Registration for AAM on the Road is
closed. If you would like to be notified of future AAM on the Road
Programs – please contact firstname.lastname@example.org.
AAM is excited to announce a new education program – AAM on the Road. AAM will bring highly evaluated sessions for the Summit to your local area.
Topic: Leading From the Middle: How You Can Transform Your role, Your Department and Even Your Firm
Date: Monday, November 13, 2017
Time: 8:30 am - 11:30 am
Location: Baker Tilly Virchow Krause
205 North Michigan Avenue
Chicago, IL 60601
Leading From the Middle: How You Can Transform Your role, Your Department and Even Your Firm
In professional service firms, marketers have to navigate the tension between leading and serving. Some partners want to limit our role to accomplishing concrete tasks like ordering branded cups or getting tickets for clients. A few expect us to single-handedly bring in big new clients. Most undervalue some of the best talent in their marketing department.
Marketers have the opportunity to transform their roles and become leaders in their firms. The personality and natural talents of most marketers makes them natural change agents. Our professional demands that we keep up technologically with changes in buying patterns and firm selection. Our natural affinity for understanding how emotions influence behavior helps us help them.
This hands-on workshop will cover some specific and tangible points, including:
- A fun and interactive card game designed to help you identify and put language to your specific type of leadership and ways to leverage your natural talents.
- Ideas from people who have done it - who are respected firm leaders.
- Communication styles that position you for more respect
- Ideas on how to earn respect as the change agent and change manager
- Powerful ways to gain influence.
Speaker: Wendy Nemitz
With a B.A. in Communication and a M.A. in Leadership, Wendy Nemitz presents lively and refreshing workshops, keynotes and curriculum grounded in the latest research. She has presented leadership, marketing and team-building programs throughout the USA and Canada as well as in Europe and Asia. With each experience, Wendy has developed a global sensibility about how leaders lead and how professionals serve. Wendy is a Certified Gallup StrengthsFinder® coach and inventor of the Leadership Card Game. She is an idea generator and a futurist, known for embedding all of her workshops with adult learning theory and active participation. She is the founder of Ingenuity Marketing Group, one of the largest US-based companies serving the professions and has worked in the accounting space since she started the marketing department at a St. Paul, MN firm in 1987. Currently, the International Marketing Communications Director at AGN International, Wendy also continues her speaking practice. An avid volunteer for ALS-based causes, she recently became a Certified Community Response Team (CERT) member and dances with Cassandra’s Khazanah.
Sponsorships of AAM on the Road available. If interested, please contact Samantha Bowerman at email@example.com.