Board of Directors

Katie Butler Cohodes
President (2021-2022)

Marketing Manager

Armanino LLP

Katie Cohodes breathes innovation into each marketing project she develops. Clever and passionate, Katie excels at strategic planning, brand management, and marketing education.

Joining Armanino in 2022, Katie is a marketing manager building demand generation strategies for the firm’s tax team. She previously served as the marketing manager at Weinstein Spira in Houston, Texas for nearly eight years. A proud Boilermaker, Katie is a graduate of Purdue University in West Lafayette, Indiana, and majored in public relations.

In 2016, Katie was named Rookie of the Year by the Association for Accounting Marketing (AAM). In addition, she has been an active member in AAM for many years, from serving on the Board of Directors to chairing the Summit Committee.

Outside of work, you may find Katie at her local Trader Joe’s with her husband and daughter, likely buying a bouquet of fresh flowers or perusing the charcuterie section.

Becca Johns
Immediate Past President (2021-2022)

Director of Practice Growth
Rea & Associates, Inc.
As director of practice growth, Becca oversees the marketing and practice growth efforts for Rea & Associates, a Top 100 firm. She focuses on building relationships with the firm's principals, helping them identify opportunities and providing them the tools they need to grow their practice and develop new offerings and solutions for their clients. She also oversees the practice growth team in guiding the firm’s marketing, content and growth strategy. Becca joined Rea's practice growth team in 2005, during the infancy of the firm’s formalized marketing program. Today the firm has a robust and well-rounded marketing program that supports the firm’s nearly 400 professionals in locations throughout Ohio. Becca also helped the practice growth team win numerous AAM-MAAs. She joined AAM in 2005 and has been an active volunteer ever since. She has served on AAM’s Board since 2016, including serving as president for 2020-2021.

Becca holds a bachelor’s degree from Miami University. She is a 2016 graduate of Leadership Dublin and a 2017 graduate of Rea’s NextGen leadership program’s 40 Under 40. In 2020, she was named to Accounting Today’s list of Top 100 Most Influential People in Public Accounting: Ones to Watch.

Nicole Sterling
President-Elect (2021-2022)

Director of Marketing & Communications
RSW Accounting + Consulting 

Nicole is the Director of Marketing & Communications for RSW Accounting + Consulting in Montréal, Quebec Canada. As a marketing professional with international marketing experience, she has knowledge in private, corporate, agency, non-profit and association settings. Nicole has assisted companies and associations with marketing, communications, and business development activities for over 30 years. Nicole is currently responsible for the marketing operations, creation & development of relationships and opportunities with both clients and prospects, promoting and maintaining a firm-wide marketing culture, and managing & implementing market activities to develop the image of RSW & ROCG Montreal. She works directly with all of the firm’s niches to achieve the goals of the firm's long-term vision.

Nicole has been an active volunteer in the Association for Accounting Marketing (AAM) for many years. Nicole was named AAM’s 2017 Volunteer of the Year. In addition to AAM, Nicole served as the International Marketing Consultant for JHI Association, a global association of accountants and business advisors; furthermore, she was a member of JHI’s Marketing Committee. She is also an active member of the Albany Running Exchange, The Hudson Mohawk Road Runners Club, and Cardiac Athletes. As part of her dedication to Cardiac Athletes, Nicole raises money to purchase deliberators for rural schools and parks where she competes in running road races.

Nicole holds a Bachelor of Science in Communications and Public Relations and an Associate’s Degree in Business Administration.

Jennifer Cantero
Vice President (2021-2022) 

Director of the Sensiba Center for Sustainability
Sensiba San Filippo LLP
Jennifer Cantero brings more than 20 years of business and marketing experience to her role as the leader for the Sensiba Center for Sustainability at Sensiba San Filippo. She leads the firm’s core sustainability efforts as well as consults with small to medium size business clients assisting with their sustainability strategy.

Jennifer led the firm’s B Corporation certification process, resulting in SSF becoming the first California accounting firm certified as a B Corporation. In 2020, she launched the firm’s Sensiba Center for Sustainability, to help companies move to a purpose-driven, sustainable business model that includes social and environmental performance, accountability, and transparency.

In addition to her sustainability practice, Jennifer hosts the Rebooting Capitalism podcast that digs into why traditional capitalism is broken and what people are doing to fix it. She also as honored in 2021 by the San Francisco Business Times as one of the 100 Most Influential Women in Businesses.

Jennifer received a dual bachelor’s degree in graphic design and photography from California State University, East Bay. She also holds a diversity and inclusion certificate from Cornell University. Currently, she is attending Harvard University studying corporate sustainability and innovation. Jennifer has been a member of The Association for Accounting Marketing (AAM) for the past 10 years and has served on the board for the past several years. Outside of work, Jennifer enjoys CrossFit, kayaking, and spending time in the redwoods.

