What’s the Plan for 2010?
by Becca Davis, Marketing Coordinator, Rea & Associates, Inc.

2010 is almost upon us, and now is a great time to develop a marketing plan for the new year. What are your top priorities? What new things do you want to implement? What kind of budget will you need? What is your plan of attack to accomplish everything on the list?

Whether you are getting ready to write your first plan, or think it might be time to revisit how you’ve tackled this process in the past, there are plenty of resources right at your fingertips to help. Here are just some of the great tools available at www.AccountingMarketing.org.

• Marketer Toolbox. Under “Toolbox Templates,” you’ll find a section called “Marketing Plans and Budgets,” containing sample plans for individuals, niches and firms as a whole.
• AAM Member Discussion List. Do a search for “marketing plan” and you’ll find plenty of help and suggestions from marketers who have created and implemented a successful plan.
• Best Practices. Under “Newsroom,” click on “Best Practices.” Here you’ll find, among other great information, articles about developing a marketing plan and recaps from past AAM Summit presentations on the topic.

And don’t forget that your fellow AAMers are always the best resource. They’ve been in your shoes and are always more than happy to share their secrets to success.