October 2016: Marketing to Multiple Generations
Topic At Hand: Marketing to Multi-Generations - In today's diverse mix of buyers, marketing can be difficult. Add the challenge of generational complexities and it can seem like an uphill battle. So, how are we to succeed in a market of five very different generations with different priorities, values, and preferences? You first need to understand what makes them different and learn how they operate. Here is a brief look at each of the five generations that make up our market, including what they like, what they want, and how they want it.
Articles of Interest:
- A New Age In Travel: Connecting With Multiple Generations - When marketing to multiple generations and their varied age ranges, keep in mind your verbiage and tone when customizing your message. This article offers advice on generational differences and key motivators.
- MARKETING TO MULTIPLE GENERATIONS - Discussion of different marketing/event management strategies to reach different generations - The Internet offers a unique way to target multiple generations in different ways. This article addresses generational preferences, where members of different generations can be found online, and how to catch their attention.
- How Millennials, Boomers, and Gen Xers Respond to Content Marketing - More than 1,200 people were surveyed from three generations (Millennials, Generation X, and Baby Boomers) to determine how each market engages online. This article answers questions like what time can you find them online, what is their preferred viewing device, what is their preferred social network, and more.
- Millennials, Gen Xers, and baby boomers agree that advertisers are not reaching them - While some find online advertising to be a nuisance and even use ad blockers, their Millennial, Generation X, and Baby Boomer counterparts believe advertisers have forgotten about them. They feel advertisers share unrelated ads and would prefer targeted advertising. This article states that if advertisers would pay attention to them and their behavior, they would be more likely to click on their ads.
- X, Y, or Z?: Marketing to Different Generations - If you want an effective digital marketing strategy, various platforms must be used when targeting different generations. This article explains why each generation wants to learn about your brand differently - Baby Boomers prefer blogs or webinars, Generation X prefers social media, and Millennials prefer video.
Best Practices: Marketing to Millennials - Social media, charitable causes, and instant gratification - these are the mantras of the Millennial generation. But, who are Millennials? The Millennial Generation includes those born between 1980 to 2000. They are the largest generation since the Baby Boomers. By 2025, it is estimated that three out of four people in any workplace will be Millennials. They love technology and hate anything longer than 10 seconds. They are a difficult generation to reach, however, this article shares helpful hints and tricks to help you reach Millennials.
Meet a Member: Rhonda Maraziti - In this article, get to know more about Rhonda Maraziti, the 2016 Association for Accounting Marketing (AAM) Marketer of the Year. You will learn her thoughts on marketing to different generations, what she learned the hard way, what she feels is a must-know for new accounting marketers, and if being a bartender would be a career choice if she was not an accounting marketer.
Special Section: Reaching the Elusive Millennial Market - It can be difficult to reach the millennial audience, unless you know where t find them and how to communicate with them. This article shares four best practices you can use to engage your millennial prospects.
New Member List: October 2016