Board of Directors

Jen Lemanski is the Senior Manager on the Practice Growth team of Pannell Kerr Forster of Texas, P.C. (PKF Texas), a middle-market CPA and advisory firm in Houston focused on co-developing solutions for international and entrepreneurial-minded businesses. Jen is responsible for leading the PKF Texas Practice Growth team, which implements the firm’s content strategy, marketing initiatives and outreach into the marketplace, including the award-winning firm blog, TheCPADesk.com along with the PKF Texas – The Entrepreneur’s Playbook® videos airing on HighDrive.tv.

Jen has served in various roles on the Association for Accounting Marketing Board of Directors since 2015. Jen is a key member of the national editorial board for The Edge Magazine, a publication of the Leading Edge Alliance, an international professional association of accounting firms.

As the champion for the firm’s young professionals’ initiatives, Jen leads the PKF Texas Cubesters®. She was founding committee member of the Jet-Set Young Professionals for the World Trade Soiree. Jen is a past Chair of the Houston Young Professionals Endeavor (HYPE). She also serves on the Steering Group of the Young Professionals SIG of the Leading Edge Alliance and was the founding Steering Group hair.

She is a graduate of the Center for Houston’s Future LeadershipNEXT program and in 2017 was one of the Houston Business Journal’s 40 Under 40.

Craig Browning
Immediate Past President (2019-2020)

Director of Marketing and Personnel

KWC CPAs

Craig Browning is the Director of Marketing and Personnel at KWC CPAs. Craig is responsible for managing all aspects of the firm's marketing and business development initiatives and recruiting activities. He works closely with niche teams to achieve the goals of the firm's long-term vision by developing a culture of responsive solutions for their clients.

Craig's professional memberships and civic experience include: Advisor to AAM Finance Committee; Alexandria Chamber of Commerce Marketing Committee; Junior Achievement Volunteer Instructor; and ex-officio board member, Kentucky Film Commission.

Past positions include member of American Institute of CPAs and the Kentucky Society of CPAs; Moore Stephens North America - Marketing Special Interest Group; Board liaison for the AAM Publications Committee as well as AAM Board Member; Commerce Lexington Ambassador Committee; Commerce Lexington Winners' Circle Campaign - team captain; Leadership Lexington class of 2011, Bluegrass Tomorrow - Young Professional/Diversity Council; Leadership Lexington Youth Program Steering Committee Member; Leadership Lexington Alumni Steering Committee Member; and Small Business Development Center instructor.

Melissa Hornsby  
President-Elect (2019-2020)

Marketing DIrector
Barnes Dennig

Melissa has been serving the employees and clients of Barnes Dennig for over 16 years. As Marketing Director of a Top 200 CPA Firm, she innovates and orchestrates practice growth initiatives that develop the firm’s skilled professionals as well as to market accounting, tax and advisory services to existing and new clients, and to engage employees with the fun, close-knit culture of the firm.

Melissa supports corporate communications, business development and market research specific to the results-oriented initiatives of the firm. Her primary responsibilities include the oversight of the long-standing seminar series designed to educate the community on the key trends in their respective industries. She was instrumental in developing the firm’s trademark industry-specific compensation and benchmarking reports.

As the creative force behind the Barnes Dennig Emerging Professionals Group, she focuses on the unique development of young professionals as it pertains to their personal and professional growth. She also co-champions the Young Professionals and Marketing Communities of Practice within Allinial Global (formerly PKF) – Barnes Dennig’s member association. She is a founding member of Barnes Dennig’s steering committee for the firm’s Women’s Growth & Development Initiative, which won an Association for Accounting Marketing (AAM) Achievement Award in 2009 as an outstanding internal firm program. Her efforts with these two key initiatives has fueled Barnes Dennig’s repeat appearances on the Top Workplace in Cincinnati list.

As long-time member of AAM she’s volunteered in different capacities including a recurring column from 2006 to 2010 in MarkeTrends (now Growth Strategies), co-chaired the 2014 Summit: Roots of Success Summit in Orlando, FL held jointly with the AICPA and AAA and chaired the 2016 Summit: inNEWvation in New Orleans, LA. She was honored to be name AAM’s Volunteer of the Year Award in 2016. She’s served as a Board Member At-Large from 2016-2018 and board liaison to the Member Growth Committee. Melissa was recently elected as Vice President of the association and her primary focus will be serve AAM’s Summit Committee on the 2019 AAM/AICPA Engage conference in Las Vegas, NV.

