Association for Accounting Marketing | AAM Launches Growth Strategies and the new AAM Minute

Association for Accounting Marketing to Launch a New Publication: Growth Strategies: The Journal of Accounting Marketing and Sales As well as the Increased Publication of The AAM Minute

Mount Laurel, NJ, August 10, 2011 — The Association for Accounting Marketing (AAM), the leading association focused on marketing and business development for accounting firms, is pleased to announce the launch of its new publication Growth Strategies: The Journal of Accounting Marketing and Sales. The first issue of this four-color publication will be sent to AAM members as well as interested parties throughout the nation in mid-August.

"Raising the stature of the accounting marketing and practice growth profession is Growth Strategies' mission. The mission took shape after AAM's members were polled about what they wanted from the flagship of its communications program," says Laura Sparks, Growth Strategies Committee Co-Chair. "The result is a quarterly journal that provides a forum for sharing ideas and insights about cutting-edge marketing and business development practices, both from inside and outside of the accounting industry."

"Growth Strategies committee members are dedicated to providing a periodical that contains authoritative content on marketing and sales issues, trends and best practices designed to help accounting firms grow," says Marsha Leest, Growth Strategies Committee Co-Chair.

In addition to feature articles on topics such as professional development, new business development, thought leadership, global marketing and new product development. Each issue will contain standard columns to build the knowledge base of not only accounting marketers and business development professionals but also to partners and others involved in practice growth.

Growth Strategies will replace AAM's bi-monthly printed newsletter entitled MarkeTrends. In addition, the circulation of The AAM Minute, the Association's e-newsletter will increase to monthly. AAM publishes The AAM Minute for its members and others interested in AAM news. The AAM Minute will supplement Growth Strategies with timely interactive information that impacts accounting firm growth and features quick links to industry events, conference news, chapter activities and educational opportunities.

For more information or to subscribe to AAM's publications, email info@accountingmarketing.org.

The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

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