The "Best of the Best" in Accounting Marketing

The awards presented at the annual AAM Summit celebrate the best in accounting marketing. Each year, AAM members are recognized for outstanding achievements in and contributions to the accounting marketing industry. The AAM Summit awards included:

• Annual AAM-MAA Awards
• Rookie of the Year Award
• AAM Hall of Fame Inductees
• Volunteer of the Year Award
• Marketer of the Year Award

Who May Enter

Only AAM members who produced or directed the development of marketing communications programs between April 20, 2009 and May 17, 2010 may enter. Entries received from non-members will not be judged. Written approval from the accounting firm will be required if the person submitting an entry is no longer employed by the firm or participated in its creation on an outsourced or free-lance basis.

Consultants, design firms or agencies interested in entering the awards program may co-sponsor an entry with their accounting firm client who is an AAM Member. The accounting firm marketing professional(s) who is a member and who directed its development must submit the entry. Should the judges select the entry for an award, it will be presented to the accounting firm and the co-sponsoring affiliate members at AAM Summit.

Judging Criteria

The AAM-MAA committee member in charge of judging will screen each entry form for completeness. Incomplete entry forms will be disqualified with no refund of the entry fee.

Awards will be based on objectives, strategy, concept, development, creativity and results. Recognition is given to those individuals instrumental in the overall development, implementation and results analysis of the communication concept/program.

Judges

Judges are selected based on their education and concentration in the areas of marketing, advertising, media, technology, sales expertise, experience in the areas being judged, as well as their exposure to accounting and professional services marketing. The judges represent a mix of these concentrations and at no point shall there be duplicate disciplines. The AAM-MAA committee member in charge of judging will explain the criteria to the judges along with the point system that is used to judge the entries. The judging will be broken down into firms that have more than 75 professionals and less than 75 professionals. There will be a total of six judges, each looking at all of the entries individually. Each group of judges will fulfill the same qualifications. Judges will carefully examine all aspects of each entry and consider the following criteria:

Winners

First Place and Distinguished Merit Awards are presented to the entries judged the most outstanding. "Best of Show" may be awarded to the entry which the judges believe distinguishes itself above all the others. Winners are announced at the annual conference.

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CPA Marketing Report's Accounting Marketer of the Year Award

Nominees

Nominees must have held a senior-level marketing position in public accounting for at least three years, although not necessarily at the same firm.

Criteria for Selection

Criteria for selection focus on leadership and impact rather than on conceptual or theoretical work. Strong candidates will have made a major contribution to their firm by:

• Strengthening an existing marketing program
• Creating/introducing a new marketing program
• Significantly increasing a firm's marketing orientation.

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