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Marketing Budget Benchmark Survey

AAM has partnered with the Hinge Research Institute to conduct our second bi-annual study of marketing budgets within CPA firms. Participating firms were asked to submit their 2016 budget amounts in predetermined categories to allow for a true apples-to-apples comparison of budgets – the only study of its kind in the accounting industry. For more information about this study, click here.


Compensation Trends for Accounting Marketers

AAM has partnered with the Inavero to conduct our study of compensation trends for accounting marketers. This compensation data was combined with marketing department and marketer-specific data provided by individual marketing professionals to ensure accurate, unbiased compensation data. For more information about this study, click here.


Bull's-Eye! The Ultimate How-To Marketing & Sales Guide For CPAs

This book was written by fellow AAM members and edited by a former AAM member for the AICPA. It is full of how-to advice and examples that will help readers with ideas they can implement right away. To purchase Bull's-Eye, click here.

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AAM Job Locator

Director of Marketing and Communications

Organization: Hantzmon Wiebel LLP
Location: Charlottesville, VA
Date Posted: 1/8/18

Director of Business Development

Organization: Morris James
Location: Wilmington, DE
Date Posted: 12/29/17

Marketing and Recruiting Assistant

Organization: HLB Gross Collins, P.C.
Location: Atlanta, GA
Date Posted: 12/19/17

Marketing Director

Organization: PBMares, LLP
Location: Newport News, VA
Date Posted: 12/7/17

Project Coordinator

Organization: Alvarez & Marsal
Location: Atlanta, GA
Date Posted: 11/27/17

See All

AAMplify!

The Next Frontier

In our latest AAMplify! podcast, Katie Tolin, Chief Growth Guide at CPA Growth Guides, interviews Dennis MacGillivray, The Accountable Growth™ Coach. Dennis and Katie discuss tips for coaching partners through a sale.

Dennis offers up some great advice on how to choose the right firm/s as well as warning signs when a firm may not be a good fit for acquisition or for sale. Watch or listen to this episode, now!

Listen Now!

View past episodes and subscribe to new ones on YouTube, iTunes or Sticher.