Dedicated to her community, Melissa serves as a board member and Special Events Oversight Chair at Redwood – helping children and adults with disabilities achieve their highest potential. She was initially on the project team for Redwood as a member of the 2006 United Way’s BOLD Class. Additionally, she organizes the firm’s fundraising activities for ArtsWave and the United Way and quarterback’s the firm’s annual Community Outreach Day.

Melissa is a cabinet member for the Cincinnati Business Courier’s BizWomen. She is a graduate of Mount St. Joseph University where she earned her Bachelor of Science Degree in Business Administration/Marketing. In 2017, The Mount honored Melissa as a Future 5 Award Recipient – one of five outstanding alums who have excelled in their professions and provided service to their communities.

Becca Davis
Vice President (2019-2020)

Director of Practice Growth
Rea & Associates, Inc.

As director of practice growth, Becca oversees the marketing and practice growth efforts for Rea & Associates, a Top 100 firm. She focuses on building relationships with the firm's principals, helping them identify opportunities and providing them the tools they need to grow their practice and develop new offerings and solutions for their clients. She also oversees a team of 6 in guiding the firm’s marketing, content and growth strategy. Becca joined Rea's practice growth team in 2005, during the infancy of the firm’s formalized marketing program. Today the firm has a robust and well-rounded marketing program that supports the firm’s 300 professionals in 13 Ohio offices. Becca also helped the practice growth team win 16 Association for Accounting Marketing (AAM) Marketing Achievement awards. She joined AAM in 2005 and has been an active volunteer ever since. She has served on AAM’s board since 2016.

Becca holds a bachelor’s degree from Miami University. She is a 2016 graduate of Leadership Dublin and a 2017 graduate of Rea’s NextGen leadership program.

Nathan Wozniak
Secretary (2019-2020)

Marketing Operations Manager
BKD, LLP

Nathan has more than 20 years of experience promoting products and services, pitching practical ideas and providing strategic business solutions in the fields of B2B and B2C marketing, advertising, public relations and sales. As marketing operations manager for BKD, he manages the Marketing & Business Development department’s client experience program and assists with merger and acquisition efforts.

He joined BKD in 2009 to help establish the firm’s first centralized proposal team and has since had the opportunity to work closely with firm leadership and help develop the firm’s Sales Training Institute initiative. Nathan also oversaw the firm’s overall branding, communications, marketing and advertising efforts and led the firm’s talented creative, content, media, proposal and webinar teams.

Prior to joining BKD, Nathan was an account service manager with two national, full-service advertising and marketing agencies, counting several international corporations among his clients.

He is an active member of the Association for Accounting Marketing (AAM) and has served on various committees and as a member of the AAM Board of Directors. He has been recognized with a number of professional accolades and awards, including helping BKD win eleven AAM Marketing Achievement awards.

Nathan enjoys participating in his community and volunteering with not-for-profit organizations.

He is a 1997 graduate of Missouri State University, Springfield, with a B.S. degree in communications management.

Carrie Steffen
Treasurer (2017-2019)

President and Co-Founder
The Whetstone Group

Carrie is a founding shareholder and President of The Whetstone Group, Inc. Since 2000 Whetstone has provided growth consulting services to hundreds of CPA firms nationwide. She has more than 20 years of CPA firm marketing and business development experience.

Before joining Whetstone, Carrie was an in-house marketing director in the national marketing office of RSM, LLP.

Carrie is a national leader in the profession. She currently serves as President of the CPA Consultants' Alliance (CPACA), a working group of thought leaders united in their efforts to further leadership within the CPA profession, and a member of the CPA Consultants’ Trust. She has previously served on the AAM's Board of Directors as well as Chair of AAM's Education Committee. She has been a member of AAM since 1995.

She is a recognized authority on growth and professional development topics and has presented for the AICPA, the Association for Accounting Marketing's (AAM) Annual Summit, the Indiana CPA Society, DFK USA's Annual Growth Summit, Moore Stephens North America, MSI Global Alliance's International Managing Partner Conference, BKR's Annual Marketing Meeting, PKF North America and The International Group of Accounting Firms (IGAF). She has been published in the AAM's MarkeTrends, The Journal of Accounting Marketing and the CPA Practice Management Forum.

