Meet a Member: Becca Davis
JUST THE FACTS
Name: Becca Davis
Title: Director of practice growth
Years of Experience: 13
College Name & Degree(s): Miami University, Bachelor of Arts in
speech communications with a focus in public relations
Firm Name: Rea & Associates
Firm City & State: Columbus, Ohio
Firm Size: 300 employees, 12 offices, $50 million in revenue
Email Address: firstname.lastname@example.org
Professional Memberships: AAM board of directors (current secretary)
What is the structure of your marketing department?
1 director of practice growth, 3 practice growth managers (one is part-time), 1 practice growth specialist, 1 practice growth coordinator. Our firm also has an internal communications specialist who works closely with our team.What have you learned the hard way?
There aren’t enough hours in the day (or money in the budget) to implement all good ideas. We have a duty to use resources carefully, which can sometimes mean turning down a great idea.What is a “must know” for new accounting marketers?
I can’t stress enough how important it is to build relationships with other AAM members. Start building your network now and you will be amazed at how quickly it will grow. AAM members are always willing to help so don’t be shy to reach out and ask if you need a hand!What is the biggest benefit you receive from your AAM membership or what affect has AAM had on your career?
Without a doubt, it’s the relationships I’ve made over the years. If I need help with something, I know that there’s someone out there who has been in my shoes and would be willing to help or share their feedback. Aside from helping me professionally, many of these awesome marketers have become close personal friends.What do you feel is the biggest issue facing accounting marketers today?
I have a post-it on my bulletin board that says, “My competition is the billable hour.” When you’re asking partners and managers in your firm to write an article, update CRM, etc., that is taking time away that they could be billing. It’s important to always show them why
they, the firm or their clients will benefit from marketing. Otherwise, the billable hour will always win.What would you be doing if you had not become a marketer?
I love true crime shows and books. I think I would make a great detective.What is the biggest project you are working on right now?
We launched our first CRM in November, alongside marketing automation. Little did I know, the work was only just beginning at our go-live date!
If you had an unlimited budget, what is one thing you would implement immediately?
I would hire someone to clean and maintain our database.