Association for Accounting Marketing

The Association for Accounting Marketing has compiled a list of publications that are a valuable resource to any company involved in the accounting marketing industry. Each of these publications serves as an excellent reference in every company's library. These along with the MarketTrends will keep your company up-to-date and on the cutting edge of information in the industry. Books Related to Marketing: (click here for full list)
	Accountant's Strategic Marketing Guide By: Carol A. Congram & Ruth Dumesic Format: Hardcover Publication: 1986 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	Bull’s Eye! The Ultimate How-To Marketing & Sales Guide for CPAs By: Tracy Crevar Warren Format: Softcover Publication: 2010 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites: This title is available from the author's Web site:

	Client at the Core: Marketing and Managing Today's Professional Services Firm By: August J. Aquila and Bruce W. Marcus Format: Hardcover Publication: 2004 Category: Marketing Description: Click here for full description

	How to Hire a Marketing Director and Make It Work By: AICPA Format: Softcover Publication: 1996 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	Marketing for CPAs, Accountants, and Tax Professionals By: William J. Winston Format: Hardcover Publication: 1994 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	Marketing Made Easy for the Small Accounting Firm By: Jo Ann Rosen Format: Hardcover Publication: 1995 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing By: Kevin J. Clancy & Robert S. Shulman Format: Softcover Publication: 1995 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	Marketing Professional Services: Forward-Thinking Strategies for Boosting Your Business, Your Image, and Your Profits By: Philip Kotler, Thomas Hayes & Paul Bloom Format: Publication: Category: Marketing Description: Click here for full description

	Marketing Services : Competing Through Quality By: Leonard L. Barry & A. Parasuraman Format: Hardcover Publication: 1991 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	Mastering the Art of Marketing Professional Services: A Step-By-Step Best Practices Guide By: Allan S. Boress & Carl F. Day Format: Hardcover Publication: 2002 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	Professional Services Marketing: Strategy and Tactics By: F.G. Crane Format: Softcover Publication: 1993 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships By: Michelle Golden Format: Hardcover Publication: 2010 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two By: Al Reis & Jack Trout Format: Softcover Publication: 1994 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	The Guerrilla Marketing Handbook By: Jay Conrad Levinston & Seth Godin Format: Softcover Publication: 1994 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

	The Marketing Imagination By: Theodore Levitt Format: Softcover Publication: 1986 Category: Marketing Description: Click here for full description This publication is available online through the following Web sites:

Resources	Job Bank	Resource Library
AAM HIRE!	Surveys and Reports	Career Center
State CPA Societies	AAM Marketplace!	Suggested Reading
List Serve Registration	Links

The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

15000 Commerce Pkwy, Suite C | Mount Laurel, NJ 08054 | Phone: 856.380.6850 | Fax: 856.439.0525
AAM@accountingmarketing.org

Welcome to the Association For Accounting Marketing

Home

About AAM

Membership Info

Events & Education

Careers

Resources

Newsroom