Board of Directors

Becca Johns
President (2020-2021)

Director of Practice Growth
Rea & Associates, Inc.
As director of practice growth, Becca oversees the marketing and practice growth efforts for Rea & Associates, a Top 100 firm. She focuses on building relationships with the firm's principals, helping them identify opportunities and providing them the tools they need to grow their practice and develop new offerings and solutions for their clients. She also oversees a team of 6 in guiding the firm’s marketing, content and growth strategy. Becca joined Rea's practice growth team in 2005, during the infancy of the firm’s formalized marketing program. Today the firm has a robust and well-rounded marketing program that supports the firm’s 300 professionals in 13 Ohio offices. Becca also helped the practice growth team win 16 Association for Accounting Marketing (AAM) Marketing Achievement awards. She joined AAM in 2005 and has been an active volunteer ever since. She has served on AAM’s board since 2016.

Becca holds a bachelor’s degree from Miami University. She is a 2016 graduate of Leadership Dublin and a 2017 graduate of Rea’s NextGen leadership program.’s 40 Under 40.

Jen Lemanski
Immediate Past President (2020-2021)

Senior Manager, Practice Growth
PKF Texas
Jen Lemanski is the Senior Manager on the Practice Growth team of Pannell Kerr Forster of Texas, P.C. (PKF Texas), a middle-market CPA and advisory firm in Houston focused on co-developing solutions for international and entrepreneurial-minded businesses. Jen is responsible for leading the PKF Texas Practice Growth team, which implements the firm’s content strategy, marketing initiatives and outreach into the marketplace, including the award-winning firm blog, TheCPADesk.com along with the PKF Texas – The Entrepreneur’s Playbook® videos airing on HighDrive.tv.

Jen has served in various roles on the Association for Accounting Marketing Board of Directors since 2015. Jen is a key member of the national editorial board for The Edge Magazine, a publication of the Leading Edge Alliance, an international professional association of accounting firms.

As the champion for the firm’s young professionals’ initiatives, Jen leads the PKF Texas Cubesters®. She was founding committee member of the Jet-Set Young Professionals for the World Trade Soiree. Jen is a past Chair of the Houston Young Professionals Endeavor (HYPE). She also serves on the Steering Group of the Young Professionals SIG of the Leading Edge Alliance and was the founding Steering Group hair.

She is a graduate of the Center for Houston’s Future LeadershipNEXT program and in 2017 was one of the Houston Business Journal’s 40 Under 40.

Katie Butler Cohodes
President-Elect (2020-2021)

Marketing Manager
Weinstein Spira 

Katie Butler Cohodes breathes innovation into each marketing project she develops at Weinstein Spira. She thrives at creating noise and amplifying the firm’s strong foundation of success and relationships to the Greater Houston community. Clever and passionate, Katie excels at strategic planning, brand management and marketing education.

Katie came on board at Weinstein Spira in 2014 as the first marketing hire in the firm’s history and is now their Marketing Manager. Prior to joining the firm, she gained invaluable experience working in Houston’s energy start-up space and London’s magazine publication niche. A proud Boilermaker, Katie is a graduate of Purdue University in West Lafayette, Indiana and majored in public relations.

In 2016, Katie was named Rookie of the Year by the Association for Accounting Marketing. “She focused on creating and fostering a marketing culture and leading a high-profile business development initiative. Due to her successful work, she has contributed to making record-breaking, upward-trending results a reality for her firm.”

Outside of work, you can find Katie at one of Houston’s foodie spots with her husband, Daniel, spending time with family and entertaining her golden retriever, Molly.

Nicole Sterling
Vice President

Director of Marketing & Communications
RSW Accounting + Consulting 

Nicole is the Director of Marketing & Communications for RSW Accounting + Consulting in Montréal, Quebec Canada. As a marketing professional with international marketing experience, she has knowledge in private, corporate, agency, non-profit and association settings. Nicole has assisted companies and associations with marketing, communications, and business development activities for over 25 years. Nicole is currently responsible for the marketing operations, creation & development of relationships and opportunities with both clients and prospects, promoting and maintaining a firm-wide marketing culture, and managing & implementing market activities to develop the image of RSW & ROCG Montreal. She works directly with all of the firm’s niches to achieve the goals of the firm's long-term vision.

