2015 Marketing Budget
In the first quarter of 2015, the Association for Accounting Marketing and the Hinge Research Institute conducted a benchmarking study of marketing spending and organic growth among accounting firms. This report collects the study’s findings.
Results represent an analysis of accounting firms’ marketing budget compositions and budgeting processes, as well as perspectives from respondents on changing marketing spending priorities. This data is further contextualized by comparisons of firms’ marketing spending according to growth rate, size, and market reach. Various other indexes, such as the ratio of marketing staff to overall employees, were also calculated.
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