AAM Roundtable Calls
If you are looking to network with individuals at a more experienced level or you want to discuss issues that only a large or small firm go through. AAM has created the AAM Roundtable Educational Calls to connect members and keep the networking going year round.
2008 AAM Seasoned Marketer Roundtable Calls
As seasoned marketers your experience has exceeded the needs for the basics of accounting marketing. You need something to help keep you pushing yourself to the next level. As a member benefit, all AAM members who have been in professional services marketing for 10 plus years are invited to join us for these exciting, highly interactive, roundtable discussions.
· Tuesday, March 11, 2008, 11 a.m. Eastern
Marketing ROI: Integrating Marketing & Sales
Moderators: Russ Molinar of Ernst & Young
Leisa Gill of Lattimore Black Morgan & Cain, PC
· Tuesday, May 13, 2008, 11 a.m. Eastern
How to Keep Passion in Your Position and Career
Moderator: Mitch Reno, The Rehmann Group
· Tuesday, August 12, 2008, 11 a.m. Eastern
Niche Marketing
Moderator: Gale Crosley, Crosley + Company
Launching service and industry niches and developing existing niches into boutiques, have never been more important to CPAs than in today’s rapidly changing environment. However, the challenges often cause firms to question the viability and profitability of providing new services in niche environments. How do you insure that more mature services and industry niches continue to contribute maximum margin? How do you get new services and niches off the ground? This offering delves into the traditional discipline of product management, draws on the applicability to professional services, and centers on the process of bringing new offerings to market, as well as managing your entire portfolio.
· Tuesday, November 11, 2008, 11 a.m. Eastern
How to Influence and Motivate Others
Moderator: Tracey Crevar, The Crevar Group LLC
Sally Glick, Sobel & Company LLC
Jean Caragher, Capstone Marketing
Space is limited on the calls so be sure to sign up right away.
Cost: $10 per AAM member. To register for a call(s), complete and fax the registration form to 816.472.7765. Calls will be limited to the first 15 participants. All others will be placed on a waiting list. Calls are only open to AAM Members. Click here to download the registration form.
2008 AAM Firm Size Roundtable Calls
Throughout the year, AAM will offer various topics specific to firm size. Firm sizes will be broken down into four groups based on annual revenue:
• Small Firms: 10 million and under
• Medium Firms: 10 million – 25 million
• Large Firms: 25 million – 100 million
• Extra Large Firms: 100 million and up
Calls to be determined.
Space is limited on the calls so be sure to sign up right away.
Cost: $10 per AAM member. To register for a call(s), complete and fax the registration form to 816.472.7765. Calls will be limited to the first 15 participants. All others will be placed on a waiting list. Calls are only open to AAM Members.
