The Association for Accounting Marketing has compiled a list of publications that are a valuable resource to any company involved in the accounting marketing industry. Each of these publications serves as an excellent reference in every company's library. These along with the Growth Strategies will keep your company up-to-date and on the cutting edge of information in the industry.


New release! This month’s featured title: (click here for full list)

Bull’s Eye! The Ultimate How-To Marketing & Sales Guide for CPAs
By: Tracy Crevar Warren

Format: Softcover
Publication: 2010

Category: Marketing

Description:
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This publication is available online through the following Web sites:


This title is available from the author's Web site



Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships
By: Michelle Golden

Format: Hardcover
Publication: 2010

Category: Marketing

Description:
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This publication is available online through the following Web sites:



Spiraling Up: How to Create a High Growth, High Value Professional Services Firm
By: Lee W. Frederiksen, PhD and Aaron Taylor

Format: Softcover
Publication: 2010

Category: Sales, Practice Development & Growth

Description:
Click here for full description

This publication is available online through the following Web sites:


This title is available from the author's Web site


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The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

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