Board of Directors

Katie Butler Cohodes
President (2021-2022)

Marketing Manager
Weinstein Spira 

Katie Butler Cohodes breathes innovation into each marketing project she develops at Weinstein Spira. She thrives at creating noise and amplifying the firm’s strong foundation of success and relationships to the Greater Houston community. Clever and passionate, Katie excels at strategic planning, brand management and marketing education.

Katie came on board at Weinstein Spira in 2014 as the first marketing hire in the firm’s history and is now their Marketing Manager. Prior to joining the firm, she gained invaluable experience working in Houston’s energy start-up space and London’s magazine publication niche. A proud Boilermaker, Katie is a graduate of Purdue University in West Lafayette, Indiana and majored in public relations.

In 2016, Katie was named Rookie of the Year by the Association for Accounting Marketing. “She focused on creating and fostering a marketing culture and leading a high-profile business development initiative. Due to her successful work, she has contributed to making record-breaking, upward-trending results a reality for her firm.”

Outside of work, you can find Katie at one of Houston’s foodie spots with her husband, Daniel, spending time with family and entertaining her golden retriever, Molly.

Becca Johns
Immediate Past President (2021-2022)

Director of Practice Growth
Rea & Associates, Inc.
As director of practice growth, Becca oversees the marketing and practice growth efforts for Rea & Associates, a Top 100 firm. She focuses on building relationships with the firm's principals, helping them identify opportunities and providing them the tools they need to grow their practice and develop new offerings and solutions for their clients. She also oversees a team of 6 in guiding the firm’s marketing, content and growth strategy. Becca joined Rea's practice growth team in 2005, during the infancy of the firm’s formalized marketing program. Today the firm has a robust and well-rounded marketing program that supports the firm’s 300 professionals in 13 Ohio offices. Becca also helped the practice growth team win 16 Association for Accounting Marketing (AAM) Marketing Achievement awards. She joined AAM in 2005 and has been an active volunteer ever since. She has served on AAM’s board since 2016.

Becca holds a bachelor’s degree from Miami University. She is a 2016 graduate of Leadership Dublin and a 2017 graduate of Rea’s NextGen leadership program.’s 40 Under 40.

Nicole Sterling
President-Elect (2021-2022)

Director of Marketing & Communications
RSW Accounting + Consulting 

Nicole is the Director of Marketing & Communications for RSW Accounting + Consulting in Montréal, Quebec Canada. As a marketing professional with international marketing experience, she has knowledge in private, corporate, agency, non-profit and association settings. Nicole has assisted companies and associations with marketing, communications, and business development activities for over 25 years. Nicole is currently responsible for the marketing operations, creation & development of relationships and opportunities with both clients and prospects, promoting and maintaining a firm-wide marketing culture, and managing & implementing market activities to develop the image of RSW & ROCG Montreal. She works directly with all of the firm’s niches to achieve the goals of the firm's long-term vision.

Nicole has been an active volunteer in the Association for Accounting Marketing (AAM) for many years. Nicole was named AAM’s 2017 Volunteer of the Year. In addition to AAM, Nicole served as the International Marketing Consultant for JHI Association, a global association of accountants and business advisors; furthermore, she was a member of JHI’s Marketing Committee. She is also an active member of the Albany Running Exchange, The Hudson Mohawk Road Runners Club, and Cardiac Athletes. As part of her dedication to Cardiac Athletes, Nicole raises money to purchase deliberators for rural schools and parks where she competes in running road races.

Nicole holds a Bachelor of Science in Communications and Public Relations and an Associate’s Degree in Business Administration.

Jennifer Cantero
Vice President (2021-2022) 

Marketing Director
Sensiba San Filippo LLP

Jennifer Cantero brings more than 20 years of experience in design, marketing, communications and branding to her role as marketing director at Sensiba San Filippo. She leads the firm’s marketing efforts for the core accounting, tax and consulting services as well as consults with small to medium size, privately-held business clients, assisting with their marketing strategy. 

Jennifer joined SSF in January 2012 where she built their social media and content marketing program from the ground up. She also leaded the firm’s B Corporation certification process, resulting in SSF becoming the first California accounting firm certified as a B Corporation.  

Sought after for her expertise related to personal branding and internet presence, she was awarded “Most Instrumental Woman in Accountancy Business Development – USA” by Wealth and Finance’s Women in Wealth Awards in 2017. 

