Lauren Clemmer

Executive Director

Lauren Clemmer has been a member and volunteer of AAM for eight years, most recently as co-chair of the Virtual Education Committee. Formerly the head of marketing for Ciuni & Panichi, Inc., she joined AAM in June 2015 to become the Executive Director. Her background includes nonprofit management, and the sales and marketing of technology. In the role of Executive Director, Lauren is responsible for working with the board president, the executive committee and the board of directors to drive AAM’s vision and strategic plan.  Her responsibilities include the general administration of all AAM business, managing vendor and partner relationships, enhancing member engagement and loyalty, and serving as the voice of membership. She is supported by an association coordinator at SMG.

Lauren gives back to her community as a member of the Women’s Board for the Boy and Girls Clubs of Cleveland. This nonprofit raises funds to provide scholarships to the members going on to college, provide gym clothes for the children and support other programming as needed by the clubs.

A graduate of Dickinson College, Lauren has a bachelor of arts in Psychology. She lives in Cleveland with her husband, Denny.


Amy Chetelat

Financial Director

Amy Chetelat, CAE is experienced in both corporate accounting and association management, and is responsible for SMG's accounting and financial management, as well as the financial management of thirteen trade and professional associations. In her role as SMG's Chief Financial Officer, Chetelat is responsible for all areas of accounting and financial management as well as information technology and operations. Chetelat is supported by an accounting manager and administrative staff in SMG's Financial Department.

Chetelat holds a degree in Business Administration and earned her Certified Association Executive (CAE) designation from the American Society of Association Executives in 2003, and was recertified in 2005, 2008, 2011 and 2014. She is an active member of ASAE and a former member of the Finance Section Committee. She is a past president of the Maryland Society of Association Executives. Before becoming President of MSAE she spent several years serving as their treasurer. She is an active member of the Institute for Managerial Accountants, the Chesapeake Professional Women's Network and the Daughters of the American Revolution.


Jane Lyall

Association Coordinator

Jane Lyall is the Association Coordinator for the Association for Accounting Marketing. She is responsible for all outgoing communications, membership, and general daily inquiries from both current and prospect members. She has previous business experience as an Executive Assistant working with entrepreneurs in Maryland for the last 16 years.

Originally from New Orleans, Louisiana, Jane attended L.S.U. and ultimately graduated from the University of Maryland with a degree in Economics. She is an avid reader, and especially enjoys reading C.S. Lewis and John Grisham. In her off time, Jane enjoys swimming and spending time with her family and her rescue dogs, Ben and Patsey.