Natalie McCann
Secretary (2020-2022)

National Account Manager & Marketing Strategist
Checkpoint Marketing for Firms 

Natalie McCann has been a member and volunteer for the Association for Accounting Marketing since 1997. She served on the AAM-MAA and Virtual Education committees before chairing and co-chairing the Virtual Education Committee. Natalie credits AAM and the people she has met through her AAM network with much of her success.

Natalie is a Marketing Strategist for Thomson Reuters’ Checkpoint Marketing. Before joining Checkpoint Marketing, Natalie spent 20 years as an in-house marketing director at a regional accounting firm in northern Ohio. She led the marketing efforts of the multi-office firm by driving development of niche practices, building highly visible event brands, and driving efforts in the areas of digital marketing. As a seasoned marketer, she now works with firms of all sizes across the country sharing content marketing best practices and strategies to impact communications, branding and business development.

Natalie graduated from Bowling Green State University with a B.S. in Business Administration and Marketing.

Ed Warren
Treasurer (2021-2023)

Partner Development Manager

Sage Intacct Account’s Program (SIAP) 
Ed Warren is a Partner Development Manager for Sage Intacct. An experienced sales and marketing executive, Ed has over 30 years of sales and marketing experience as both an individual producer and a leader. Prior to joining Sage Intacct, Ed work for Dinamis, a provider of outsourcing support to bookkeeping, client accounting services (CAS) firms, and CPA firms. He also worked as an independent consultant, helping small and mid-sized CAS firms source new business. 

Ed has served in practice growth, business development and marketing leadership roles in both Top 200 and Top 100 CPA firms.  Before joining the accounting industry in 2008, Ed held vice president and director of sales roles in wireless telecommunications and information technology firms.  Ed started his career in general accounting at Westinghouse Broadcasting Company.

He has served on a variety of non-profit and community boards. He recently completed a 4-year term as a board member and a 2-year term as senior warden (board chair) at Christ Church Washington Parish. Ed lives in Washington, DC with his wife Marcia.

Casey Blake
Member-at-Large 

Director of Client Success
Kolibri Law Support Solutions

Casey is a creative strategic thinker who connects the dots and brings brands to life. With a background in accounting marketing and experience in both the for-profit and nonprofit sectors, she brings an ideal skill set for Kolibri Law Support Solutions.

Prior to joining Kolibri Law Support Solutions, Casey was Director of Marketing at a Boston-based CPA firm. Before that she was a Marketing and Sales Client Strategist at a global accounting firm. Earlier in her career, she was a Marketing and Event Coordinator at a nonprofit that promotes awareness and advocacy for children's health and well-being.

Casey enjoys a blend of at-home celebrations and travels (usually with a good book) with her husband and children. You can usually find her on a run around her neighborhood taking in the beautiful sights of the Mystic River. For five years, she chaired the Marketing Committee for the Massachusetts Society of Certified Public Accountants (MSCPA) and currently sits on the Board of Directors for the Association for Accounting Marketing (AAM). She holds a Bachelor of Arts in English with a concentration in Writing and Mass Communication from Assumption College. She was proudly recognized in 2017 as a ‘Woman To Watch,’ by the MSCPA.

Casey's community service involvement includes serving on the Marketing Committee of the Massachusetts Society for the Prevention of Cruelty to Children and as an Executive Committee Member of the JWBrineIII Foundation.

Greg Cole
Member-at-Large 

Chief Marketing Officer
BKD CPAs & Advisors
Greg has a unique role at BKD, overseeing both the Marketing & Business Development and Learning & Development departments as the firm’s Chief Marketing Officer.  Under Greg’s leadership, both departments have achieved national award-winning status, and he was named an Emerging Training Leader by Training magazine in 2014. 
He has more than 15 years of experience operating his own business, where he facilitated large events and ensured guest satisfaction, before joining BKD in 2003.  He also has experience in human resource management, recruiting, marketing, training and organizational development and has been published in several industry publications.

Greg is an active member of Association for Talent Development and Association for Accounting Marketing.  He serves on numerous industry committees and boards, including the CPE committee for the National Association of State Boards of Accountancy, Inc., and is a past president of the Mizzou Alumni Association.

He is a graduate of University of Missouri, Columbia.

Nicola Fleming
Member-at-Large 

Director of Marketing
Perkins & Co

With over a decade of marketing experience, Nicola runs the marketing operations for Portland, Oregon’s largest locally owned accounting firm, Perkins & Co. Nicola works alongside her team to keep Perkins thriving in a dynamic market with stiff competition. Leading with a focus on collaboration and communication, Nicola directs the firm’s marketing strategy to keep Perkins relevant and successful.