Jennifer received a duel Bachelor’s degree in Graphic Design and Photography from California State University, East Bay. Outside of work, Jennifer enjoys CrossFit, kayaking and spending time in the redwoods. 

Natalie McCann
Secretary (2020-2022)

National Account Manager & Marketing Strategist
Checkpoint Marketing for Firms 

Natalie McCann has been a member and volunteer for the Association for Accounting Marketing since 1997. She served on the AAM-MAA and Virtual Education committees before chairing and co-chairing the Virtual Education Committee. Natalie credits AAM and the people she has met through her AAM network with much of her success.

Natalie is a Marketing Strategist for Thomson Reuters’ Checkpoint Marketing. Before joining Checkpoint Marketing, Natalie spent 20 years as an in-house marketing director at a regional accounting firm in northern Ohio. She led the marketing efforts of the multi-office firm by driving development of niche practices, building highly visible event brands, and driving efforts in the areas of digital marketing. As a seasoned marketer, she now works with firms of all sizes across the country sharing content marketing best practices and strategies to impact communications, branding and business development.

Natalie graduated from Bowling Green State University with a B.S. in Business Administration and Marketing.

Ed Warren
Treasurer (2021-2023)

Business Development Director
Dinamis

Ed Warren is Business Development Director at Dinamis.  Founded in 2004, Dinamis provides outsourcing support to bookkeeping, client accounting services (CAS) firms, and CPA firms.  We offer transaction processing support for accounts payable, accounts receivable, expenses coding and tracking, payroll time entry, and bank and credit card account reconciliations.  We also offer controllership services including month-end close and preparation of financial statements. 

Prior to joining Dinamis, Ed served in practice growth, business development and marketing leadership roles in both Top 200 and Top 100 CPA firms.  Before joining the accounting industry in 2008, Ed held vice president and director of sales roles in wireless telecommunications and information technology firms.  Ed started his career in general accounting at Westinghouse Broadcasting Company.

He has served on a variety of non-profit and community boards. He serves as immediate past president of the board of Samaritan Ministry of Greater Washington. He is senior warden (board chair) at Christ Church Washington Parish. Ed lives in Washington, DC with his wife Marcia.

Casey Blake
Member-at-Large 

Director of Marketing
Edelstein & Company 

Casey Blake is the Director of Marketing at Edelstein & Company. She joined the firm in 2015. She began her career as the Marketing & Event Coordinator for Youk’s Kids, a nonprofit organization founded by former Boston Red Sox player Kevin Youkilis.  In this role, she planned and marketed over 20 major fundraising events while cultivating individual and corporate relationships.  From there, Casey joined a major global accounting firm where she progressed to the role of Client Strategist on the Northeast Marketing & Sales team. She is an involved member of the accounting marketing industry as she Chairs the Massachusetts Society of CPA’s Marketing Committee, is a Core Team Leader for AGN’s Marketing Committee, and has previously served on AAM’s Member Growth Committee.

Greg Cole
Member-at-Large 

Chief Marketing Officer
BKD CPAs & Advisors
Greg has a unique role at BKD, overseeing both the Marketing & Business Development and Learning & Development departments as the firm’s Chief Marketing Officer.  Under Greg’s leadership, both departments have achieved national award-winning status, and he was named an Emerging Training Leader by Training magazine in 2014. 
He has more than 15 years of experience operating his own business, where he facilitated large events and ensured guest satisfaction, before joining BKD in 2003.  He also has experience in human resource management, recruiting, marketing, training and organizational development and has been published in several industry publications.

Greg is an active member of Association for Talent Development and Association for Accounting Marketing.  He serves on numerous industry committees and boards, including the CPE committee for the National Association of State Boards of Accountancy, Inc., and is a past president of the Mizzou Alumni Association.

He is a graduate of University of Missouri, Columbia.

Nicola Fleming
Member-at-Large 

Director of Marketing
Perkins & Co

With over a decade of marketing experience, Nicola runs the marketing operations for Portland, Oregon’s largest locally owned accounting firm, Perkins & Co. Nicola works alongside her team to keep Perkins thriving in a dynamic market with stiff competition. Leading with a focus on collaboration and communication, Nicola directs the firm’s marketing strategy to keep Perkins relevant and successful.

Nicola is an active member of the Association of Accounting Marketing, and over the past three years has been directly involved in organizing the association's annual conference.

Born in Sussex, England, Nicola moved to the States almost 20 years ago, earning a degree in English from Washington State University. Outside of work, Nicola is passionate about animals, the outdoors, music, skiing, writing, reading, and gin. She’s a lot less passionate about running, but you can ask her about that too.

