Scenes from AAM Summit 2003: Revolutionary Marketing, June 11-13, 2004

View special articles covering AAM Summit 2003. Even more articles are featured in our Best Practices section and in the Article Archives.

Over 400 marketers, a record attendance,
packed the ballroom of The Boston Park
Plaza Hotel for the kick-off of the conference.
Attendees buzz around the AAM booth in the Exhibit Hall, asking questions
and networking with each other.
   
The Exhibit Hall saw a lot of traffic as
accounting marketers tried to soak up all
of the information and products offered by vendors.

Immediate Past President, Leisa Gill (left), AAM Executive Director, Granville Loar, and current AAM President, Tracy Crevar Warren (right), take a break to pose for the camera.

   
Conference attendees enjoy the networking event at the Boston Billiards Club where they ate, drank, and played lots of pool.
A little parade leads the summiteers into the 9th annual AAM-MAA awards gala.
   
AAM-MAA Awards committee co-chairs, Sam Patrick and Elaine DeLuca Byrnes display their finery at the beginning of the AAM-MAA Gala.
The AAM-MAA gala was a highlight of the
conference for attendees and award winners.
   
Over 25 workshops were offered to attendees including this one with speaker Heidi Hookstadt talking about Leveraging Resources That Generate Results.
AAM Summit attendees enjoyed top quality keynote speakers including Annette Simmons presenting "Influencing Others: What's the Story?"
   
Over 136 entries for the AAM-MAA awards, a record, lined the hallways of the Boston Park Plaza Mezzanine level.
Networking abounded as AAM members enjoyed a dinner at one of Boston's
hundreds of great restaurants.
   
Roundtable discussions, like this one during the Best Practices Forum, helped marketers learn from seasoned pros.
The staff at headquarters worked hard to
pull it all together for us. Thanks, team.
   
Our Marketer of the Year, Sally Glick (left), hams it up with AAM board members, Mike Ganacheau and Leisa Gill (right). They look tired! Wonder why? AAM Summit 2003 Co-chairs Michelle Golden (left) and Anne Angera lead the organization of a super conference. Congratulations!

 


--AAM/MAA Winners

The Association for Accounting Marketing (AAM) is a national organization and is the only trade association of its kind that provides resources, education, seminars, workshops, support and a global network to the accounting marketing industry. Our membership includes accounting firm marketers from “Big Four” and other national, regional, local and sole proprietor firms. Others include sales and business development professionals, accounting partners, firm administrators, consultants, vendors, trade press, educators and students. Inherent in this mission is a focus on education and professional skills development to enable our members to add value to their firms and act as a compass for the rapidly changing competitive environment.

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