The AAM High Virtual Learning Series (VLS) is an educational event conducted over the telephone and is an affordable and convenient education alternative to staff travel. One fee does it all! One VLS fee can help educate your entire department.

Registration provides you with:

• Access to the VLS on a single telephone line and link to view materials online. There is no limit to the number of people who may listen in and participate on that line. If you plan to have people participating from multiple locations on different phone lines, a separate registration form must be submitted and a separate registration fee must be paid for each line used.
• Each registered site will receive one set of handout materials and presentation supplied by the speakers.

An Insiders’ Look at the SocialCPAs Social Media Survey
Wednesday, February 15, 2012 | 1:00-2:15pm EST

Speaker: Barry MacQuarrie, SocialCPAs

Program Description: Social media is an important communications and marketing medium, but some firms are resisting the movement. Attend this AAM High webinar where Barry MacQuarrie will share insights from his recent survey of 650 accounting professionals around their social media usage and feelings. In this session, we will discuss the findings included in the 2011 survey and reveal how accounting professionals are adopting or avoiding social media.

Barry will also present additional insights that have NOT been included in the public report, including accounting professional adoption and use of LinkedIn, Facebook and Twitter. Use the findings from this survey to help formulate or further your own social media plans for 2012.

Register Today!
Registration: $59 Members; $109 Nonmembers
*Registration deadline: February 14 at 12:00 pm EST

The New Sales Model: Generating Quality Leads from Your Website
Tuesday, March 06, 2012 | 1:00-2:15pm EST

Speaker: Lee Frederiksen, Hinge

Program Description: You may think that web marketing is a consumer strategy. But today's business buyers are also turning to online search and social media to find professional service expertise. Find out how online marketing can dramatically change the way you develop new business.

Here's what you'll learn:

• Why you need both traditional and online lead generation
• What online strategies are most effective and why
• How to optimize your website to convert visitors
• How to determine what works for your target audience
• Strategies for turning online leads into clients

Who should attend:

• Executives at professional services firms
• Marketing directors and staff
• Business development professionals

Register Today!
Registration: $59 Members; $109 Nonmembers
*Registration deadline: March 5 at 12:00 pm EST

ABCs of Accounting for Marketing Professionals
Tuesday, April 03, 2012 | 1:00-2:15pm EST

Speaker: Charles Hylan, Growth Partnership

Program Description: Upon entering the accounting industry, nearly every marketing professional has a vague idea what an accounting firm does and the services it provides. Over time, marketers slowly increase their knowledge base; however, this information is often times confusing and it’s incumbent on the marketer to reach out for learning opportunities. This high impact presentation, delivered by a “recovering” CPA, will provide participants with the essentials every marketing professional must understand to effectively function within their firm.

This session will provide an overview of:

• The most common services an accounting firm offers.
• The “Big 3” financial statements and how they are related.
• The accounting acronyms professional marketers face every day.
• Trends within the accounting industry and how they impact marketing.

Participants will walk away with a renewed confidence in their position as a marketing professional within an accounting firm.

Register Today!
Registration: $59 Members; $109 Nonmembers
*Registration deadline: April 2 at 12:00 pm EST