Græme Gordon
Member-at-Large (2019-2021)

Executive Director
Praxity – Global Alliance Ltd.

Græme is the CEO of a Praxity - Global Alliance a global accounting and allied professional firms alliance, so with well over 20 years past SME, Charity & PIE experience in Business, comes an in-depth knowledge of all sizes of Businesses from those of £1m to £1Bn. This, he contends, ensures he has significant recent relevant knowledge and experience.

Prior to joining Praxity, Græme was the CEO of Emile Woolf International, training accounting and key soft skills in several parts of the world, including Moscow, Beijing, New York and Islamabad.

Græme is a Fellow of the Institute of Chartered Accountants in England & Wales, and a Liveryman and a member of the Court of the Worshipful Company of Chartered Accountants in England & Wales, as well as a Liveryman of the Worshipful Company of Feltmakers.

As well as serving two 'tours' as President of Thames Valley Society of Chartered Accountants (2003 & 2009), on whose Main Committee he still sits, Graeme has served on several Committees and Boards for the Institute of Chartered Accountants, and is now a member of their Nominations Committee. He also regularly meets with International members of the Institute around the world from Chicago & New York, to Panama City and Kyiv. Thus, not only engaging our international members with the Institutes offerings, but also getting direct feedback from yet another key constituency of the Institute.

Graeme was, for over 10 years, the Producer and Treasurer of a Charity, Chiltern Shakespeare Company, (CSC)which annually produces and performs a Shakespeare play in the Grounds of Hall Bard, Beaconsfield to a, collective, audience of 4,000 per annum, via 10 performances. The gross turnover of CSC is annually circa £120,000.

Græme is Married to Sharon, (36 years) and they have three Children; Samantha (30, Solicitor), Callum (27, Film producer) and Caitlin (18, student at Nottingham).

Jennifer Cantero
Member-at-Large (2019-2021)

Marketing Director
Sensiba San Filippo LLP

Jennifer Cantero brings more than 20 years of experience in design, marketing, communications and branding to her role as marketing director at Sensiba San Filippo. She leads the firm’s marketing efforts for the core accounting, tax and consulting services as well as consults with small to medium size, privately-held business clients, assisting with their marketing strategy. 

Jennifer joined SSF in January 2012 where she built their social media and content marketing program from the ground up. She also leaded the firm’s B Corporation certification process, resulting in SSF becoming the first California accounting firm certified as a B Corporation.  

Sought after for her expertise related to personal branding and internet presence, she was awarded “Most Instrumental Woman in Accountancy Business Development – USA” by Wealth and Finance’s Women in Wealth Awards in 2017. 

Jennifer received a duel Bachelor’s degree in Graphic Design and Photography from California State University, East Bay. Outside of work, Jennifer enjoys CrossFit, kayaking and spending time in the redwoods. 

Stephanie Gandsey
Member-at-Large (2019-2021)

Marketing Director
DHJJ

Stephanie Gandsey joined DHJJ as Marketing Director in April 2015 and is responsible for creating and implementing a wide variety of marketing strategies for the firm, with a focus on content marketing. Her specialties include digital marketing, marketing strategy and communication, both internal and external.

With over 10 years of experience in marketing and public relations for different types of organizations, including private businesses and non-profit organizations, Stephanie found a passion for accounting marketing. Her approach to marketing at DHJJ includes helping her colleagues to realize their unique differentiators so they can begin to promote their own personal brands. She enjoys training on marketing strategies and working on collaboration within the office.

In addition to devising effective marketing initiatives, Stephanie is committed to organizing and communicating information well, so that others can see the big picture of what is happening and share in her enthusiasm for achieving the results. Stephanie is a frequent speaker who presents on a variety of marketing-related topics for industry groups and professional organizations, as well as within the firm.

Stephanie is active in the Association for Accounting Marketing, serving on the group’s Website Committee, and she serves on the Bartlett, IL Economic Development Commission. Her educational history includes a Bachelor of Arts double major in Communication Media Studies and Journalism Public Relations and a Master of Arts in Communication, both from Northern Illinois University.