About Lisa Benson
As a shareholder, Lisa Benson guides the strategy and operations of the Lead Generation Services Division of The Growth Partnership, Inc. Using a sophisticated nurture-marketing model, she and her team of experienced marketing and business development professionals help accounting firms achieve a delicate balance between short-term results and long-term relationships. With over 20 years of diverse sales management experience, Lisa's knowledge and understanding of activity-based sales processes is an asset to each accounting firm she works with. Lisa has been the driving force behind the execution and development of The Growth Partnership's lead generation process, successfully establishing one of the first commercially successful business development centers in the Midwest.