Nicola is an active member of the Association of Accounting Marketing, and over the past three years has been directly involved in organizing the association's annual conference.

Born in Sussex, England, Nicola moved to the States almost 20 years ago, earning a degree in English from Washington State University. Outside of work, Nicola is passionate about animals, the outdoors, music, skiing, writing, reading, and gin. She’s a lot less passionate about running, but you can ask her about that too.

Cheryl Foster
Member-at-Large 

Director, Demand Generation--Industry
Armanino
Cheryl is the Director, Demand Generation—Industry for Armanino. Cheryl leads a team of marketers focused on developing and implementing demand generation marketing strategies for the firm’s strategic industries.

Prior to joining Armanino, Cheryl was the Director of Practice Growth for Brown Smith Wallace, which became part of Armanino in 2021. As Director of Practice Growth, Cheryl the development of the firm’s strategic growth marketing and business development strategy to support the firm, industry groups and service lines to drive revenue growth and enhance the reputation of the firm.

She played an integral role in the launch of the Brown Smith Wallace Startup Industry group. She presented her experience in launching the Startup Industry niche at the joint Association for Accounting Marketing – AICPA Conference in 2017.

Prior to joining Brown Smith Wallace, Cheryl held marketing roles at Build-A-Bear Workshop®, start-up toy retailer RIDEMAKERZ® and GroupM Search, formerly the search marketing specialist division of GroupM—a WPP company.

She has a diverse marketing background that includes marketing and brand strategy, internal and external communications, media relations, digital marketing, special events, creative development and business development.

Cheryl holds a Bachelor’s and Master of Arts degrees from the School of Journalism at University of Missouri—Columbia. Today, Cheryl serves as a Member-at-Large for the AAM Board of Directors and the AAM DEI Committee.

Jessica Hekmatjah
Member-at-Large 

Chief Marketing Officer
BPM LLP

In her role, Jessica and her talented team collaborate with leadership to drive growth opportunities for the Firm. While she has significant experience in marketing and business development, she is particularly focused on driving the Firm’s go-to-market approach, operating strategy and client experience programs. Under her privy, BPM and its world-class Marketing Department have been recognized with national awards for marketing, innovation, growth strategies and client excellence.

Prior to joining BPM, Jessica served in various marketing and business development roles in the legal industry, spearheading new service lines, leading trainings and developing processes to maximize the effectiveness of ROI and efficiency of strategic programs.

In addition to her leadership role at BPM, Jessica serves on the Board of the Association of Accounting Marketing and on the Programs Committee for the Association of Corporate Growth.

In 2018, Jessica received the BPM “Leaders in Action” award, a biennial award recognizing leaders who contribute to the Firm in significant and outstanding ways. She is passionate about building and mentoring her team of outstanding professionals and identifying new growth opportunities for the Firm. As a member of the Firm’s IN! (Inclusion Now!) Committee and Executive Sponsor of the Firm’s WIN! (Women’s Initiative Now!) Colleague Resource Group, she is an advocate for diversity in the profession. She strongly believes women can have it all and encourages her female colleagues to find a path where they can be successful in their careers, as well as their personal lives.

Courtney Kiss
Member-at-Large 

Chief Growth & Development Officer
Johnson Lambert LLP
Courtney Kiss serves as Chief Growth & Development Officer for Johnson Lambert LLP, where she is responsible for strategic initiatives that align the growth of the firm’s business with the growth and development of its professionals. In this role, she works with the marketing, business development, and HR teams. Passionate about organizational culture, continuous innovation and evolution, and professional development, she works to heighten the experience of the Johnson Lambert brand for both employees and clients. Amongst her leadership roles, she is an advisor to Johnson Lambert’s DEI Committee. Prior to joining Johnson Lambert in 2014, she held marketing positions at investment and accounting firms. Courtney has been an AAM volunteer for many years, serving on the Board since 2020, and prior to that, for two years as the Website Committee Chair. She earned her bachelor's degree from the University of San Diego and her MBA from Loyola University - Chicago. Outside of work, Courtney enjoys spending time with her husband and son, traveling, and reading.

Crystal Mapp
Member-at-Large 

Marketing Account Manager
Wipfli LLP 
As a marketing account manager, Crystal develops strategic marketing plans to support the growth goals of assigned industry groups at Wipfli LLP, a top 20 firm. With more than 18 years of professional experience, including nearly 14 years in accounting marketing, she previously worked on the national marketing team of a top 10 firm and as the marketing director of a local firm in Southwest Missouri.

Crystal has been active in AAM for nearly 10 years, serving as a board member and former chair of the AAM Minute Committee. She has been active in additional professional organizations, including the Leading Edge Alliance Marketing Steering Committee, CPA Associates International Marketing Committee, and Leadership Springfield Board of Directors and Communications Committee. Crystal also has been involved locally in community activities through the United Way of the Ozarks and various other local non-profit organizations, previously serving as a committee chair within the Junior League of Springfield, MO organization.

