The Judging Process

The panel of distinguished judges is selected based on their depth of expertise in each of the major category areas outlined on the Categories page and an unbiased opinion of member firms. Winning entries will be rewarded for the accomplishment of specific goals and objectives as a result of executing specific strategies that have delivered measurable results.

Each entry will be judged using a points system in each of the four areas:

STRATEGY/OBJECTIVES: 20%

EXECUTION/IMPLEMENTATION: 25%

CREATIVITY: 25%

RESULTS/OUTCOME: 30%

Judges will assign a score of 1 to 5 (with 5 being the highest) in each of the evaluation criteria listed above. Each individual score will then be weighed as outlined above. Only those entries receiving an average overall score of 2.5 or greater will be eligible for an award.

For those submission categories with multiple sub-categories (i.e., firm revenue, total campaign spend, etc.), winners will be selected for each subcategory.