Name: Græme Gordon
Title: Chief Executive Officer/Executive Directive
Years of Experience: 35
College Name & Degree(s): West of Scotland & Penn State | BSc-Genetics
Company Name: Praxity Global Alliance (Praxity)
Company City & State: Marlow Bottom, Buckinghamshire, UK
Email Address: firstname.lastname@example.org
Professional Memberships: Institute of Chartered Accountants, Company of Chartered Accountants, Association for Accounting Marketing (AAM)
Community Involvement: Chiltern Shakespeare Company (Producer & Board Member), British Red Cross City of London Guildhall Christmas Market (Treasurer)
Twitter Handle: @GRG_Praxity
LinkedIn Profile: www.linkedin.com/in/graeme-gordon-993b4617
What are your thoughts on marketing planning for 2018?
I believe that differentiation and professional trust are going to be the main on-switches for prospects in 2018.
What is your proudest career accomplishment?
I am proud of recruiting the right team to take Praxity forward.
What is a “must know” for new accounting marketers?
Don’t assume everything you learned is true – always listen first, then ask questions before giving any opinion.
What are your special skills or what is something people may not know about you?
I am a Royal Navy Vet, played football at Penn State, have one of the loudest/most projected voices you may ever meet.
What is the biggest benefit you receive from your AAM membership or what affect has AAM had on your career?
AAM has given me insight and the ability to learn not only new things but also what pitfalls to avoid.
Share one marketing tip.
Be sure to always listen to your clients first.
What do you feel is the biggest issue is facing accounting marketers today?
I believe an issue that exists is that there are many older accountants who have yet to appreciate the things that truly interest their Millennial clients.
What would you be doing if you had not become a marketer?
I would be a corporate recovery specialist.
What is the biggest project you are working on right now?
I am currently working on the next 10-year strategic plan for Praxity.
If you had an unlimited budget, what is one thing you would implement immediately?
I’m inclined to say I would throw a big party with unlimited funds; however, tying to be sensible, I would secure the sponsorship of a major global sporting event such as America’s Cup or Formula One.
What books have you read recently that you feel would be beneficial to other AAM members?
I tend to read novels, but I would always recommend ALL of the Harry Potter books. The best ‘business’ book I’d recommend is Is Work Killing You: A Doctor’s Prescription for Treating Workplace Stress by David Posen.