Nicole has been an active volunteer in the Association for Accounting Marketing (AAM) for many years. Nicole was named AAM’s 2017 Volunteer of the Year. In addition to AAM, Nicole served as the International Marketing Consultant for JHI Association, a global association of accountants and business advisors; furthermore, she was a member of JHI’s Marketing Committee. She is also an active member of the Albany Running Exchange, The Hudson Mohawk Road Runners Club, and Cardiac Athletes. As part of her dedication to Cardiac Athletes, Nicole raises money to purchase deliberators for rural schools and parks where she competes in running road races.

Nicole holds a Bachelor of Science in Communications and Public Relations and an Associate’s Degree in Business Administration.

Natalie McCann
Secretary (2020-2021)

National Account Manager & Marketing Strategist
Checkpoint Marketing for Firms 

Natalie McCann has been a member and volunteer for the Association for Accounting Marketing since 1997. She served on the AAM-MAA and Virtual Education committees before chairing and co-chairing the Virtual Education Committee. Natalie credits AAM and the people she has met through her AAM network with much of her success.

Natalie is a Marketing Strategist for Thomson Reuters’ Checkpoint Marketing. Before joining Checkpoint Marketing, Natalie spent 20 years as an in-house marketing director at a regional accounting firm in northern Ohio. She led the marketing efforts of the multi-office firm by driving development of niche practices, building highly visible event brands, and driving efforts in the areas of digital marketing. As a seasoned marketer, she now works with firms of all sizes across the country sharing content marketing best practices and strategies to impact communications, branding and business development.

Natalie graduated from Bowling Green State University with a B.S. in Business Administration and Marketing.

Carrie Steffen
Treasurer (2019-2021)

President & Co-Founder
The Whetstone Group 

Carrie is a founding shareholder and President of The Whetstone Group, Inc. Since 2000 Whetstone has provided growth consulting services to hundreds of CPA firms nationwide. She has more than 20 years of CPA firm marketing and business development experience. Before joining Whetstone, Carrie was an in-house marketing director in the national marketing office of RSM, LLP.

Carrie is a national leader in the profession. She currently serves as President of the CPA Consultants' Alliance (CPACA), a working group of thought leaders united in their efforts to further leadership within the CPA profession, and a member of the CPA Consultants’ Trust. She has previously served on the AAM's Board of Directors as well as Chair of AAM's Education Committee. She has been a member of AAM since 1995.

She is a recognized authority on growth and professional development topics and has presented for the AICPA, AAM's Annual Summit, the Indiana CPA Society, DFK USA's Annual Growth Summit, Moore Stephens North America, MSI Global Alliance's International Managing Partner Conference, BKR's Annual Marketing Meeting, PKF North America and The International Group of Accounting Firms (IGAF). She has been published in the AAM's MarkeTrends, The Journal of Accounting Marketing and the CPA Practice Management Forum.

Casey Blake
Member-at-Large 

Director of Marketing
Edelstein & Company 

Casey Blake is the Director of Marketing at Edelstein & Company. She joined the firm in 2015. She began her career as the Marketing & Event Coordinator for Youk’s Kids, a nonprofit organization founded by former Boston Red Sox player Kevin Youkilis.  In this role, she planned and marketed over 20 major fundraising events while cultivating individual and corporate relationships.  From there, Casey joined a major global accounting firm where she progressed to the role of Client Strategist on the Northeast Marketing & Sales team. She is an involved member of the accounting marketing industry as she Chairs the Massachusetts Society of CPA’s Marketing Committee, is a Core Team Leader for AGN’s Marketing Committee, and has previously served on AAM’s Member Growth Committee.

Jennifer Cantero
Member-at-Large 

Marketing Director
Sensiba San Filippo LLP

Jennifer Cantero brings more than 20 years of experience in design, marketing, communications and branding to her role as marketing director at Sensiba San Filippo. She leads the firm’s marketing efforts for the core accounting, tax and consulting services as well as consults with small to medium size, privately-held business clients, assisting with their marketing strategy. 

