Behind the Scenes at the AAM Marketing Summit

For our association and its volunteers, there's no bigger undertaking each year than the AAM Marketing Summit. A large number of volunteers, all working in tandem, begin their work the minute the prior year's conference is concluded. Our gratitude is extended to each of the numerous committee members, past and present, who give their all to produce memorable and inspiring conferences for the accounting profession's marketers and sales people.

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Conference Advisory Team

The Conference Advisory Team, led by AAM Headquarters and the conference Chair or Co-Chairs, consists of the Chairs of the various conference teams, as well as advisors who are either seasoned veterans or up-and-comers who are new to the industry. The Conference Advisory Team makes sure all the pieces of the conference come together in the end and it provides a forum for the various teams to communicate with one another.

AAM-MAA Subcommittee

This small but mighty crew does a fantastic job in getting the AAM-MAA award entries together. No easy task with structures to define, a prospectus to create, numerous award entries to receive, judges to secure and coordinate, trophies to order and a full evening's event to plan. What a great feeling when it all comes together at the elegant AAM-MAA Awards Gala. If you like planning events and have a dedication to the demand for excellence in accounting marketing...you're going to like being on the AAM-MAA Team! Join this great crew for next year.

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Host City Subcommittee

This is an exciting committee to participate on if you live in or near the conference host city. Members of this committee try to bring the flavor of their city to conference goers. Members plan social/networking activities that conference attendees can participate in, put together goodie bags filled with treats that reflect the culture of the host city, and overall are a great resource for information about the host city. This committee is "rocking" in September/October and again in April/May. Join this great crew for next year.

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Conference Marketing/PR Subcommittee

Our conference, which is AAM's largest and most visible initiative each year, must be packaged and marketed as the valuable product it is. The Conference Marketing subcommittee works closely with the conference advisory team to develop a marketing plan aimed at boosting awareness and attendance. This team's duties are moderate and fairly sporadic between September and May. It's a unique opportunity for AAM marketers to flex their creative muscle and try out ideas that may be too "outside of the box" to implement for their own firm. Join this great crew for next year.

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