AAM membership is one of the best investments in my career my firm and I have ever made.  Nowhere else can you get instant access (through the Discussion List ) to such a large group of accounting marketing minds.  The membership is made up of smart, helpful folks who go out of their way to help you tackle any problem, whether it is professional or even personal in nature.  And the culmination of this camaraderie is most evident at the annual AAM Summit where we all get together and recharge, bounce around new ideas, and catch up on the latest advances in marketing for professionals.  I simply can't imagine being as effective in my position without the support and constant learning offered through AAM.

SamanthaDeeder
Moss Adams LLP
Los Angeles, CA

Although I had considerable marketing experience, working for an accounting firm was entirely new to me. The AAM Discussion List continuously provides a venue for me to bounce ideas around, discuss industry trends and share best practices. It has been an indispensable tool for me in my position.

Cristina Hatem
bmc
Syracuse, NY

The AAM Job Bank helped us generate interest in our key marketing roles. The quality of the applicants was far superior to the responses we received from other sources. The timeliness of response from those at AAM was incredible.

SueKostick
Wipfli LLP
Wansau, WI

As the first Director of Marketing at my firm, I face many challenges. Having no past experience in professional services marketing and having few established programs within the firm to build upon, I have come to truly appreciate the amazing resources available through AAM. From the Discussion List and Marketer Toolbox through which members share ideas, tools and techniques, to the annual conference where members network and brainstorm the latest trends in accounting marketing, AAM has helped me seamlessly transition to this new and exciting field.

LauraSnyder
Porter Keadle Moore, LLP
Atlanta, GA

Being new to accounting marketing and the only marketer in my firm, it was vital for me to have an available resource on marketing best practices. I've used many of the tools available through AAM and found the members to be genuinely supportive and open to sharing new ideas. I've also gained many new friends from joining my local chapter and enjoy the camaraderie shared by the group.

DianePaoletta
Friedman LLP
New York, NY

AAM offers so many great resources including the Web site, the Discussion List, the annual conference, and the newsletter, MarkeTrends. But perhaps the most valuable benefit to being an active AAM member is the personal interaction you have with people who share similar issues and challenges. Everyone is so supportive that you can't help but become a better professional services marketer through AAM.

JackKolmansberger
Asher & Company, Ltd.
Philadelphia, PA

Having joined AAM earlier this year, I have reaped the benefits of being part of this dynamic organization. I find that sharing experiences, requesting assistance and lending material with colleagues "in the same boat" is a beneficial way to grow a business.

What I have been most impressed with is the caliber of individuals I have been in contact with over the last six months. It's especially encouraging to find marketers not only thrive in this economy, but also to observe women, in particular, flourish in a traditionally male-dominated role. Now that's inspiring!

StellaOefinger
Goldin Peiser & Peiser, LLC
Dallas, TX

As a Partner I find it both challenging and stimulating to belong to AAM. From the first day, I was overwhelmed with the thirst the members had to learn and improve. The energy I see at AAM meetings invigorates me. I have been in the profession for more than 30 years and sustaining enthusiasm sometimes is not easy. In the six years of my association with AAM, my marketing energy sustains and AAM is an important element for me.

BurtBierman
J.H. Cohn LLP
Roseland, NJ

The AAM Seasoned Marketing Roundtable Calls allow experienced marketers a special and confidential forum to address their unique issues. These calls cover a range of issues from how to become a partner to understanding firm politics. It is of great value to talk to others in similar roles with many years of experience facing challenges and opportunities in the accounting profession.

JillLock
Isdaner & Company
Bala Cynwyd, PA

 I just wanted to say thank you to AAM members, for sharing with me some great ideas for my incentive program. That's what makes AAM so great. We don't have to reinvent the wheel each and every time!

SharonDickinson
Armao, Costa & Ricciardi, CPAs, P.C.
Valley Stream, NY

The outstanding seminars and presentations of innovative ideas in accounting marketing were instructive and beneficial as we look for inventive ways to present ourselves to our community and state. An added bonus was the opportunity to hear experts in the marketing field and thereby develop connections for future potential speakers for our Spartanburg firm.

Michael Swaim
SwaimBrown PA
Spartanburg, SC

Being new to the accounting industry, my first two months as an AAM member definitely put me on the right track for success. The welcome call gave a great overview of the resources available through AAM, and the discussion list is a fantastic tool to share tips of the trade. In fact, the first week on the discussion list, I discovered a great resource for a review of accounting firm websites, and was able to share it with our partners. While I'm only reading and applying the advice right now, I plan to be able to contribute soon.

Sunny Ricks
O'Sullivan Creel LLP, CPA & Consultants
Pensacola , FL

I’ve had many years experience in marketing, and my current position is my first in professional accounting services. AAM is an incredible resource for accounting marketers, with invaluable materials and other resources right on the Web site!  From the initial experience of the Welcome Call, which walked me through the AAM Web site, to the informative Discussion List, right through to the exceptional member service, it’s been an impressive experience.  I can’t wait to attend the AAM Summit in June!

MichelePassarelli
Restivo Monacelli LLP
Providence, RI

AAM is vital to my career. It provides the avenue for me to learn "best practices" and make immediate changes that improve the profitability of our firm. The friends that I have made through AAM have allowed me to continually learn, laugh and "make a difference" at our firm.

MarcBusny
Tofias PC
Cambridge, MA

The wonderful, rich friendships I enjoy with AAM members can't be beat. There are opportunities to develop friendships, share ideas and help others via AAM conferences, committee work, the increasingly useful website, e-mails back and forth and so on. Our Los Angeles chapter makes the most of membership with monthly meetings. There is nothing more gratifying than seeing a person you have been working with via e-mail or phone at the yearly conference. The main reason I attend the conferences is to find old friends and make new ones.

LyneNoella
Stonefield Josephson, Inc
Los Angeles, CA

I have found that AAM is the only centralized place where accounting marketing professionals can go to share best practices and elevate their game. It is where they can find and develop the tools to become stakeholders in their accounting firm. I really depend on conversations, meetings and e-mails from AAM and fellow members; they help me re-focus on how to create, measure and manage results so I can generate revenue and help grow the practice.

David Heinke
Grant Thornton LLP
Chicago, IL

The AAM annual conference is an incredible resource for the newbie and old pro alike. There's really nothing like it - 400 people in one place who do exactly what you do for a living. Most of us are on our own the other 51 weeks of the year - a lone sales and marketing voice adrift in a sea of accounting professionals. But, a week at the AAM conference gives us the tools, ideas and contacts to show improved ROI when we get back to the office the next week.

ChrisPerrino
Barnes, Dennig & Co., Ltd.
Cincinnati, OH