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Marketing Budget Benchmark Survey

AAM has partnered with the Hinge Research Institute to conduct our second bi-annual study of marketing budgets within CPA firms. Participating firms were asked to submit their 2016 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry. For more information about this study, click here.


Compensation Trends for Accounting Marketers

AAM has partnered with the Inavero to conduct our study of compensation trends for accounting marketers. This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.


Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Part-time Marketing Coordinator / Manager

Organization: Katz, Nannis & Solomon, P.C.
Location: Waltham, MA
Date Posted: 10/23/17

Business Development Manager

Organization: Phelps Dunbar LLP
Location: New Orleans, LA or Tampa, FL 
Date Posted: 10/19/17

Marketing Associate

Organization: Mazars USA LLP
Location: New York, NY
Date Posted: 10/10/17

Marketing Proposal Specialist

Organization: Mazars USA LLP
Location: New York, NY
Date Posted: 10/10/17

Senior Marketing Coordinator

Organization: EisnerAmper LLP
Location: New York, NY
Date Posted: 10/9/17

Director, Business Development and Client Relations

Organization: The Rainmaker Companies
Location: Nashville, TN
Date Posted: 9/26/17

Marketing Associate

Organization: Prager Metis
Location: New York, NY 
Date Posted: 9/21/17


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AAMplify!

The Next Frontier

In our latest AAMplify! podcast, Patrick J. Huegel, Marketing Manager for AAFCPAs interviews Lee Frederiksen, Ph.D., Managing Partner at Hinge, and they discuss how marketing spending in the accounting industry is changing.

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.