell, P.C. (CBM)

The Strategic Communications Committee helps achieve organizational goals by increasing positive perceptions of AAM among strategically important audiences. By delivering targeted, intentional messages, the Committee builds and maintains relationships with current and prospective members, industry partners, media and other stakeholders. The end results of the Committee's work include new memberships, increased loyalty by current members, more business opportunities and partnerships, and a reputable brand identity in the accounting profession. Formerly the Public Relations Task Force, the Strategic Communications Committee supports other AAM committees and engages external audiences to shape the association's growth in a direction consistent with the board of directors' vision. 


Courtney Kiss
Johnson Lambert LLP

Scott Dine
Catalyst Group

The website and AAM Connect, our members-only section, are key communication, education and sales tools for the association. This committee is responsible for managing site content, usability, awareness, conversions and policies for both sites and also the AAM Blog CPA Growth Trends. In addition, they work to ensure the site meets the association’s overall goals and objectives as it relates to all key publics. 

AAMplify! Podcast

Abbey Kanellakis
Rea & Associates, Inc.

AAMplify is a series of video podcast recordings, each focused on a single topic to provide listeners with useful information in an easily digestible format. This group is responsible for producing the monthly podcast from identifying topics to finding speakers to moderating the discussion.