Cheryl Foster
Member-at-Large 

Director of Practice Growth
Brown Smith Wallace 

Cheryl is the Director of Practice Growth for Brown Smith Wallace. Cheryl leads the team in developing and implementing the firm’s integrated marketing and business development strategies to drive revenue growth and enhance the reputation of the firm.

She played an integral role in the launch of the Brown Smith Wallace Startup Industry group. She presented her experience in launching the Startup Industry niche at the joint Association for Accounting Marketing – AICPA Conference in 2017.

Prior to joining Brown Smith Wallace, Cheryl held marketing roles at Build-A-Bear Workshop®, start-up toy retailer RIDEMAKERZ® and GroupM Search, formerly the search marketing specialist division of GroupM—a WPP company.

She has a diverse marketing background that includes marketing and brand strategy, internal and external communications, media relations, digital marketing, special events, creative development and business development.

Cheryl holds a Bachelor’s and Master of Arts degrees from the School of Journalism at University of Missouri—Columbia. She’s a board member of the St. Louis Metro Market, a non-profit mobile farmers’ market that is restoring access to healthy, affordable food to underserved communities in the St. Louis region. In 2020, she served as co-chair of the Diversity, Equity and Inclusion (DEI) Task Force for the Association of Accounting Marketing (AAM), which developed a strategic plan to support and implement the professional organization’s DEI statement. Today, Cheryl continues to serve on the AAM DEI Committee, where she’s working to operationalize the DEI task force’s recommendations.

Jessica Hekmatjah
Member-at-Large 

Chief Marketing Officer
BPM LLP
In her role, Jessica and her talented team collaborate with leadership to drive growth opportunities for the Firm. While she has significant experience in marketing and business development, she is particularly focused on driving the Firm’s go-to-market
approach, operating strategy and client experience programs. Under her privy, BPM and its world-class Marketing Department have been recognized with national awards for marketing, innovation, growth strategies and client excellence.

Prior to joining BPM, Jessica served in various marketing and business development roles in the legal industry, spearheading new service lines, leading trainings and developing processes to maximize the effectiveness of ROI and efficiency of strategic programs.

In addition to her leadership role at BPM, Jessica serves on the Growth Strategies Committee for the Association of Accounting Marketing and on the Programs Committee for the Association of Corporate Growth.

In 2018, Jessica received the BPM “Leaders in Action” award, a biennial award recognizing leaders who contribute to the Firm in significant and outstanding ways. She is passionate about building and mentoring her team of outstanding professionals and identifying new growth opportunities for the Firm. As a member of the Firm’s IN! (Inclusion Now!) Committee, she is an advocate for diversity in the profession. She strongly believes women can have it all and encourages her female colleagues to find a path where they can be successful in their careers, as well as their personal lives.

Courtney Kiss
Member-at-Large 

Chief Marketing Officer
Johnson Lambert LLP 

Courtney Kiss serves as Chief Marketing Officer for Johnson Lambert LLP, where she oversees the management of the firm’s brand and the strategic direction of the firm's marketing program. Courtney also plays a key role in business development and client service initiatives. Passionate about organizational culture, continuous innovation and evolution, and professional development, she has developed communication campaigns around these topics, and she speaks on these topics internally and externally. Prior to joining Johnson Lambert in 2014, she held marketing positions at investment and accounting firms. Courtney has been an AAM volunteer for many years, previously serving as the AAM Website Committee Chair (2018-2020). She also served on the AAM-Chicago Board of Directors for several years, including a term as President (2017-2018). Courtney also volunteers with Association Forum, the association for association management professionals in the Chicagoland area; she currently serves on the Forum Forward Program Advisory Group. She earned her bachelor's degree from the University of San Diego and her MBA from Loyola University - Chicago. Outside of work, she loves spending time with her husband and son, reading, cooking, and being outside whenever possible.

Crystal Mapp
Member-at-Large 

Marketing Director
KPM CPAs & Advisors 

Crystal has more than 15 years of professional experience and serves as the marketing director of top 20 Midwestern firm KPM CPAs & Advisors. In this role, she oversees all aspects of the firm’s marketing, creative, and communications strategy and execution. In addition, Crystal created and runs the firm’s community program ‘KPM CARES’, overseeing volunteer work, community giving, and professional memberships. She is a member and former committee chair of the Association for Accounting Marketing, a board member and committee chair for Leadership Springfield, and a member of The Network. Crystal also is involved locally in community activities through the United Way of the Ozarks and various other local non-profit organizations in addition to previously serving as a committee chair within the Junior League of Springfield, MO. She was recently recognized as one of the Springfield Business Journal’s ’40 Under 40’ and also frequently publishes articles for marketing publications. Crystal graduated from Drury University with her B.S. degree in Advertising and Public Relations.

