In June of 1988 at the AICPA National Marketing Conference in Las Vegas, a group of about a dozen marketing executives from various parts of the U.S. found themselves discussing the feasibility of developing a national organization consisting of professional CPA marketers. Why not? The legal profession already had such an organization. And with over 300 professionals attending the third annual AICPA marketing event, surely the interest was there. One year later, six volunteers took that June’s lunch discussion and through many telephone conference calls and fax transmissions, turned it into AAM's predecessor, the Association of Accounting Marketing Executives, Inc. (AAME).