AAM's most important assets are its members. They come from firms of all sizes from local firms with two partners to regional firms with 25 partners to “Big 4” firms with 3,000 partners. They work hard at building their marketing and sales programs and have fun doing it! Each member is unique and has something to offer the Association for Accounting Marketing and the accounting marketing profession. Collectively, you won't find a greater wealth of marketing knowledge or information from any other company or association in the accounting industry. AAM members are led by:

• Board of Directors
• Committee Chairs
• Headquarters

Members have responsibility to:

• Conceive of and implement business development efforts in their respective firms
• Lead or participate in their firm’s committees
• Are involved in all aspects of their firm’s business development activities
• Are “client ambassadors” on behalf of their firms – they are concerned with quality, efficient service delivery and their firms’ images

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AAM Members typically have these responsibilities:

• Advertising
• Client loyalty surveys
• Customer service
• Database and contact management
• Direct mail
• Event planning
• Graphic design and production
• Management and operational advisory
• Motivation
• Presentations
• Product development
• Promotions and premium items
• Proposal creation
• Public relations
• Purchasing and budgetary control
• Recruiting and training
• Research
• Sales
• Strategic planning
• Trade shows
• Web site development and maintenance
• Writing

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