Laura Metz
Member-at-Large 

Marketing & Communications Manager
Moore North America

Laura Metz is a marketing professional with ten years' experience in the professional services industry. She has been working with accounting firms for the past eight years, focusing on the "people" element of tax, audit and accounting, and making sure their story gets told.

Laura has been the Marketing & Communications Manager for Moore North America since 2017, operating as the key point of contact for regional marketing initiatives and business development efforts.

She is an active member of the Association for Accounting Marketing, serving as the Strategic Communications Committee Chair since June 2019, and recently completing the AAM Business Developers Fundamentals Certificate Course.

Christian Moises
Member-at-Large 

Digital Marketing Advisor
Inovautus Consulting

Christian Moises APR is a digital marketing advisor for Inovautus Consulting. He previously served as practice growth specialist for Ericksen Krentel CPAs and Consultants in New Orleans, where he was a one-man shop doing it all. He spent the first 10 years of his career in journalism, serving as an editor with New Orleans CityBusiness, the business journal of New Orleans, before transitioning to marketing and communications, with stops in death care communications, community hospital public relations and marketing/communications for an AM 200 regional law firm. Christian earned his bachelor’s degree in journalism from Louisiana Tech University.

Randy Mowat
Member-at-Large 

Partner, SVP Marketing
MNP LLP

Randy Mowat is a Partner and the Senior Vice President of Marketing at MNP LLP.

MNP is one of the largest national accounting, consulting, and tax firms in Canada. Through it’s 126 office locations, 900 Partners and over 6,000 team members, MNP provides a full spectrum of professional services to private, public, and not for profit organizations who operate in the mid and upper market. National in scope and local in focus, MNP is a niched practice with deep understanding, experience, and presence in all major economic sectors in Canada. MNP is a member of the Praxity Global Alliance. For more information, visit www.mnp.ca.

Randy is a member of the firm’s management team and operations committee. In his role he is responsible for all marketing related operations, including brand development and promotion, marketing strategy, planning and production as well as market facing communications in digital and traditional channels. Along with his team, Randy works closely with all client, service, and regional business units in the firm.

Randy joined MNP in 1996 after a 10-year career with a leading Canadian consumer goods company. Under his leadership, the MNP marketing team has won numerous national and international marketing awards for a variety of communication and promotional campaigns.

Committed to community, Randy is a past chairperson of a community level United Way Campaign, is a proud alumnus of 4-H Canada and is the past chair of the Canadian 4-H Foundation Board and has coached youth hockey for many years. He is co –author of the book, Updating Your Marketing Strategy.

Randy has been a member and attending AAM events since 1997 and was awarded the 2014 Marketer of the Year award from the Association for Accounting Marketing.

Chris O'Day
Member-at-Large 

Director of Marketing
ALL CPAs

Christopher O'Day is the Director of Marketing at ALL CPAs, a full-service Certified Public Accounting and Business Advisory firm located in Chestnut Hill, MA. ALL specializes in tailoring services to suit the needs of closely-held businesses, entrepreneurs, high-networth individuals, and non-profit organizations.

As the Director of Marketing, O'Day is responsible for the firm's business development, strategic marketing, digital marketing, social media, communications, recruiting, event management, and other growth efforts for the firm.

During O'Days' time with ALL, the firm has been annually ranked as a leading CPA Firm by Forbes, Accounting Today, and the Boston Business Journal. He led the firm through a rebranding from Abrams Little-Gill Loberfeld PC to ALL CPAs. He created the firm's content and social media strategy, including launching ALL's blog, an internal newsletter, and client spotlights. He also helped reinvigorate the firm's annual premier networking event and increase attendance by over 200% from prior years.

O'Day has over ten years of experience in accounting marketing. Before his career at ALL, O'Day worked for the Massachusetts Society of CPAs, where he marketed the CPA profession to high school and college students.

He graduated cum laude from Assumption University with a degree in English with a concentration in writing and a minor in marketing. He also served as the captain of the university’s Division II cross country and track teams. He is very active in local charities, including participating in a boxing match to raise money for local families affected by cancer.