Jennifer joined SSF in January 2012 where she built their social media and content marketing program from the ground up. She also leaded the firm’s B Corporation certification process, resulting in SSF becoming the first California accounting firm certified as a B Corporation.  

Sought after for her expertise related to personal branding and internet presence, she was awarded “Most Instrumental Woman in Accountancy Business Development – USA” by Wealth and Finance’s Women in Wealth Awards in 2017. 

Jennifer received a duel Bachelor’s degree in Graphic Design and Photography from California State University, East Bay. Outside of work, Jennifer enjoys CrossFit, kayaking and spending time in the redwoods. 

Nicola Fleming
Member-at-Large 

Director of Marketing
Perkins & Co

With over a decade of marketing experience, Nicola runs the marketing operations for Portland, Oregon’s largest locally owned accounting firm, Perkins & Co. Nicola works alongside her team to keep Perkins thriving in a dynamic market with stiff competition. Leading with a focus on collaboration and communication, Nicola directs the firm’s marketing strategy to keep Perkins relevant and successful.

Nicola is an active member of the Association of Accounting Marketing, and over the past three years has been directly involved in organizing the association's annual conference.

Born in Sussex, England, Nicola moved to the States almost 20 years ago, earning a degree in English from Washington State University. Outside of work, Nicola is passionate about animals, the outdoors, music, skiing, writing, reading, and gin. She’s a lot less passionate about running, but you can ask her about that too.

Stephanie Gandsey
Member-at-Large 

Marketing Director
DHJJ 

Stephanie Gandsey joined DHJJ as Marketing Director in April 2015 and is responsible for creating and implementing a wide variety of marketing strategies for the firm, with a focus on content marketing. Her specialties include digital marketing, marketing strategy and communication, both internal and external.

With over 10 years of experience in marketing and public relations for different types of organizations, including private businesses and non-profit organizations, Stephanie found a passion for accounting marketing. Her approach to marketing at DHJJ includes helping her colleagues to realize their unique differentiators so they can begin to promote their own personal brands. She enjoys training on marketing strategies and working on collaboration within the office.

In addition to devising effective marketing initiatives, Stephanie is committed to organizing and communicating information well, so that others can see the big picture of what is happening and share in her enthusiasm for achieving the results. Stephanie is a frequent speaker who presents on a variety of marketing-related topics for industry groups and professional organizations, as well as within the firm.

Stephanie is active in the Association for Accounting Marketing, serving on the group’s Website Committee, and she serves on the Bartlett, IL Economic Development Commission. Her educational history includes a Bachelor of Arts double major in Communication Media Studies and Journalism Public Relations and a Master of Arts in Communication, both from Northern Illinois University.

Græme Gordon
Member-at-Large 

Executive Director 
Praxity – Global Alliance Ltd.
Græme is the CEO of a Praxity - Global Alliance a global accounting and allied professional firms alliance, so with well over 20 years past SME, Charity & PIE experience in Business, comes an in-depth knowledge of all sizes of Businesses from those of £1m to £1Bn. This, he contends, ensures he has significant recent relevant knowledge and experience.

Prior to joining Praxity, Græme was the CEO of Emile Woolf International, training accounting and key soft skills in several parts of the world, including Moscow, Beijing, New York and Islamabad.

Græme is a Fellow of the Institute of Chartered Accountants in England & Wales, and a Liveryman and a member of the Court of the Worshipful Company of Chartered Accountants in England & Wales, as well as a Liveryman of the Worshipful Company of Feltmakers.

As well as serving two 'tours' as President of Thames Valley Society of Chartered Accountants (2003 & 2009), on whose Main Committee he still sits, Graeme has served on several Committees and Boards for the Institute of Chartered Accountants, and is now a member of their Nominations Committee. He also regularly meets with International members of the Institute around the world from Chicago & New York, to Panama City and Kyiv. Thus, not only engaging our international members with the Institutes offerings, but also getting direct feedback from yet another key constituency of the Institute.

