Association for Accounting Marketing

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Seeking a marketing director tailored to fit the needs of your firm? This book covers all the issues, from determining your firm’s needs to evaluating a marketing director’s performance. Get first-hand, step-by-step advice from members of the Association for Accounting Marketing on every issue pertinent to a successful marketing hire. Short on theory and rich in practical advice, this book is for managing partners and marketing partners. • How to avoid the common stumbling blocks • Determining whether your firm is ready for a marketing director • Developing an effective job description • How to evaluate performance: recruiting and qualifying candidates. To order, visit the AICPA store by clicking here.

More Recommended Reading suggestions are in our Resources section. Check it out.

The AAM Job Bank is the perfect way for AAM members to find accounting marketing positions and for firms to find qualified accounting marketing professionals. Interested in posting a job opening in the AAM Job Bank? It's easy. For more details, contact our Job Bank coordinator at (816) 221-1296 or click here.