A graduate of Leadership Springfield and OzarkLeads programs, Crystal has received the Springfield Business Journal’s ’40 Under 40’ distinction and is a proud Panther with a degree in Advertising and Public Relations from Drury University.

Laura Metz
Member-at-Large 

Manager, Demand Generation
Armanino LLP

Laura Metz is a marketing professional with over ten years' experience in the professional services industry, working with accounting firms for the past eight. She focuses on the "people" element of tax, audit and accounting, telling the stories that should be told in a way that people want to hear it.

Laura is currently a manager providing demand generation support for the Armanino tax team. In this role, she is responsible for developing and executing the marketing and communications strategy to help the corporate and national tax office service groups meet and exceed their revenue goals. Before working with Armanino, Laura was the with Moore North America, operating as the key point of contact for regional marketing initiatives and business development efforts.

She is an active member of the Association for Accounting Marketing, currently serving on the Board of Directors and previously as the Strategic Communications Committee Chair.

Christian Moises
Member-at-Large 

Digital Marketing Advisor
Inovautus Consulting

Christian Moises APR is a digital marketing advisor for Inovautus Consulting. He previously served as practice growth specialist for Ericksen Krentel CPAs and Consultants in New Orleans, where he was a one-man shop doing it all. He spent the first 10 years of his career in journalism, serving as an editor with New Orleans CityBusiness, the business journal of New Orleans, before transitioning to marketing and communications, with stops in death care communications, community hospital public relations and marketing/communications for an AM 200 regional law firm. Christian earned his bachelor’s degree in journalism from Louisiana Tech University.

Randy Mowat
Member-at-Large 

Partner, SVP Marketing
MNP LLP

Randy Mowat is a Partner and the Senior Vice President of Marketing at MNP LLP.

MNP is one of the largest national accounting, consulting, and tax firms in Canada. Through it’s 126 office locations, 900 Partners and over 6,000 team members, MNP provides a full spectrum of professional services to private, public, and not for profit organizations who operate in the mid and upper market. National in scope and local in focus, MNP is a niched practice with deep understanding, experience, and presence in all major economic sectors in Canada. MNP is a member of the Praxity Global Alliance. For more information, visit www.mnp.ca.

Randy is a member of the firm’s management team and operations committee. In his role he is responsible for all marketing related operations, including brand development and promotion, marketing strategy, planning and production as well as market facing communications in digital and traditional channels. Along with his team, Randy works closely with all client, service, and regional business units in the firm.

Randy joined MNP in 1996 after a 10-year career with a leading Canadian consumer goods company. Under his leadership, the MNP marketing team has won numerous national and international marketing awards for a variety of communication and promotional campaigns.

Committed to community, Randy is a past chairperson of a community level United Way Campaign, is a proud alumnus of 4-H Canada and is the past chair of the Canadian 4-H Foundation Board and has coached youth hockey for many years. He is co –author of the book, Updating Your Marketing Strategy.

Randy has been a member and attending AAM events since 1997 and was awarded the 2014 Marketer of the Year award from the Association for Accounting Marketing.

Chris O'Day
Member-at-Large 

Director of Marketing

LGA, LLP
Christopher O'Day is the Director of Marketing at LGA, LLP a full-service Certified Public Accounting and Business Advisory firm with offices in Woburn, MA, Chestnut Hill, MA, and Salem, NH. LGA specializes in tailoring services to suit the needs of closely-held businesses, entrepreneurs, high-net-worth individuals, and non-profit organizations.

As the Director of Marketing, O'Day is responsible for the firm's strategic marketing, digital marketing, social media, communications, event management, and other growth efforts for the firm.

O'Day joined LGA after his prior firm ALL CPAs, merged with LGA on November 1, 2021. During O'Day's time with ALL, the firm was annually ranked as a leading CPA Firm by Forbes, Accounting Today, and the Boston Business Journal. He led the firm through a rebranding from Abrams Little-Gill Loberfeld PC to ALL CPAs. He created the firm's content and social media strategy, including launching ALL's blog, an internal newsletter, and client spotlights. He also helped reinvigorate the firm's annual premier networking event and increase attendance by over 200% from prior years.

O'Day has over twelve years of experience in accounting marketing. O'Day also worked for the Massachusetts Society of CPAs, where he marketed the CPA profession to high school and college students.

He graduated cum laude from Assumption University with a degree in English with a concentration in writing and a minor in marketing. He also served as the captain of the University's Division II cross country and track teams. He is very active in local charities, including participating in a boxing match to raise money for local families affected by cancer.