Graeme was, for over 10 years, the Producer and Treasurer of a Charity, Chiltern Shakespeare Company, (CSC) which annually produces and performs a Shakespeare play in the Grounds of Hall Bard, Beaconsfield to a, collective, audience of 4,000 per annum, via 10 performances. The gross turnover of CSC is annually circa £120,000.

Græme is Married to Sharon, (36 years) and they have three Children; Samantha (30, Solicitor), Callum (27, Film producer) and Caitlin (18, student at Nottingham).

Courtney Kiss
Member-at-Large 

Chief Marketing Officer
Johnson Lambert LLP 

Courtney Kiss serves as Chief Marketing Officer for Johnson Lambert LLP, where she oversees the management of the firm’s brand and the strategic direction of the firm's marketing program. Courtney also plays a key role in business development and client service initiatives. Passionate about organizational culture, continuous innovation and evolution, and professional development, she has developed communication campaigns around these topics, and she speaks on these topics internally and externally. Prior to joining Johnson Lambert in 2014, she held marketing positions at investment and accounting firms. Courtney has been an AAM volunteer for many years, previously serving as the AAM Website Committee Chair (2018-2020). She also served on the AAM-Chicago Board of Directors for several years, including a term as President (2017-2018). Courtney also volunteers with Association Forum, the association for association management professionals in the Chicagoland area; she currently serves on the Forum Forward Program Advisory Group. She earned her bachelor's degree from the University of San Diego and her MBA from Loyola University - Chicago. Outside of work, she loves spending time with her husband and son, reading, cooking, and being outside whenever possible.

Crystal Mapp
Member-at-Large 

Marketing Director
KPM CPAs & Advisors 

Crystal has more than 15 years of professional experience and serves as the marketing director of top 20 Midwestern firm KPM CPAs & Advisors. In this role, she oversees all aspects of the firm’s marketing, creative, and communications strategy and execution. In addition, Crystal created and runs the firm’s community program ‘KPM CARES’, overseeing volunteer work, community giving, and professional memberships. She is a member and former committee chair of the Association for Accounting Marketing, a board member and committee chair for Leadership Springfield, and a member of The Network. Crystal also is involved locally in community activities through the United Way of the Ozarks and various other local non-profit organizations in addition to previously serving as a committee chair within the Junior League of Springfield, MO. She was recently recognized as one of the Springfield Business Journal’s ’40 Under 40’ and also frequently publishes articles for marketing publications. Crystal graduated from Drury University with her B.S. degree in Advertising and Public Relations.

Christian Moises
Member-at-Large 

Practice Growth Specialist
Ericksen Krentel CPAs and Consultants 

Christian Moises APR is practice growth specialist for Ericksen Krentel CPAs and Consultants in New Orleans, where he is a one-man shop doing it all. He spent the first 10 years of his career in journalism, serving as an editor with New Orleans CityBusiness, the business journal of New Orleans, before transitioning to marketing and communications, with stops in death care communications, community hospital public relations and marketing/communications for an AM 200 regional law firm. Christian earned his bachelor’s degree in journalism from Louisiana Tech University.

Ed Warren
Member-at-Large 

Business Development Director
Dinamis

Ed Warren is Business Development Director at Dinamis.  Founded in 2004, Dinamis provides outsourcing support to bookkeeping, client accounting services (CAS) firms, and CPA firms.  We offer transaction processing support for accounts payable, accounts receivable, expenses coding and tracking, payroll time entry, and bank and credit card account reconciliations.  We also offer controllership services including month-end close and preparation of financial statements. 

Prior to joining Dinamis, Ed served in practice growth, business development and marketing leadership roles in both Top 200 and Top 100 CPA firms.  Before joining the accounting industry in 2008, Ed held vice president and director of sales roles in wireless telecommunications and information technology firms.  Ed started his career in general accounting at Westinghouse Broadcasting Company.

He has served on a variety of non-profit and community boards. He serves as immediate past president of the board of Samaritan Ministry of Greater Washington. He is senior warden (board chair) at Christ Church Washington Parish. Ed lives in Washington, DC with his wife Marcia.