AAM Press Releases

Collaborative Research Analyzes Marketing Strategy of High-Growth Accounting Firms June 30, 2017 (Forest Hill, MD) - Advertising, once the largest marketing expenditure by accounting firms, has been overtaken by other marketing tactics, according to a research study examining marketing spending for accounting firms. The study, conducted jointly by The Association for Accounting Marketing and Hinge Research Institute, analyzed data from 84 firms across the U.S. and examined differences in ...
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Forest Hill, MD (July 17, 2017)  -  The Association for Accounting Marketing (AAM) has announced the release of  CPA Growth Trends , a new resource dedicated to driving firm growth through the dissemination of proven strategies, innovative tools and in-depth knowledge from experts in the accounting marketing profession. A fully-interactive blog, CPA Growth Trends is where proven accounting marketers will share valuable insight with readers while addressing timely issues and industry concerns. ...
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Forest Hill, MD (July 5, 2017) - The Association for Accounting Marketing announces its Board of Directors for the term beginning July 1. The association will be led by Laura Snyder, senior manager at Crowe Horwath, who assumes a one-year term as president. Joining Snyder on the executive committee are: Craig Browning, director of marketing, at KWC, president-elect Jen Lemanski, senior manager of practice growth, PKF Texas, vice-president Caren Rodriguez, director of marketing, DMJ ...
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JUNE 20, 2017 | FOREST HILL, MD - Demonstrating an ongoing commitment to our communities is a driving force among the growing Association for Accounting Marketing's membership, a trend that shows no sign of slowing down. So, to honor the firms that go above and beyond in their corporate philanthropic efforts, the Association for Accounting Marketing (AAM) presents the "We AAM to Serve" award to salute the corporate social responsibility philosophy of firms that go above and beyond to make a ...
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June 15, 2017 (Las Vegas, NV) - Laura F. Kucera , chief marketing officer at New York-based Citrin Cooperman, has received the Association for Accounting Marketing's (AAM) 2017 Marketer of the Year award, sponsored by INSIDE Public Accounting (IPA). The winner was announced by IPA June 14 at AAM's 2017 Summit in Las Vegas. The Marketer of the Year presentation was the highlight of the 23nd annual gala, which also honors winners of dozens of marketing achievement awards. Kucera ...
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June 14, 2017 (Las Vegas, NV)  -  Thirty awards for marketing accomplishment were awarded this evening for accounting marketers recognized for achievement. The Association for Accounting Marketing annual award gala features awards in multiple categories: web sites, branding, multimedia and maverick marketing.   Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 99 entries. Winning entries were recognized ...
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June 14, 2017 (Las Vegas, NV) -  The Association for Accounting Marketing (AAM), the leading trade association focused exclusively on marketing and business development for the accounting industry, announced the recipients of its individual Marketing Achievement Awards (MAA) this evening at the AAM-MAA Gala. The event was held at the MGM Grand during the organization's 28th Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the accounting ...
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Entries Accepted For We AAM To Serve Community Service Award Until March 17 March 1, 2017 | FOREST HILL, MD In an effort to give more firms the opportunity to be recognized for their philanthropic efforts, the deadline to enter to win the We AAM to Serve community service award has been extended until March 17. From volunteering their time and energy to donating funds and serving on boards, this We AAM to Serve recognizes the good work accounting professionals do in their communities ...
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AAM on the Road Plans Inaugural Stop In Philadelphia, Pa. February 20, 2017 | FOREST HILL, MD The Association for Accounting Marketing (AAM) is embarking on a quest to share some of its most popular programs with accounting marketing professionals across the country. AAM on the Road, a new program that brings some of the accounting marketing industrys premier professionals to cities nationwide to present top-notch workshops guaranteed to educate, cultivate and inspire, will make its first ...
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Contact: Lauren Clemmer Executive Director lauren@accountingmarketing.org Forest Hill, MD (February 20, 2017) The Association of Accounting Marketing (AAM) is posting free educational podcasts on their website monthly. The podcasts, known as AAMplify, cover a variety of topics geared to inform marketing and business development professionals who work in the accounting industry. The most recent podcast features Leisa Gill, Director of Client Experience at LBMC, ...
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