 The purpose of AAM is to enhance the accounting marketing and practice growth profession through education, networking and thought leadership. By becoming a member, you will have direct access to leaders in the industry. AAM members come together frequently via personal phone calls, faxes, conference calls, webinars, e-mail communications, the annual conference and local chapter meetings to discuss professional challenges and successes. View our Membership Categories. View our Membership Categories.
The benefits of AAM Membership include:
Monthly New Member Roundtable
Conference Calls:
Each month our Membership Committee moderates
a discussion conference call.
New members have found the conference calls very useful and informative.
One attendee was thrilled with the opportunity to speak with other
AAM members and said, "The conference call program is great for new members. I
just joined AAM and in my first conference call I …
- learned more about AAM benefits
- got several excellent ideas I can put to use
at once
- began networking with other new members
- later, received e-mails with more helpful
information & forms, etc.
All in one hour! I’ll definitely participate
in the next conference call."
If you are an experienced marketing professional
or marketing partner who would both like to share concepts and
gain knowledge from your peers, please contact
AAM. In the near future we’ll be holding conference
calls relating to advanced marketing topics.
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Educational Programs:
AAM informs its members of new developments,
issues, strategies and trends in the field of professional services
marketing. Education is provided through a quarterly publication, the annual conference,
other educational programs throughout the year and local
chapters. Many programs are offered at discounted prices to AAM members.
Annual Conference:
AAM’s annual conference is held in different geographical locations each year to afford
all members the opportunity to attend. Each year the speakers,
program, format and topics vary to meet the changing needs of
the organization's members.
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Resource Bank:
The AAM resource bank was developed to meet the
varying needs of its members. For those who do not have the benefit
of working closely with others in their profession, it supplies
valuable advice and information. For those who are experienced
and have internal support, it allows for them to interact with
and learn from outside sources. The resource bank is an extensive
database of members willing to share information that is not confidential.
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Member Survey:
AAM conducts a biennial "Survey of the CPA
Marketing Profession" as a service to its members and as
a resource tool for marketing activities nationwide. The survey
includes information regarding budgeting, salaries, the effectiveness
of marketing tools, job satisfaction, bonuses and benefits, as
well as profiles of firms and respondents.
Local Chapters:
Local Chapters of AAM
are being formed to provide members the opportunity to meet on
a more frequent basis in their own geographical location. Each
chapter is structured to support the varying requirements of its
members while still providing the benefits and resources of a
national organization.
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Growth Strategies:
Growth Strategies is an exclusive member benefit that allows members to position themselves as thought leaders within their firms by arming them with information they need to help grow their firms. In addition, select issues are distributed to non-member accounting professionals, including managing partners and other firm leaders.
Marketer Toolbox
Your AAM colleagues have already created boilerplate
documents that address many accounting marketing situations. Before
you try something new, as an AAM member you can browse this toolbox
section of the website for a document that has already been created
to address the situation.
Job Bank:
A national referral clearinghouse for use by members in search of new professional opportunities
or CPA firms seeking marketing professionals.
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Volunteer Opportunities:
AAM members have the opportunity to become involved
as a member of the committees. This
is a great chance to further network with other AAM members, experienced
marketing professionals who know the accounting industry. By volunteering
members can participate in conference calls and contribute their
ideas, improving the value of their AAM membership.
Should you have questions about Association membership,
please contact
AAM headquarters at 856.380.6850
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Contact information:
Association for Accounting Marketing
15000 Commerce Pkwy
Suite C
Mount Laurel, NJ 08054
Phone: 856.380.6850
FAX: 856.439.0525
e-mail: info@accountingmarketing.org
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