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Marketing Budget Benchmark Survey

AAM has partnered with the Hinge Research Institute to conduct our second bi-annual study of marketing budgets within CPA firms. Participating firms were asked to submit their 2016 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry. For more information about this study, click here.


Compensation Trends for Accounting Marketers

AAM has partnered with the Inavero to conduct our study of compensation trends for accounting marketers. This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.


Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Marketing Specialist

Organization: Johnson Lambert 
Location: Arlington Heights, IL
Date Posted: 8/17/17

Marketing Communications Manager

Organization: The Wolf Group, PC
Location: Fairfax, VA
Date Posted: 8/14/17

National Practice & Regional Growth Manager

Organization: Calibrate Legal on behalf of Thompson Hine LLP
Location: Atlanta, GA
Date Posted: 8/14/17

Marketing Manager

Organization: RSM US LLP
Location: Houston, Texas
Date Posted: 8/10/17

Business Development Manager

Organization: Wisconsin Institute of CPAs (WICPA)
Location: Waukesha, WI
Date Posted: 8/10/17

Marketing Manager

Organization: Thompson Greenspon
Location: Fairfax, VA
Date Posted: 8/7//17

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AAMplify!

The Next Frontier

In our latest AAMplify! podcast, Ian McManis, Marketing Specialist with Barnes Dennig, interviews Carrie Steffen, President and Co-Founder of The Whetstone Group. Here they discuss what is means to have and how to cultivate a sales culture.

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.