Meet a Member

Meet a Member: Teresa Hansen

Teresa Hansen

JUST THE FACTS

Name: Teresa Hansen

Title: Senior Marketing Manager

Years of Experience: 10

College Name & Degree(s): Hofstra University, Bachelor of Arts

Firm Name: Mazars USA, LLP

Firm City & State: New York City, New York

Email Address: teresa.hansen@mazarsusa.com

Professional Memberships: AAM, AMA, Ellevate, NYAMA, NYSSCPA, PRSA


Community Involvement:
I am actively involved in both the NYC and Long Island Chapters of the Alzheimer’s Association. I am also on the We Are Mazars Steering Committee within the firm. “We Are Mazars” seeks to create a positive work environment promoting personal and professional growth through our key firm values: Association, Respect and Excellence.

Twitter Handle: @msteresalynn

LinkedIn Profile: https://www.linkedin.com/in/teresalhansen

GETTING TO KNOW YOU

What have you learned the hard way?

Early on in my career I learned the importance of communication the hard way. Seems silly for a marketer with a PR background to have trouble with communication, right? One of the biggest lessons for me was, even though I may have seen an email and added something from that email to my “to-do” list, I needed to let the sender know that their email was received, that I was indeed aware of their needs and that the email didn’t get lost in some black hole somewhere.

What is a “must know” for new accounting marketers?
A “must know” for new accounting marketers is you don’t need to know everything right away! This can probably be said for many professions, but I know when I first started, I got caught up in the fact that I had no knowledge of accounting whatsoever and thought that would be a detriment. My lack of accounting industry knowledge ended up being an advantage because it led me to ask questions and show a genuine interest in what my colleagues were working on and, more importantly, how it worked.

What are your special skills or what is something people may not know about you?
I am a very shy person, and in this profession, we must be forward facing and social a lot of the time. Depending on the day or my mood, I may take a few minutes to myself for some “me” time to mentally prepare for a big event.

What is the biggest benefit you receive from your AAM membership or what affect has AAM had on your career?
I think the connectivity is one of the biggest benefits to being an AAM member. I also think like anything else, the effort you put into your membership will greatly affect what you get out of your membership. I try to maximize the value of my membership by joining a webinar once a month or attending one of the in-person lunch and learns.

Share one marketing tip.
Something is always bound to go wrong, so go with the flow and improvise. I’m sure a lot of us think we can anticipate all the variables that could go wrong at an event or the like, but, when karma throws a wrench into your plans, take a deep breath, and think through your best possible solution. Nine out of ten times, no one else will know anything went “wrong” except for you.

What do you feel is the biggest issue facing accounting marketers today?
One of the biggest issues we face as accounting marketers is keeping things fresh. There is so much competition in the marketplace and the constant need to keep things new and innovative can be quite challenging!

What would you be doing if you had not become a marketer?
If I wasn’t a marketer, the practical side of me thinks I would have gone into public relations, but the other side of me likes to think I’d be working for Disney in sunny (and warm!) Orlando.

What is the biggest project you are working on right now?
It might not be the biggest project but one of the most exciting projects I’m working on right now is with my colleagues across the Atlantic on some joint initiatives pertaining to the food and beverage industry, which is the market sector I support.

If you had an unlimited budget, what is one thing you would implement immediately?
I would source the top venues in NYC for our external events!

What books have you read recently that you feel would be beneficial to other AAM members?
It’s not a new book, but, I recently read The Tipping Point by Malcolm Gladwell. Although some of the examples in the book are dated, the concepts can be applied to today’s society, especially in terms of social media.