|
Conference Article Archives (articles from previous AAM Summits)
Tranformational Coaching
By
Wendy Nemitz, of Ingenuity Marketing Group
What is transformational coaching? How is it different from traditional coaching styles? Why is it necessary? These questions were raised and answered at this year’s Association of Accounting Marketing (AAM) annual conference in Orlando, Florida....
Panel Discussion: Inside the Mind of A-Level Clients
By Kristen Ludwig, Marketing Coordinator, Goldenberg Rosenthal, LLP
At the 2005 AAM Summit, attendees had the unique opportunity to gain insight from the client perspective during the “Inside the Mind of the A-Level Client” session. Presenter Michael Platt, senior consultant for Upstream Midwest, moderated a panel of CEOs from a diverse slate of businesses...
One-to-One Marketing Meets the Web
Speaker: Paul Dunn
International speaker Paul Dunn, who achieved worldwide recognition in the mid-90s with his creation of the Accountant's Boot Camp process, presented a session at the 2005 AAM Summit titled "One-to-One Marketing Meets the Web." Dunn is a charismatic speaker and kept his session moving at a steady and entertaining pace. In addition, he made some thought-provoking statements and excellent points during his presentation...
The Art of Execution
By Kristen Ludwig, Marketing Coordinator, Goldenberg Rosenthal, LLP Marketing professionals work hard to create effective marketing plans that can help their firms reach new heights, only to see them never implemented fully. Referring to execution as "the gap between strategies and results," AAM Summit presenter August Aquila shared four key disciplines to ensure plans are carried out in his program "Execution: The Forgotten Discipline."
Hiring and Integrating a Business Developer
Speaker: Gale Crosley
Business development professionals have been successfully utilized by Big 4 firms for the last decade or two. In recent years, the trend has trickled down to mid-size and smaller firms and as more firms begin to realize the potential value of business developers, the trend will likely continue to propagate…
Inside the Mind of the A Level Client - AAM Conference Session Review
Coverage by Erinn Keserica – Frazier & Deeter
Dear Accounting Professionals: Why won’t you make it easy for me to do business with you? It seems like such a simple request. Yet, many clients complain that they are not being serviced in a manner that makes it easy for them to do business with our firms…
Niche Development: 10 Keys to Success
A summary by Kathy Lombardino, Director of Marketing, Hood & Strong LLP
Has a partner ever informed you that you now have a construction niche? Then they asked you to create a niche brochure for a meeting with a potential client. If this has happened, then you probably don’t have a true construction niche…
Proposal Process Development: Making the Best of Every Opportunity
By: Sarah Johnson, Marketing Director, John R. Waters & Company
If you are in accounting marketing, you know that proposals are a necessary evil. How many times have you been asked to assist with a proposal that’s due tomorrow and are left with nothing more than the companies contact information and basic service requirements ( i.e. tax preparation and annual audit )?..
Coverage By Erinn Keserica – Frazier & Deeter
Selling as a partner and marketer team starts with looking at the role you play within your organization. In order to leverage your ability to drive revenue for the firm, you must stop acting as the “proposal person” or “brochure developer.” It is true that these things are tools your firm might need to go out there and sell, but in the long run won’t position you as an asset to your firm…
The Experience Economy: Succeeding in Today’s Dynamic Economy
Speaker: Ron Baker
What is your firm’s value proposition? The Experience Economy was an information-packed session that discussed employing a pricing model based on the value your firm brings to a project versus the amount of time it takes (billable hours) to complete the project…
The Ten Keys to a Successful Event
By: Sarah Johnson, Marketing Director with John R. Waters & Company
The most recent AAM Smart! Survey on what is the most successful marketing tool in your marketing mix indicates that events, seminars and mixers top the list. So why are some events successful and others not?…
back to top
|
