AAM Press Releases

GROWING YOUR PRACTICE WEBCAST SERIES KICKS OFF SEPT. 21 AICPA, AAM Team Up To Host New Five-Part Webinar Series September 19, 2016 | FOREST HILL, MD – Growing an accounting practice is no easy feat, that’s why the American Institute of Certified Public Accountants (AICPA) and the Association for Accounting Marketing (AAM) have partnered to bring the practice growth arena’s major players together for a new five-part webinar series which kicks off on Sept. 21,...
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Association for Accounting Marketing Executive Director Named to 2016 Top 100 Most Influential People in Accounting September 8, 2016 (Forest Hill, MD) – Lauren Clemmer, executive director of the Association for Accounting Marketing, was named by Accounting Today to its annual list of Top 100 Most Influential People. In recognizing her industry leadership, Accounting Today states that Clemmer “brings leadership and focus to AAM’s mission of educating accounting...
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May 5, 2015 (New Orleans, LA) - The Association for Accounting Marketing (AAM), the leading trade association focused exclusively on marketing and business development for the accounting industry, announced the recipients of its individual Marketing Achievement Awards (MAA) this evening at the AAM-MAA Gala. The event was held at the Roosevelt Hotel during the organization's 27th Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the accounting...
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May 5, 2015 (New Orleans, LA) - Twenty-six awards for marketing accomplishment were awarded this evening for accounting marketers recognized for achievement. The Association for Accounting Marketing annual award gala features awards in multiple categories: web sites, branding, multimedia and maverick marketing. Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 88 entries. Winning entries were recognized...
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Kristen Lewis Assumes Role as President New Orleans, LA (May 4, 2016) - The Association for Accounting Marketing announces its Board of Directors for the term beginning July 1. The association will be led by Kristen Lewis, director of marketing at EisnerAmper LLP, who assumes a one-year term as president. Joining Lewis on the executive committee are: Laura Snyder, senior manager at Crowe Horwath, president-elect Joe Kovacs, marketing director at Gelman,...
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The Association for Accounting Marketing Proves Three is Better Than One inNEWvation 2016 AAM SUMMIT Features THREEnote Speakers Forest Hill, MD (April 20, 2016) - T he Association for Accounting Marketing (AAM) will prove that three keynote speakers are better than one, as AAM is pleased to announce the kick-off to the inNEWvation Summit in New Orleans, Louisiana on Wednesday, May 4, 2016 at 8:30 AM with a THREEnote . The THREEnote consists of three keynote...
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National Benchmarks on Salaries and Benefits for Marketers and Business Developers in the Accounting Industry are Available from the Association for Accounting Marketing Study Finds That Marketing Professionals Feel They Can Earn More Money in Other Industries Forest Hill, MD (March 8, 2016) – The Association for Accounting Marketing (AAM), in association with Inavero, Inc., a market leader in client satisfaction surveys, is pleased to announce that benchmarking data is now...
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See the original press release from IPA here For the third year, INSIDE Public Accounting is sponsoring the Association for Accounting Marketing’s (AAM) most prestigious award. “We are thrilled to once again sponsor the Marketer of the Year award, which recognizes the hard work, creativity and results produced by an exemplary marketer or business developer,” says publisher Kelly Platt. “Accounting firm marketers play a major role in the success of their firms. IPA’s involvement...
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December 29, 2015 - A strong workplace culture is the foundation for accounting firms’ success, and marketers can play a huge role in influencing and promoting culture at their own firms. INSIDE Public Accounting (IPA) has been naming the ‘Best of the Best’ accounting firms in the country for two decades, and IPA Publisher Mike Platt will share his research on the philosophical approaches and cultural components of these successful firms at the next AAM High webinar, “The Five...
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November 15, 2015 Lauren Clemmer, executive director of the Association for Accounting Marketing, sat down with Dan Hood of Accounting Today to share how marketing spending is increasing and how those dollars are being allocated differently. AAM’s 2105 Marketing Budget Benchmark Study shows that spending has increased by 3.94 percent (including marketing staff compensation) compared to last year. This is a result of a competitive landscape, an increase in the quantity...
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