Every issue, we'll provide five (or more) links to great ideas or interesting articles we've seen since the prior issue. The only thing they'll all have in common is that they're worth clicking.
If you see any good links, send them to Stuart Baum and maybe, just maybe, we'll make them a FAST >> FIVE in the next issue.
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2010 Top 100 Most Influential People in Accounting
By Sara Robertson
Each year, Accounting Today compiles a roster of the thought-leaders and change makers in the accounting profession. This insightful list is a must-read guide to the people who are rewriting the rules of accounting. This year, the several hundred nominees were whittled down to 100 - nine of which happen to be AAM members:
Board Members
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D. Scott Moore, President AAM, Director of Marketing & Business Development, Dixon Hughes
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Eric Majchrzak, Marketing and Communications Director, Freed Maxick & Battaglia
AAM Members
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August Aquila, President and CEO, Aquila Global Advisors Parnell Black, CEO, NACVA
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Gale Crosley, President, Crosley+Co.
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Michelle Golden, Founder, Golden Practices blog
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Allan Koltin, President and CEO, PDI Global Inc.
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Jim Metzler, Vice President of small firm interests, AICPA
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Jennifer Wilson, Co-founder and Owner, Convergence-Coaching
Congrats to all past and present honorees, especially our members! Click here to view the full list.
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Sponsorships: Which Ones Are Right for Your Firm?
By Melissa Farmer
Your answer to this question will be as unique as your firm. We all see the budget-busting requests that come in to sponsor everything from a high school dance marathon to a target professional association's annual awards banquet. The sponsorship fees and what they include vary widely.
Our firm takes the approach of sponsoring many organizations and events at small-to-medium-size levels. Overall, however, it is a significant amount of our marketing budget. We tend to sponsor the organizations with which our associates are most active. If we have an associate that is committed at the board level of an organization, then we most likely will sponsor that organization in some way. We also sponsor the professional trade organizations of which a majority of our clients are members-i.e., industry associations for construction, health care, etc.
If you have a sponsorship policy or tools you use to keep your sponsorships organized, please submit them to the AAM toolbox.
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Niche Development
By Sara Robertson
We all know that targeted niche development is a highly effective way to differentiate your firm. Alicia Olensinski's "Niche Development" breakout session at the 2010 AAM Summit provided a "how to" approach for those wishing to take this route.
The following is a re-cap of her session.
Define and identify targets. Use the firm's time and billing system to analyze your current client base. Segment by size, industry, and service and be sure to:
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Analyze 2-3 years of revenue
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Calculate realization rates
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Determine saturation
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Access growth potential
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Define the "ideal" client profile
Where can you increase revenue? Where can you improve name recognition? Where might you need to acquire talent?
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